Manas Ranjan Rout
Mumbai
Summary
Results-driven Senior Manager with expertise in cross-functional collaboration. Proven ability to optimize processes and communication to drive success. Committed to continuous professional development and improving business operations through top-notch skills.
Overview
17
17
years of professional experience
Work History
Senior Manager, CRM
Boehringer Ingelheim India Pvt. Ltd.
Mumbai
12.2023 - Current
- Oversaw maintenance of both the master table and the customer database within the system.
- Working on Veeva Align and one identity system.
- Generated diverse reports based on sales team's specifications and shared with business
- Provided crucial data by generating a hygiene report that was used by the SFE and Sales admin team for incentive calculation.
- Addressed and resolved reporting-related inquiries from sales team in a timely manner.
- Conducted regular monitoring and analysis of team and brand performance across various quantitative and qualitative KPIs.
- Design a sales force module that complies with SFE guidelines and optimizes resources according to business potential and ROI.
- Provide regular reports on trends to sales leadership and the organization, along with recommendations.
- Network and collaborate with sales force teams on various team meetings.
- Manage CRM system, provide hands-on support to salesforce team.
- Provide direction of SFE, undertake additional project work where cross-functional capabilities, expertise, or data are required.
- Delivered appropriate HO-led CRM assistance to the field team.
- Manage and coordinate with the sales team in case of any delay in daily reporting.
- Ad-hoc data analytics based on situational business requirements.
- Enhanced system functionality by implementing and testing new enhancements, resolving field queries, and finalizing calculation logic.
- Working on different projects and initiatives.
- Analyzed data from market research surveys to identify trends and develop actionable insights for organizational growth.
- Coordinated with internal departments to ensure successful execution of projects according to timeline and budget constraints.
- Directed cross-functional teams in developing innovative solutions to complex problems.
- Ensured compliance with applicable laws, regulations, policies, and procedures across all business units.
- Implemented new technologies such as ERP systems or CRM tools to streamline business processes.
Assistant Manager, CRM
Boehringer Ingelheim India Pvt. Ltd.
Mumbai
09.2019 - 11.2023
- Established and maintained CRM databases, ensuring data accuracy and compliance.
- Assisted in the development of operational strategies to ensure efficient and productive operations.
- Coordinated with other departments to ensure smooth flow of operations.
- Ensured compliance with safety regulations and company policies.
- Provided training and support for team members on how to use the CRM system effectively.
- Collaborated with management on developing strategic plans for achieving business goals.
- Analyzed survey and feedback data to identify improvement opportunities.
- Conducted user testing with customers to assess usability of the CRM interface.
- Configured custom fields and developed workflows to ensure accuracy of data capture.
- Implemented new features and updates as part of ongoing optimization process.
- Prepared and presented regular reports on KPI activities and outcomes to senior management.
Assistant Manager, SFA and Digitization
Abbott Healthcare Private Limited
Mumbai
05.2015 - 09.2019
- Ensured accurate employee master, customer master, and hierarchy information in the database and SAP.
- Facilitated updates to the Field Expense module, including responding to user queries as needed.
- Managed the creation and submission of promotional material for reporting purposes.
- Generated various reports for sharing with the business, analyzing data based on sales team needs.
- Shared work hygiene report with SFE and Sales admin team.
- Provided timely resolutions to all report related inquiries made by the sales team.
- Ensured seamless transition from testing to production phases.
- Coordinated with Vendor to customize the system and reports based on company requirements while ensuring bug fixes.
- Created master formats for capturing sales data and tracking sales trends across different zones and areas.
- Conducted training sessions for field staff on the latest reports, enhancements, and logic introduced in CSMs and the induction process.
- Contributed to multiple projects, including the Dispensing module and an AI-powered query handling system, ensuring their smooth operation and upkeep.
Dy. Manager SFA
Abbott Healthcare Private Limited
Mumbai
01.2013 - 12.2015
SFA Executive
Abbott Healthcare Private Limited
Kolkata
01.2010 - 12.2013
Medical Representative
Abbott Healthcare Private Limited
Cuttack
01.2008 - 12.2010
- Developed and implemented detailed plans for introducing new products to physicians and other healthcare providers.
- Organized sales presentations, seminars, and workshops for medical professionals in order to promote product awareness.
- Performed regular visits to doctors' offices and hospitals to discuss products with health care professionals.
- Created detailed reports of sales activities including customer feedback, competitor analysis, and market trends.
- Maintained records of sales activities such as appointments made, calls placed, samples distributed.
- Assisted in preparing training materials for new Medical Representatives joining the team.
- Ensured that all promotional activities complied with relevant regulations concerning advertising pharmaceuticals.
- Developed relationships with key opinion leaders within the medical community.
- Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities.
Education
MBA - Finance And Marketing
Shanti Academy of Management And Information Technology
BhubaneswarB. Pharmacy -
Indira Gandhi Institute of Pharmaceutical Sciences
10+2 Science -
Panchayat Prahalad College
Class 10th -
Kalyan Singhpur New Govt. High School
Skills
- Ability to plan, organize and prioritize work
- Strong in decision making
- Quick learner
- Talent Development
- Business performance management
- Data Analytics
- Strategic Planning
- Data-driven decision-making
- Influencing and negotiating
- Cross-Functional Collaboration
Accomplishments
- Received Excellent rating for 2010-2011, 2013-2014, financial year.
- Received Outstanding rating for 2011-2012, 2012-2013 financial year.
- Received EPD president’s award.
- Awarded with International trip to Malaysia, Dubai, Singapore and Bangkok.
- Awarded with Superhero 2022 in BI.
- Received AE Rating for the period- 2020-2021, 2021-2022, 2022-2023.
- Received Holiday trip award 2 times in BI.
- Promoted from Assistant manager to Senior Manager in 2023.
Disclaimer
I consider myself familiar with various Aspects of Business Analytics and Salesforce Automation. I am also confident of my ability to work in a team. I hereby declare that the information furnished above is true to the best of my knowledge.
Languages
- English
- Oriya
- Hindi
- Bengali
- Marathi
Personal Information
- Date of Birth: 01/07/1986
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Timeline
Senior Manager, CRM
Boehringer Ingelheim India Pvt. Ltd.
12.2023 - Current
Assistant Manager, CRM
Boehringer Ingelheim India Pvt. Ltd.
09.2019 - 11.2023
Assistant Manager, SFA and Digitization
Abbott Healthcare Private Limited
05.2015 - 09.2019
Dy. Manager SFA
Abbott Healthcare Private Limited
01.2013 - 12.2015
SFA Executive
Abbott Healthcare Private Limited
01.2010 - 12.2013
Medical Representative
Abbott Healthcare Private Limited
01.2008 - 12.2010
MBA - Finance And Marketing
Shanti Academy of Management And Information Technology
B. Pharmacy -
Indira Gandhi Institute of Pharmaceutical Sciences
10+2 Science -
Panchayat Prahalad College
Class 10th -
Kalyan Singhpur New Govt. High School
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