Manish Shrivastava
Marketing
Indore
Summary
Senior Marketing Professional with 27+ years of diverse experience in FMCG, Telecom, and Advertising industries. Proven expertise in developing and executing winning marketing and sales strategies, driving business growth, and leading high-performing teams. Accomplished in Brand Management, Market Communication (ATL, BTL, and Digital), Retail Sales & Operations, and Product Promotions. Adept at managing brand and product launches and orchestrating marketing campaigns across the Hindi belt states, with a deep understanding of regional markets. Skilled at navigating dynamic business environments and delivering consistent results.
Overview
29
29
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Sales Head
Infinity Advertising
New Delhi
07.2024 - Current
- Developed and executed sales strategies for revenue optimization and market expansion
- Strengthened client relationships and identified new business opportunities
- Led market research and analysis to improve campaign effectiveness
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Head - Rural Sales
Dabur India Ltd.
Delhi NCR
06.2022 - 02.2024
- Spearheaded the Rural Transformation Project - Yodha, leading to 52% year-on-year sales growth
- Built a robust distribution network in remote areas, enhancing rural penetration
- Partnered with Gramin Seva Kendra under the Digital India Project, boosting sales and visibility
- Received the Corporate Excellence Award 2023 for innovative rural marketing initiatives
Business Consultant
J M Craft
Patna
11.2017 - 05.2022
- Designed and executed the communication plan for the National Action Plan for Drug Demand Reduction (NAPDDR) for the Social Welfare Department, Government of Bihar
- Established a new business stream focused on government and NGO opportunities, doubling revenue within three years
- Developed complete business plans and operational strategies for new and existing business.
- Increased client satisfaction by implementing tailored solutions for their unique business needs.
Retail Head
Bharti Airtel Ltd.
Indore, MP, India
05.2013 - 10.2017
- Managed high-performing Airtel and Franchisee Stores, achieving 150% sales growth
- Transformed ARC/AEO outlets into Airtel Express stores, significantly improving customer experience
- Expanded Airtel's retail footprint across key strategic locations
- Managed daily operations, ensuring the smooth running of all in-store departments and maintaining high levels of customer service.
- Trained and mentored new employees, contributing to a positive work environment and increased staff retention rates.
Market Communication Head
Bharti Airtel Ltd.
Patna
01.2009 - 01.2013
- Led market communication strategies for mobile services, DTH, Airtel Money, and Airtel Stores
- Planned and executed major launches, including Airtel Money and 3G services
- Managed large-scale van sales promotions, reaching rural markets effectively
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked effectively in fast-paced environments.
- Worked flexible hours across night, weekend, and holiday shifts.
- Strengthened communication skills through regular interactions with others.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Market Communication Head
Dishnet Wireless Ltd. (Aircel)
Shimla
04.2007 - 12.2009
- Directed impactful communication strategies and boosted brand visibility
- Launched the transformative second pulse plan and major customer schemes
- Excellent communication skills, both verbal and written.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Associate Director
Triton Communications Pvt. Ltd.
New Delhi
02.2001 - 05.2007
- Managed communication strategies for private and government organizations
- Represented Welsh Trade International (WTI), UK, facilitating bilateral trade
- Directed communication efforts for Aero India, the premier air show of the Indian Air Force
Project Manager
Vivid India Advertising & Marketing
New Delhi
06.1996 - 01.2001
- Managed government and private client accounts, overseeing multiple campaigns
- Designed a tableau for the Ministry of Health for the Republic Day parade
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Established effective communication among team members for enhanced collaboration and successful project completion.
Education
Business Manager's Development Program -
IIM Ahmedabad
Ahmedabad 08.2015 - 09.2015
Post Graduate - Labor & Social Welfare
IIM Ahmedabad
Ahmedabad 04.1992 - 05.1994
Bachelor of Arts - Geography Honors
A. N. College, Patna, Magadh University
Patna 04.1989 - 05.1992
Skills
Community Service
- Lions Club International, 2007 - Present, Led blood donation drives, environmental campaigns, and educational programs for underprivileged students., Organized free eye camps with cataract surgeries and eyeglass distribution for rural elderly., Coordinated flood relief and COVID-19 emergency response, distributing essential supplies.
- Local Community Collaboration, 2007 - Present, Partnered with self-help groups for hunger relief and distribution of essential items to those in need.
Personal Information
Date of Birth: 07/24/72
Gardening & Cooking
- Gardening: Passionate about nurturing plants and maintaining a home garden, with a focus on sustainable practices and growing seasonal vegetables & Flowers.
- Cooking: Enjoy experimenting with diverse cuisines and traditional recipes.
Timeline
Sales Head
Infinity Advertising
07.2024 - Current
Head - Rural Sales
Dabur India Ltd.
06.2022 - 02.2024
Business Consultant
J M Craft
11.2017 - 05.2022
Business Manager's Development Program -
IIM Ahmedabad
08.2015 - 09.2015
Retail Head
Bharti Airtel Ltd.
05.2013 - 10.2017
Market Communication Head
Bharti Airtel Ltd.
01.2009 - 01.2013
Market Communication Head
Dishnet Wireless Ltd. (Aircel)
04.2007 - 12.2009
Associate Director
Triton Communications Pvt. Ltd.
02.2001 - 05.2007
Project Manager
Vivid India Advertising & Marketing
06.1996 - 01.2001
Post Graduate - Labor & Social Welfare
IIM Ahmedabad
04.1992 - 05.1994
Bachelor of Arts - Geography Honors
A. N. College, Patna, Magadh University
04.1989 - 05.1992
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