Mainak Mallick
Summary
Highly motivated PGDM candidate specializing in Marketing and HR. Practical experience in business development, CRM management, and BTL marketing. Proficient in lead generation, cross-functional teamwork, and data-driven strategies for enhancing customer engagement and brand loyalty. Demonstrated leadership skills through active participation in academic committees and recipient of multiple scholarships. Certified in Digital Marketing and Customer Analytics, with a strong focus on continuous learning and delivering impactful results.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Business Development Intern
Sunstone Education Technology Private Limited
04.2024 - 07.2024
• Executed targeted BTL marketing campaigns, driving lead generation and increasing brand visibility through strategic on-ground activities and events.
• Collaborated with cross-functional teams to streamline operations, ensuring smooth execution of sales processes and optimizing lead conversion rates.
• Leveraged CRM tools to track customer interactions, enhance customer experience, and improve retention by analyzing data and implementing customer-focused strategies.
• Developed and nurtured relationships with key stakeholders, including educational institutions and potential partners, to expand market reach and drive revenue growth.
• Led targeted outreach initiatives that expanded the prospective student database by, contributing to increased lead generation.
Medical Lab Technologist
Midnapore Medical College & Hospital
04.2022 - 10.2022
- Implemented methods for sample collection and analysis, optimizing efficiency.
- Executed experiments and tests with precision to ensure accurate results.
Medical Lab Technologist
Healthworld Hospital
03.2021 - 04.2021
- Executed laboratory procedures to support accurate diagnosis and improve patient outcomes.
- Utilized diagnostic tools to enhance testing accuracy and streamline workflow efficiency.
Education
PGDM - Marketing, HR
Indus Business Academy
Bangalore03-2025
B.Sc - Medical Lab Technology
NSHM College of Management & Technology
01.2021
Class XII -
Jhakra High School
01.2014
Class X -
Jhakra High School
01.2012
Skills
- Marketing Management
- Customer Relationship Management
- Operational Excellence
- Market Research and Analysis
- Event Management and Outreach
- Resource Management
- Analytical and Problem-Solving Skills
- Communication and Team Collaboration
- Lead generation and conversion optimization
- Stakeholder engagement and relationship building
- Leadership and Project Management
- Consumer behavior analysis
Certification
- Customer Analytics by University of Pennsylvania from Coursera.
- Lululemon Omnichannel Marketing Job Simulation from Forage.
- TCS ion Career Edge-Young Professional by TCS ion Digital Learning Hub.
- Microsoft Excel –Excel from Beginner to advanced from Udemy.
- Pepsico Sales Job Simulation from Forage.
- Fundamentals of Digital Marketing from Google.
Extra-Curricular Activities
- Participated in Advertere: the Advertising Challenge event in Marketing vertical conducted by SPJIMR
- Participated in Hero Campus Challenge Season 9 organized by Hero MotoCorp Limited.
- Participated in Jinzai-The Annual HR Case Competition organized by IIM Visakhapatnam
- Participated in BrandWarz, the Marketing vertical of Dhruva 2024 organized by IIM Trichy
Internshipprojects
A Study of Innovative Ed-Tech Start-ups & Businesses in the emerging Markets and Economics.
- Conducted a comprehensive study on innovative Ed-Tech startups in emerging markets.
- Evaluated market dynamics to identify growth opportunities for Ed-Tech businesses.
- Formulated strategic recommendations to enhance market positioning and business success.
Leadershippositions
Core member of Library Committee.
Enhanced library services by organizing resources and ensuring timely availability to meet user needs.
Implemented innovative solutions to improve resource accessibility and user experience.
Evaluated feedback and collaborated with the team to promote a productive learning environment.
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Bengali
Bilingual or Proficient (C2)
Timeline
Business Development Intern
Sunstone Education Technology Private Limited
04.2024 - 07.2024
Medical Lab Technologist
Midnapore Medical College & Hospital
04.2022 - 10.2022
Medical Lab Technologist
Healthworld Hospital
03.2021 - 04.2021
B.Sc - Medical Lab Technology
NSHM College of Management & Technology
Class XII -
Jhakra High School
Class X -
Jhakra High School
PGDM - Marketing, HR
Indus Business Academy
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