Manika Bhatia
Category Marketing
Gurgaon, manika
Summary
Versatile team member offering over 8 years of experience handling tasks smoothly and efficiently. Adapts well to changing processes, programs and team requirements. Eager to contribute to growing company.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Category Marketing
Blinkit
Gurgaon
09.2019 - Current
- Blinkit is an Indian online grocery delivery service
- Managing the Ads-Sales portfolio of 55+ Emerging & existing FMCG brands, generating 1.5 to 2CR+ monthly income i.e
- 4 Times of regular .Vendor Count increased from 8 to 50+ Brands
- Responsible for execution of Digital Ads-campaign, from creating initial pitch deck to monthly campaign reports
- Creating the FMCG monthly calendar, detailing business priorities as per seasonality and category nuances
- Managed the end-to-end development of App home `page to drive
- Organic growth for Food-FMCG Vertical ,Implementation of visibility plans along with the system approvals and monitoring the planning & execution to ensure better returns on there investments
- Mentoring the visibility performance reports and maintaining the data base of all the brand accounts
- Tracking and Improving conversion funnel from different paths to purchase – Search, Browse & Discovery
- Worked closely with product team to conceptualize and pilot new capabilities, improving user experience
- Meeting with the new brands onboard and making them to understand the working of our platform
- Onboarded 390+ Vendors of Staples and Dairy PAN India
- Created 2000+ Considering Avg 195 SKUs per Month.
- Inspected merchandise for quality and arranged proper display location on floor.
- Verified products appeared at correct locations in proper quantities.
- Established strong vendor relationships to maintain and support business.
- Researched current industry trends and competitor activity to stay abreast of resources, technology and best practices.
- Collaborated with sales team to identify and fulfill customer needs.
- Established relationships with vendors to secure competitive pricing and discounts.
Senior Executive
Walmart India Pvt Ltd
Gurgaon
05.2016 - 06.2019
- Enabled revenue generation by pursuing partnerships, sourcing funding, and capitalizing on market opportunities.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Streamlined operations to maximize business efficiency and profits.
- Clarified roles, responsibilities and expectations of staff.
- Established performance goals for department and outlined processes for achievement.
Supply Chain Executive
Pepsi Co India
Gurgaon
05.2015 - 06.2016
- Analyzed, optimized and oversaw inventory procedures to improve supply chain operations.
- Assessed vendor operations according to quality benchmarks and standards.
- Coordinated and scheduled physical inventories of assigned areas to adjust inventory levels as appropriate.
- Planned and implemented logistical strategies to meet targets.
- Collaborated with internal teams to improve outputs to meet demand and supply requirements, ensuring inventory integrity targets for finished goods.
- Built supplier relationships to mitigate risk and establish effective purchasing arrangements with indirect and logistics customers.
- Improved, standardized and documented planning and scheduling processes.
- Tracked and monitored purchase orders, deliveries and invoicing to verify accuracy and compliance.
SUPPLY CHAIN Executive
MIS, Asahi india glass ltd
Roorkee
09.2012 - 09.2014
- Assessed vendor operations according to quality benchmarks and standards.
- Analyzed, optimized and oversaw inventory procedures to improve supply chain operations.
- Reduced overhead cost by establishing company benchmarks for process improvement and quality control.
- Improved, standardized and documented planning and scheduling processes.
- Tracked and monitored purchase orders, deliveries and invoicing to verify accuracy and compliance.
- Implemented inventory-management strategies to maximize availability and decrease waste.
- Coordinated and scheduled physical inventories of assigned areas to adjust inventory levels as appropriate.
- Addressed and resolved order discrepancies to improve quality and maintain organization's reputation.
- Tracked KPIs to generate reports for supply chain performance.
Education
M.Com - Marketing
01.2015 - 04.2017
B.Com - Advertisement & Sales Promotion
01.2010 - 04.2012
Skills
Goods procurement
Reliable and punctual
Vendor relations
Retail management
Vendor negotiation
Timeline
Category Marketing - Blinkit
09.2019 - Current
Senior Executive - Walmart India Pvt Ltd
05.2016 - 06.2019
Supply Chain Executive - Pepsi Co India
05.2015 - 06.2016
HNB Garhwal University - M.Com, Marketing
01.2015 - 04.2017
SUPPLY CHAIN Executive - MIS, Asahi india glass ltd
09.2012 - 09.2014
Kurukshetra University - B.Com, Advertisement & Sales Promotion
01.2010 - 04.2012