Summary
Overview
Work History
Education
Skills
Websites
Languages
Accomplishments
Timeline
Generic

Manaswini R

Bangalore

Summary

Strategic and data-driven merchandising professional with over 5 years of experience at Puma India, specializing in product lifecycle management, range building, forecasting, and global sourcing in the accessories category. Former software engineer with a Master’s in Fashion Management from NIFT, blending analytical acumen with deep fashion insight. Proven success in growing business through consumer-first assortments, cross-category collaborations, and efficient vendor operations. Now seeking to bring this global expertise to Puma Boston’s Footwear division as a Merchandising Manager.

Overview

9
9
years of professional experience

Work History

Assistant Manager

Puma India
Bangalore
02.2021 - Current
  • Led product range planning and buying for EBO and e-commerce channels by analyzing sell-through, market trends, and consumer demand.
  • Independently conceptualized and launched the Reorder Project for Ecom, leading to 130% YoY growth in headwear, and improved availability across key SKUs.
  • Built seasonal product strategies aligned with OTB for EBO, E-com, and B2B channels; collaborated with sales, marketing, and design teams for holistic execution.
  • Conceptualized and introduced premium women's bags, belts, wallets, and trend-led collections such as Plush, Color Splash, and Premium PU, boosting sales by 25%.
  • Streamlined vendor operations and cut lead times through stronger supplier relationships and optimized logistics.
  • Worked closely with cross-category teams to co-create licensed team lines for RCB, Delhi Capitals, BFC, and Mumbai FC—aligning accessories with apparel and footwear launches.
  • Drove a 30% CAGR increase in 2023 versus 2022 through strategic planning and margin optimization.
  • Implemented effective OTB plans and seasonal buys using sales analytics and market trends; collaborated with design and factories for New Range Product (NRP) development.
  • Organized roadshows, set up showrooms, and delivered compelling product presentations for internal stakeholders and buyers.
  • Recognized as “Debutante of the Year 2021” and awarded “CAT of the Quarter” five times for high performance and business impact.

Internship Student

THE COLLECTIVE
Bangalore
01.2020 - 07.2020
  • Developed a 5-pocket denim/non-denim range plan for a luxury departmental format, optimizing availability and depth across brands and stores.

Internship Student

Calvin Klein
Bangalore
06.2019 - 08.2019
  • Conducted trend and market analysis for performance wear and proposed a GTM strategy for Calvin Klein Performance line.

Senior Software Engineer

Capgemini Private LTD
Bangalore
10.2016 - 10.2018
  • Worked in software development and engineering before transitioning to fashion through post-graduate studies at NIFT.

Education

Master of Fashion Management

National Institute of Fashion Technology, Bengalur
Bangalore
07-2020

B.E. in Telecommunications

B.M.S. Institute of Technology
Bangalore
06-2016

Skills

  • Product Range Planning & Buying
  • Forecasting & OTB Planning
  • Costing & Vendor Negotiation
  • Trend Analysis & Consumer Insight
  • Global Sourcing & Supply Chain
  • Cross-functional Team Leadership
  • Microsoft Suite
  • Go-to-Market Strategy & Calendar Adherence
  • B2B, EBO, E-Com Sales Channels
  • Teamwork and collaboration
  • Event Planning, Roadshows, Showroom Setup
  • Data-driven decision making

Languages

English
First Language

Accomplishments

    🏅 Rashtrapati Awardee (President of India Honor)
    🏆 5× “CAT of the Quarter” – Puma India
    🏆 “Debutante of the Year 2021” – Puma
    🥈 Runner-Up – All India Company Talent Competition, Capgemini

Timeline

Assistant Manager

Puma India
02.2021 - Current

Internship Student

THE COLLECTIVE
01.2020 - 07.2020

Internship Student

Calvin Klein
06.2019 - 08.2019

Senior Software Engineer

Capgemini Private LTD
10.2016 - 10.2018

Master of Fashion Management

National Institute of Fashion Technology, Bengalur

B.E. in Telecommunications

B.M.S. Institute of Technology

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Manaswini R