Manika Bhatia
Summary
Versatile team member offering over 8 years of experience handling tasks smoothly and efficiently. Adapts well to changing processes, programs and team requirements. Eager to contribute to growing company.
Overview
12
12
years of professional experience
2
2
Languages
Work History
Category Marketing
Blinkit
9 2019 - Current
- Blinkit (The Zomato Company), is an instant delivery service.
- Managing the Ads-Sales portfolio of 55+ Emerging & existing FMCG brands, generating 1.5 to 2CR+ monthly income i.e
- 4 Times of regular .Vendor Count increased from 8 to 50+ Brands
- Responsible for execution of Digital Ads-campaign, from creating initial pitch deck to monthly campaign reports
- Creating the FMCG monthly calendar, detailing business priorities as per seasonality and category nuances
- Managed the end-to-end development of App home 'page to drive
- Organic growth for Food-FMCG Vertical ,Implementation of visibility plans along with the system approvals and monitoring the planning & execution to ensure better returns on there investments
- Mentoring the visibility performance reports and maintaining the data base of all the brand accounts
- Tracking and Improving conversion funnel from different paths to purchase – Search, Browse & Discovery
- Worked closely with product team to conceptualize and pilot new capabilities, improving user experience
- Meeting with the new brands onboard and making them to understand the working of our platform
- Onboarded 390+ Vendors of Staples and Dairy PAN India
- Created 2000+ Considering Avg 195 SKUs per Month.
- Verified products appeared at correct locations in proper quantities.
- Established strong vendor relationships to maintain and support business.
- Researched current industry trends and competitor activity to stay abreast of resources, technology and best practices.
- Collaborated with sales team to identify and fulfill customer needs.
- Established relationships with vendors to secure competitive pricing and discounts.
- Translated business objectives into goal-oriented marketing campaigns.
Senior Executive
Walmart India Pvt Ltd
05.2016 - 06.2019
- MIS Reports & Presentations
- Product Management
- Inventory Management
- Freebie Implementation
- Visibility on coops , ageing inventory , Negative margin within team periodically.
Supply Chain Executive
Pepsi Co India
05.2015 - 06.2016
- Analyzed, optimized and oversaw inventory procedures to improve supply chain operations.
- Assessed vendor operations according to quality benchmarks and standards.
- Coordinated and scheduled physical inventories of assigned areas to adjust inventory levels as appropriate.
- Planned and implemented logistical strategies to meet targets.
- Collaborated with internal teams to improve outputs to meet demand and supply requirements, ensuring inventory integrity targets for finished goods.
- Built supplier relationships to mitigate risk and establish effective purchasing arrangements with indirect and logistics customers.
- Improved, standardized and documented planning and scheduling processes.
- Tracked and monitored purchase orders, deliveries and invoicing to verify accuracy and compliance.
MIS & Supply Chain Executive
MIS, Asahi india glass ltd
09.2012 - 09.2014
- Assessed vendor operations according to quality benchmarks and standards.
- Analyzed, optimized and oversaw inventory procedures to improve supply chain operations.
- Reduced overhead cost by establishing company benchmarks for process improvement and quality control.
- Improved, standardized and documented planning and scheduling processes.
- Tracked and monitored purchase orders, deliveries and invoicing to verify accuracy and compliance.
- Implemented inventory-management strategies to maximize availability and decrease waste.
- Coordinated and scheduled physical inventories of assigned areas to adjust inventory levels as appropriate.
- Addressed and resolved order discrepancies to improve quality and maintain organization's reputation.
- Tracked KPIs to generate reports for supply chain performance.
Education
M.Com - Marketing
HNB Garhwal University
Roorkee 01.2015 - 2017.04
B.Com - Advertisement & Sales Promotion
Kurukshetra University
Yamunanagar 01.2010 - 2012.04
Skills
Reliable and punctual
Timeline
Senior Executive
Walmart India Pvt Ltd
05.2016 - 06.2019
Supply Chain Executive
Pepsi Co India
05.2015 - 06.2016
M.Com - Marketing
HNB Garhwal University
01.2015 - 2017.04
MIS & Supply Chain Executive
MIS, Asahi india glass ltd
09.2012 - 09.2014
B.Com - Advertisement & Sales Promotion
Kurukshetra University
01.2010 - 2012.04
Category Marketing
Blinkit
9 2019 - Current
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