DEEPINDER KAUR WADHWA
Noida
Summary
Strategic and results-oriented Marketing Specialist with over 17 years of expertise in brand management, client servicing, and creative strategy. Demonstrated proficiency in leveraging AI tools for campaign automation, analytics, and customer engagement. A dynamic leader known for innovative content creation, social media mastery, and impactful campaign management, driving growth and brand loyalty in competitive markets.
Overview
17
17
years of professional experience
Work History
Business Head
Maven House Marketing & Productions
Noida
03.2021 - Current
- Campaign Leadership: Spearheaded innovative campaigns to enhance brand recognition, positioning Maven House Productions as a key player in the digital marketing space
- Vivo X Fold 3 Pro Launch Campaign: Successfully led the launch of Vivo's X Fold 3 Pro for Vivo India, integrating AI-driven tools for analytics, sentiment analysis, and predictive targeting to enhance campaign reach and engagement
- Recognising Creations Collaboration: Fostered partnerships for content creation, expanding brand visibility and engaging new audiences
- Conservation & Wildlife Partnerships: Collaborated with Wildlife Trust of India, Kaziranga National Park, and Pakke Tiger Reserve to align brand narratives with conservation and biodiversity efforts, creating campaigns with social and environmental impact
- High-Level Government Collaborations: Worked alongside government officials to develop impactful campaigns, aligning brand values with national initiatives and building strategic alliances for long-term growth
- Content Creation & Curation: Produced compelling content across digital platforms, ensuring consistency in messaging and enhancing engagement through targeted storytelling
- Key Clients & Campaigns:
- Automotive: MG Motors, Force Motors, Yokohama Tyers
- Hospitality: ITC Hotels, WelcomHotels by ITC
- Retail & Lifestyle: Superdry, Shiv Naresh, Neerus, Trendz, Abros Shoes, Columbus Shoes, Columbia Sportswear, Vivo phones India
Owner
Sole Impex
New Delhi
03.2016 - 08.2020
- Business Strategy & Operations: Developed strategic business models and optimized operations to drive growth, increase market presence, and maximize profitability
- Market Research & Trend Analysis: Conducted in-depth market analysis to stay ahead of customer needs and trends, aligning product offerings to evolving consumer demands
- Team Development: Cultivated a performance-driven culture through strategic training and mentoring, enabling team members to excel in client relations and business development
Brand Manager
DEN Networks
New Delhi
10.2008 - 12.2010
- Developed multi-channel marketing strategies to strengthen DEN Networks' brand identity and increase customer engagement
- Monitored and adjusted digital campaigns to align with evolving market trends and improve performance outcomes
- Built key partnerships with vendors and advertising agencies to expand brand reach and enhance service offerings
Brand Communications Specialist
Sahara India Pariwar
New Delhi
06.2007 - 07.2008
- Planned and executed strategic communication initiatives to elevate brand presence and engage target audiences
- Built relationships within media and communications networks to ensure effective and widespread dissemination of brand messaging
- Led corporate events and public relations efforts, creating impactful presentations to support brand goals
Education
Certification in Branding and Marketing -
City College of Sanfransiaco
California08.2003
Bachelor of Arts - English
Loreto Convent College
Kolkata06.2003
Management -
Taj Institute of Hotel Management
Kolkata04.1999
High School Diploma -
Loreto Convent
Darjeeling03.1998
Elementary education -
Jhon Carrillo School
Sacramento, CaliforniaSkills
- Strategic Marketing & Brand Management
- AI Tools & Marketing Automation
- Content Strategy & Social Media Campaigns
- Data-Driven Insights & Performance Tracking
- Collaborative Leadership & Stakeholder Engagement
- Marketing & Analytics Tools
- AI & Automation Tools
- Microsoft Office Suite
Languages
English
First Language
Punjabi
Elementary
A2
Hindi
Upper Intermediate
B2
Timeline
Business Head
Maven House Marketing & Productions
03.2021 - Current
Owner
Sole Impex
03.2016 - 08.2020
Brand Manager
DEN Networks
10.2008 - 12.2010
Brand Communications Specialist
Sahara India Pariwar
06.2007 - 07.2008
Certification in Branding and Marketing -
City College of Sanfransiaco
Bachelor of Arts - English
Loreto Convent College
Management -
Taj Institute of Hotel Management
High School Diploma -
Loreto Convent
Elementary education -
Jhon Carrillo School