Mahesh Sharma

CURRENT MANDATE:

i) Drive ARPU growth thru various brand interventions

ii) Drive visibility of both One Airtel Homes and postpaid at retail stores leading to postpaid growth and increase the Homes adoption

iii) Effective execution of RWA activations & other micromarketing activities leading to broadband penetration on homes

iv) Best in Class deployment across internal, consumer and retail touch points.

Achievements:

• Hyperlocal activity at RWAs without external agency involvement
• Lead Generation Visibility @ key RWAs without spending on permission cost
• New Site Launch - Launch of town thru General Trade Visibility + Wall Painting + Launch Kit
• General Trade Visibility - Brand visibility exercise across Maharashtra @ ~10K high footfall outlet

CURRENT MANDATE: Heading Brand & Communication Vertical | Devising Budget Plan for all Line of Business (mobile, dth, payment bank, broadband) | Demand Generation Program | Brand Visibility | Product launch | Go to Market excellence |Events | PR | People Management | Sales Acquisition | Managing 100Mn Budget |

Tactical Launches:

· Rolled out tailor made On Ground Campaign to harness the huge potential of students & acquired 1lakh youth customer

· Created Brand Property for Airtel 4G at RWA (society) level through demand generation program

· Trade Engagement activity : Launched DG kit for the new sales channels, which has been replicated nationally.

• Achieved Best Performance rating
• Built IP with Sunburn as an Telecom Partner
• Rolled out high impact local campaign on Ganesh Chaturthi
• Rural Demand Generation Program – Project Mahabharata
• Instrumental in driving the one of the biggest national marketing campaign at Maharashtra level – Spearheading the project with 22 cantors spread across state
• Created plans and communicated deadlines to ensure projects were completed on time.

• Communication lead for complete integrated marketing communication plan & promotion led activities
• Worked on all the marketing & promotions of all the SBUs, which involved BTL activities, launched events & Travel Agent Meets
• Instrumental in transforming the sub business unit website from a mere informational site to transactional based portal
• Online reputation management of Website of corporate website
• Launch of a Schengen Country Visa application centre which involved branding & use of search engine optimization (SEO) to drive traffic on the website.

• Instrumental in the Mumbai Circle launch with customized communication
• Worked on the launch of 3G services in 10 circles
• Worked with Central Brand team along with 4 client team of south circles
• Irst Operator to launch MNP & was part of the agency team to launch the TV commercial around MNP
• Won Abbys for the TV commercial
• Worked on handset bundling campaign to drive the penetration

• Handled 3 client portfolio across Automobile, Entertainment & Real Estate
• Served as a primary interface with the client on advertising campaign
• Worked on 360 degree brand campaign for brands viz Sahara One Force Motors, Nahar across ATL & BTL medium.

• Agency Operations & coordination across various department to the task are executed on timely basis
• Have worked on brands viz: Kingfisher Airlines & DCBB Bank
• About Me: 16yrs experience in Consumer Brand Marketing in creative & consumer business organization
• 6 yrs experience in conceptualizing, Planning, Implementation, & Execution of marketing communications program
• 7 yrs in ad agency, managing clients & creative development (ATL& BTL)
• Experienced in Brand Management, Marketing Communication, GTM, Events, Media Planning, Team management, Vendor Management & PR