Summary
Overview
Work History
Education
Skills
Projects
Certification
Interests
Timeline
BusinessAnalyst
Mahima Prasad

Mahima Prasad

Data Analyst
West Bengal

Summary

MBA graduate (IIT Patna) 2025 and experienced Business Analyst with 2+ years in consulting, now transitioning to Data Analyst. Specialized in Business Intelligence and Process Optimization, utilizing SQL and Power BI to drive operational efficiency and strategic alignment. Committed to leveraging data-backed insights to solve complex business problems. Click to view projects mahima-prasad

Overview

4
4
years of professional experience
4
4
Certifications
3
3
Languages

Work History

Business Analyst

CUSP Services LLP
Bangalore
06.2023 - 08.2025
  • Conducted end-to-end business process analysis using Excel and SQL, identifying operational inefficiencies and standardizing documentation templates, resulting in 15% workflow efficiency gains and 30% reduction in reporting preparation time.
  • Performed secondary research on 15+ companies and delivered structured insights via Power BI dashboards, enabling client acquisition decisions and strategic alignment between operational outcomes and CEO-level business objectives.

Content Writer

1st GENIX
Gurgaon
10.2021 - 11.2022
  • Produced SEO-optimized blog posts, guest posts, and articles for websites and blogs, increasing organic visibility across multiple niches.
  • Researched industry trends and integrated insights into content strategy, improving organic traffic by 35%.

Education

MBA - Analytics and Data Science

Indian Institute of Technology
Patna, India
12.2025

BBA - Finance and Marketing

Siliguri Institute of Technology
Siliguri, India
09.2023

Skills

Analytical Tools: Power BI, Advanced Excel

Programming Languages: SQL (Structured Query Language), Python (Learning)

Database: MySQL

Problem-solving

Requirements gathering

Analytical thinking

Project management

Projects

Business Insights 360 - FMCG [Power BI | SQL | Excel | Dax Studio]   Dec 2025

Live Dashboard , GitHub Repository

  • Engineered a multi-departmental BI solution integrating SQL and Excel data to track Finance, Sales, and Supply Chain KPIs, providing a unified view of Net Sales, Gross Margin, and Forecast Accuracy across global markets.
  • Optimized data architecture using DAX Studio, achieving a 5% performance boost and 20% cost reduction by refining complex measures and data modeling to support rapid stakeholder decision-making.

Hospitality Analytics [Power BI | SQL | Excel | Dax Studio]   Nov 2025

Live_Dashboard , GitHub_Repository

  • Developed a Hospitality Revenue Dashboard tracking key industry metrics like RevPAR, ADR, and Occupancy % for a luxury hotel chain, enabling granular analysis across 7 properties and 4 cities to identify revenue leakage and growth opportunities.
  • Optimized Data Architecture using DAX Studio and a Star Schema to manage complex datasets, resulting in a 8% performance boost and a 18% reduction in processing costs while delivering actionable insights on weekday vs. weekend booking trends.

Sales & Finance Analytics– Brick & mortar and e-commerce [Excel | CSV | Power Query | Pivot Tables]  Oct 2025

GitHub_Repository_

  • Analyzed 100,000+ sales data records across multiple markets and fiscal periods to identify revenue trends, cost drivers, and customer performance insights.
  • Delivered 6 structured data analytical reports, including P&L statements and customer segmentation analysis, enabling management to support pricing, profitability, and sales strategy decisions.

Certification

Data Analytics Job Stimulation | Deloitte - (Credential ID: tan7ruqS4yPcSuuQL)

Interests

Favorite Books: The Magic of thinking BIG, Atomic Habits, Ikigai

Directed others with preparation journey with posts / DMs / Calls

Timeline

Data Analytics Job Stimulation | Deloitte - (Credential ID: tan7ruqS4yPcSuuQL)

12-2025

Power BI Data Analytics for All Levels 3.0 | Codebasics - (Credential ID: CB-49-302775)

12-2025

Soft Skills: Communication, Productivity and Personal Branding | Codebasics - (Credential ID: CB-BT-4-302775)

11-2025

Excel: Mother of Business Intelligence | Codebasics - (Credential ID: CB-51-302775)

10-2025

Business Analyst

CUSP Services LLP
06.2023 - 08.2025

Content Writer

1st GENIX
10.2021 - 11.2022

MBA - Analytics and Data Science

Indian Institute of Technology

BBA - Finance and Marketing

Siliguri Institute of Technology
Mahima PrasadData Analyst