Maithili Joshi

1) New Client Acquisition: Prospected and onboarded new SME and mid-corporate clients by understanding business models and financial needs.
2) Portfolio Management (₹800 Cr): Handled a diversified portfolio with regular client engagement, cross-selling, and credit monitoring.
3) Financial & Risk Analysis: Analyzed financial statements, cash flows, and key ratios to assess creditworthiness and mitigate risks.
4) Credit Appraisal: Prepared detailed credit proposals, recommended optimal structures, and ensured compliance with internal policies.
5) Solution Delivery: Provided tailored financial solutions including WC limits, term loans, BGs, and CMS products.
6) Client Relationship Management: Built and maintained strong relationships with promoters and CXOs, ensuring high client satisfaction.
7) Risk Monitoring: Identified early warning signals, monitored account conduct, and ensured timely remedial action.

• Developing Fan & Small Domestic Appliance category and carrying out digital & traditional marketing activities
• Working in building a distribution network in SAARC, Middle East, ASEAN & European regions merchandising
• Involved in SEO for keyword research through tools like SEMrush and Ahrefs, actively carrying out search ad campaigns
• Involved in new product development, devising GTM strategies & building annual operating plan for B2B client acquisition
• Responsible for appliance sale development and strategy in Kenya market sports marketing
• Planning Product range & pricing strategy, Vendor management, selection & negotiations and Listing/Catalogue management
• Train the sales team on product and specification, pricing strategy and USPs wholesale retailers

• Major responsibilities include Revenue Generation through closing on open mandates across Leadership positions
• Business Development across Pan India Market and Key Relationship Management for Major clients
• Spearhead the acquisition of new/repeat business from Fortune 500 clients brand communication