Playing Chess
MANIKANTHA KUMAR AVVARU
Hyderabad
Summary
I am a passionate e-commerce specialist with over 14 years of experience in business strategy, development, sales, and team building. In addition to my eCommerce expertise, I have a strong background in real estate, where I successfully managed property sales and marketing strategies, contributing to significant revenue growth. I excel in P&L management and possess strong analytical, leadership, and interpersonal skills. My ability to address market and consumer challenges through thorough research and data analysis has been key to my success in fostering team growth and achieving organizational goals in both eCommerce and real estate sectors.
Overview
16
16
years of professional experience
3
3
Languages
1
1
Certificate
Work History
City Head
PropTiger.com
03.2023 - Current
- Spearhead city-wide operations for a leading real estate platform, managing a team of 50+ professionals across pre-sales, primary sales, marketing, and credit control.
- Develop and execute strategic sales plans to capitalize on market trends and competitive dynamics, ensuring sustained revenue growth.
- Oversee P&L management for the city, achieving financial targets and optimizing operational efficiency.
- Lead project launches, ensuring alignment with business objectives and market demands.
- Foster strong client relationships through personalized engagement, from site visits to deal closure.
- Collaborate with marketing, CRM, and pre-sales teams to enhance customer acquisition and retention strategies.
- Oversee project launches, ensuring seamless execution from planning to closure, including site visits, model flat walkthroughs, and negotiations.
- Leverage expertise in luxury residential properties, villas, and commercial sales to strengthen market positioning and client relationships.
City Head
Nobroker.in
07.2022 - 03.2023
- Company Overview: A real estate service company that provides a platform for users to manage their properties without brokers
- Responsible for managing the City team from hiring and training new recruits to assigning targets and formulating incentive plans as well as career planning for each member of the team
- Responsible for sustaining and growing the city's revenues with P&L responsibilities
- Managing the administration function, operational performance reporting, streamlining processes and systems wherever possible
- Plan sales strategies in response to the market and competitors' behavior
- Drive the city's revenue growth while managing the P&L, ensuring sustainable financial performance and accountability
- Lead a pre-sales team of 10 relationship managers (RMs), providing guidance and support to optimize their performance and drive customer engagement
- Build and develop the sales team through ongoing training in sales techniques and processes
- Take complete ownership of month-on-month sales targets for the project, motivating and driving the team to achieve these goals
- A real estate service company that provides a platform for users to manage their properties without brokers
General Manager _Inside Sales_Pre Sales_
CARS24 Services Private Limited
10.2017 - 06.2022
- Company Overview: CARS24 is an online platform for buying and selling used cars
- Owning P&L of assigned territory with different department Calling Team, business development team Sales and Marketing team and logistics with team Size of 250
- Design and implement business plans and strategies to promote the attainment of goals
- Responsible to build and manage an inside sales/business development team to achieve a given target
- Responsible for recruiting, training and performance management of the sales team
- Establish and improve processes by researching new technologies and alternative methods of efficiency
- Execute sales strategies business plans to meet revenue goals
- Continuously monitor and improve operations to ensure alignment with the company's business direction
- Develop goals and objectives that leads to growth and scale operations in the region
- Develop a strong pipeline of new customers through direct or indirect customer contact and prospecting
- Generated daily operational and sales reports for corrective action or continuous improvement
- Drove sales by effectively managing several multi-units within facility
- Promoted revenue by analysing profitability and key metrics
- Maximised revenue by identifying key long-term growth initiatives
- Identified issues, analysed information and provided solutions to problems
- CARS24 is an online platform for buying and selling used cars
Key Account Manager
Reliance Industries Limited
04.2017 - 10.2017
- Company Overview: A major player in the Indian private sector, with various ventures including energy and petrochemicals
- Managed key account matters including solving issues, updating on project milestones, attending meetings and identifying opportunities for growth
- Targeted key accounts to buy additional products through effective use of Salesforce
- Applied excellent negotiation, upselling and sales techniques to maximise revenue
- Ensured accounts felt valued and up to date on matters by communicating with them daily
- Tracked and analysed key account trends, identifying opportunities for growth and eliminating potential threats
- A major player in the Indian private sector, with various ventures including energy and petrochemicals
Associate Category Manager
Snapdeal.com
04.2015 - 03.2017
- Company Overview: An Indian e-commerce company that focuses on discount deals
- Focus on customer needs, both existing and potential, and use that knowledge to deliver an unparalleled customer experience
- Identify new opportunities, develop and execute project plans, coordinate cross-functional teams, and communicate with internal and external parties, while meeting tight deadlines
- Building alliances with Brands along with large distributors, retailers and re-sellers across various product verticals
- Identifying and applying unique services that can generate high margins for Snapdeal, inviting proposals from different vendors for comparative analysis of the offers and subsequent presentation of the same to the top management to close the deal
- An Indian e-commerce company that focuses on discount deals
Team Leader, Sales Operations
BIRLA TYRE
03.2013 - 05.2015
- Company Overview: A company in the Indian automotive industry known for manufacturing tires
- Responsible for enhancing secondary sales of distribution products in the designated distribution geographies
- Establishing distribution process with distributors and sub dealers and ensure hygiene
- Inspired teams to achieve or exceed goals through regular motivation, implementing loyalty incentives and facilitating team-building activities
- Developed open and professional relationships with team members to facilitate effective issue resolution
- A company in the Indian automotive industry known for manufacturing tires
Territory Leader
CEAT Limited
09.2009 - 12.2012
- Company Overview: Another key player in the Indian tire manufacturing industry
- Responsible for enhancing secondary sales of distribution products in the designated distribution geographies
- Establishing distribution process with distributors and sub dealers and ensure hygiene
- Another key player in the Indian tire manufacturing industry
Education
Master of Business Administration -
Skills
Google Ads Management
Strategic Business Growth
Business Development Strategy
Client Relationship Management
Data Analysis Expertise
Digital Sales Optimization
IBM Software Knowledge
P&L Management
Strategic Sales Planning
SalesForce Proficiency
Team Building
Leadership Experience
Accomplishments
- Outstanding Performance in Trimester, 11/15
- Performance Award - Function Head, 06/16
- Performance Award - Executive Directory, Q2
- Hero of the Month - Zonal Head
Interests
Listening to Music
Timeline
City Head
PropTiger.com
03.2023 - Current
City Head
Nobroker.in
07.2022 - 03.2023
Google Analytics Individual Qualification – Google.
01-2019
General Manager _Inside Sales_Pre Sales_
CARS24 Services Private Limited
10.2017 - 06.2022
Key Account Manager
Reliance Industries Limited
04.2017 - 10.2017
Associate Category Manager
Snapdeal.com
04.2015 - 03.2017
Team Leader, Sales Operations
BIRLA TYRE
03.2013 - 05.2015
Territory Leader
CEAT Limited
09.2009 - 12.2012
Master of Business Administration -
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
Telugu
Bilingual or Proficient (C2)
English
Advanced (C1)
Hindi
Advanced (C1)
Quote
Even if you are on the right track, you’ll get run over if you just sit there.
Will Rodgers