Vivek Tiwari
Dynamic Marketing Professional | Market Research | Branding | Media
Bengaluru,KA
Summary
Dynamic marketing professional with hands-on experience in media, advertising, and market research. Recognized with a Best Research Paper Award for a study on advertisement effectiveness at an international airport, showcasing strong analytical and presentation skills. Adept at developing data-driven strategies, managing brand communication, and executing impactful marketing campaigns. Known for adaptability, creativity, and a passion for delivering measurable results in fast-paced environments.
Overview
1
1
year of professional experience
5
5
Certifications
Work History
Business Development Intern
Laqshya Media Group
04.2024 - 05.2025
- Executed B2B sales strategies to drive revenue growth, successfully closing a 3-month advertising deal with a key real estate client.
- Conducted market research to identify and profile potential clients across sectors including Real Estate, Automotive, Financial Services, Technology, Pharma, E-commerce, and Luxury & Lifestyle.
- Supported the marketing team in designing client-centric advertising campaigns, aligning with brand goals and audience behavior.
- Analyzed competitor activity to assist in developing competitive displacement strategies, enhancing client acquisition and retention.
- Contributed to expanding the agency’s client base by identifying untapped market opportunities and generating qualified business leads.
Student Research Scholar
SIBM - Hyderabad
05.2024 - 01.2025
- Conducted an empirical research study titled "Investigating the Effectiveness of Airport Advertising at the Arrival Ramp – Recurring Media Exposure" at Rajiv Gandhi International Airport, Hyderabad.
- Awarded Best Research Paper at the 5th International Conference on the Role of Innovation, Entrepreneurship, and Management for Sustainable Development (ICRIEMSD-2024) in association with Sohar University, Oman.
- Presented the study at two international conferences, including SYM-EMERGE (SIBM Pune) in collaboration with the Costello College of Business, George Mason University, USA.
- Applied diverse methodologies including ethnographic study, recall study, and recognition study to assess advertising effectiveness.
- Strengthened research acumen through comprehensive data collection, survey design, and analysis of location-based advertising impact.
Education
MBA - Marketing
SIBM-Hyderabad, Symbiosis International University
Hyderabad, India 04.2001 -
Master of Commerce - Marketing
Chhatrapati Shahu Ji Maharaj University
Kanpur, India 04.2001 -
Bachelor of Commerce - Commerce
Chhatrapati Shahu Ji Maharaj University
Kanpur, India 04.2001 -
Skills
Market Research & Consumer Insights
Brand Management & Positioning
Strategic Marketing & Go-to-Market Planning
Outdoor & Transit Media Advertising
Digital Marketing & SEO
Marketing Analytics
SPSS, Jamovi, Excel & Data Interpretation
Strategic Communication & Business Storytelling
Campaign Planning & Execution
Presentation & Objection Handling
Academic & Applied Research Expertise
Accomplishments
- Cadet | NCC ‘C’ Certificate – AYE Grade | Ministry of Defence, Govt of India [Aug 2017 – Oct 2020]
- Team Leader | NCC North Eastern Region Trek, NER Directorate- 2019 Shillong, Meghalaya, Govt. of India.
- Received certificate for contributing services and support in an NGO 'We Still Hope' during corona time in 2020.
Certification
Digital Marketing (Hubspot)
Hobbies
Playing drums, singing, travelling, photography,
Timeline
Online Marketing With Google Analytics
05-2025
Creating and Giving Business Presentations (LinkedIn)
03-2025
SEO (Hubspot)
10-2024
Digital Marketing (Hubspot)
09-2024
Student Research Scholar
SIBM - Hyderabad
05.2024 - 01.2025
Inbound Sales (Hubspot)
05-2024
Business Development Intern
Laqshya Media Group
04.2024 - 05.2025
MBA - Marketing
SIBM-Hyderabad, Symbiosis International University
04.2001 -
Master of Commerce - Marketing
Chhatrapati Shahu Ji Maharaj University
04.2001 -
Bachelor of Commerce - Commerce
Chhatrapati Shahu Ji Maharaj University
04.2001 -