Mani Shanker
Business Development Manager (South)
Chennai,TN
Work Preference
Summary
Dynamic Marketing and Business Development professional with 13+ years of experience of customer acquisition, increasing product awareness, and executing growth strategies across complex and regulated markets. Strong background in market intelligence, customer demand analysis, and solution-based selling to enhance brand equity and revenue performance. Experienced in strategic planning, territory management, contract negotiations, ROI monitoring, and team leadership, with hands-on exposure to Industrial, B2B, B2G, and B2C business models. Demonstrated success in building partnerships and managing key accounts across energy, infrastructure, manufacturing, and technology-driven industries.
Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving.
Overview
15
15
years of professional experience
3
3
Languages
Work History
Manager – Business Development (South)
HYGENCO Green Energies Pvt. Ltd.
12.2024 - Current
- Key Responsibilities:
- Dealing with green hydrogen, green oxygen, green methanol, and green ammonia (sustainability, decarbonizing, energy management).
- Market research and analysis: Identifying potential clients within target industries, analyzing their energy consumption patterns, and understanding their decarbonization goals to tailor proposals accordingly.
- Lead generation: Actively prospecting for new clients through networking, industry events, and market intelligence.
- Customer relationship building: Establishing and nurturing long-term relationships with key decision-makers at potential clients, demonstrating the value proposition of Hygenco's Green Hydrogen solutions.
- Proposal development: Creating customized proposals outlining project scope, technical specifications, cost analysis, and ROI calculations for each client's specific needs.
- Technical expertise: Having a good understanding of green hydrogen production technologies, including electrolysis processes, storage, and distribution systems, to effectively address client inquiries.
- Negotiation and contract management: Negotiating contract terms, pricing, and delivery schedules with clients to secure new business deals.
- Project management support: Collaborating with internal teams (Engineering, Project Development) to ensure smooth project execution once a deal is closed.
- Market awareness: Staying updated on the latest trends in the Green Hydrogen market, regulatory landscape, and competitor activities.
- Accountable for business development, opportunity mapping in a large territory.
- Support and implement marketing plans.
- Gather market intelligence, and monitor industry trends.
- Maintain lists of target accounts, and execute actions to engage target accounts.
- Ability to scan the industrial horizon for new projects, and identify different stakeholders. Secure long-term relationships by finalizing long-term supply agreements.
- Collaborating with cross-functional teams for project execution.
Assistant Manager – Marketing (Andhra Pradesh & Telangana)
Bhagyanagar Gas Ltd.
06.2020 - 12.2024
- Key Responsibilities:
- Dealt with natural gas and compressed biogas (CBG) as part of sustainability, decarbonizing, and energy management.
- Responsible for business development and marketing activities for PNG, CBG (commercial, industrial, and domestic customers).
- Identify, create, sustain, and grow the market for PNG segments.
- Motivate and manage the marketing team to identify, survey, and assess the overall PNG demand centers for target households and for after-sales customer requests/complaint management in the domestic, commercial, and industrial segments.
- Adhere to and achieve sales targets for PNG (Commercial, Industrial, and Domestic segments) in line with the business plan.
- Designing and implementation of promotional activities for domestic, commercial, and industrial.
- Contract management and agreement finalization.
- Customer Services.
- Outstanding Recovery and Credit Management.
- Creating effective coordination with the project/planning team for the timely delivery of the gas.
Assistant Manager – Marketing
AGP City Gas Pvt. Ltd.
05.2019 - 04.2020
- Key Responsibilities:
- Dealt with natural gas and compressed biogas (CBG) as part of sustainability, decarbonizing, and energy management.
- Responsible for business development and marketing activities for PNG, CBG (commercial, industrial, and domestic customers).
- Identify, create, sustain, and grow the market for PNG segments.
- Motivate and manage the marketing team to identify, survey, and assess the overall PNG demand centers for target households and for after-sales customer requests/complaint management in the domestic, commercial, and industrial segments.
- Adhere to and achieve sales targets for PNG (Commercial, Industrial, and Domestic segments) in line with the business plan.
- Designing and implementation of promotional activities for domestic, commercial, and industrial.
- Contract management and agreement finalization.
- Customer Services.
- Outstanding Recovery and Credit Management.
- Creating effective coordination with the project/planning team for the timely delivery of the gas.
Officer – Marketing
Bhagyanagar Gas Ltd.
11.2017 - 05.2019
- Key Responsibilities:
- Dealt with natural gas and compressed biogas (CBG) as part of sustainability, decarbonizing, and energy management.
- Responsible for business development and marketing activities for PNG, CBG (commercial, industrial, and domestic customers).
- Identify, create, sustain, and grow the market for PNG segments.
- Motivate and manage the marketing team to identify, survey, and assess the overall PNG demand centers for target households and for after-sales customer requests/complaint management in the domestic, commercial, and industrial segments.
- Adhere to and achieve sales targets for PNG (Commercial, Industrial, and Domestic segments) in line with the business plan.
- Designing and implementation of promotional activities for domestic, commercial, and industrial.
- Contract management and agreement finalization.
- Customer Services.
- Outstanding Recovery and Credit Management.
- Creating effective coordination with the project/planning team for the timely delivery of the gas.
Assistant Manager – Marketing & Sales
Nakshathra Power Pvt. Ltd.
10.2015 - 10.2017
- Key Responsibilities:
- Dealt with briquettes and pallets as part of sustainability, decarbonizing, and energy management (Tamil Nadu, Kerala, and the southern part of Andhra).
- To identify opportunities and meet sales targets for products and services focusing on utilities, private and government sectors, EPC contractors, electrical contractors, and across all manufacturing industries.
- Excellent relationships with major project consultants in the Power, Oil, Gas, Energy, Utility, Process Industry, Steel Industry, Cement Industry, Paper and Pulp, Sugar, Fertilizer, Petrochemical, Pharmaceutical, Chemical, Tyre, Rubber, Food Processing, Liquor and Wine, Soft Drink, Dairy, etc. Focusing on renewable and non-renewable segments.
- To build systems and processes for the smooth functioning of sales management in the group.
- Build strong budgeting, planning, and execution mechanisms.
- Build a strong review mechanism across the business to meet the budgeted targets.
- Help develop a strong brand image in the marketplace. Develop tools and techniques for the facilitation of sales in the field to bring agility and discipline to the sales force.
- To build relationships at senior levels in all important customer accounts independently.
- Ensure the collection of payments, C-Forms, EMD, BG, etc. from customers, as per agreed terms.
- To work closely with factory and operations to ensure smooth delivery and customer support.
- Expertise in understanding the manufacturing and inspection processes with the customer.
- Strong techno-commercial knowledge is needed to build a stronger company and brand in the marketplace.
- Demonstrate and establish the highest standards of customer centricity.
- To build services as a high-growth revenue model at an all-India level.
- Align and communicate with all sales and marketing teams across India on various initiatives, strategies adopted, and advised by Sr. management.
- To act as a coach and role model for team members.
- Preparing the project feasibility report, with a detailed financial overview.
- Vendor registration with new customers, and get the certificate as an approved vendor for products.
Engineer - Marketing
Signals & Systems India Pvt. Ltd.
05.2014 - 10.2015
- Established strong working relationships with clients through exceptional communication skills, fostering trust and collaboration.
- Achieved successful project outcomes by maintaining accurate documentation and meeting strict deadlines.
- Developed positive working relationships with stakeholders to effectively coordinate work activities.
- Presented technical findings to stakeholders, ensuring clear understanding of project status and goals.
- Provided input to team lead regarding areas for process and procedural improvement.
- Enhanced product performance by conducting thorough failure analysis and recommending improvements.
- Developed cost estimates and project specifications for proposals.
- Participated in formal internal design reviews of proposed products and components.
- Reduced project completion time with efficient resource allocation and effective communication strategies.
- Collaborated on interdisciplinary teams to develop creative, cost-effective solutions for complex projects.
- Supported junior engineers through mentorship, offering guidance on complex problem-solving and technical skills development.
Senior Officer- Marketing (Industrial Paints)
G M Metallurgical Company Ltd.
08.2010 - 05.2012
Education
PGPM - Marketing
IIPM
Chennai 04.2001 -
B.Tech - Electrical & Electronics Engineering
Bharath University
Chennai05-2010
Intermediate - Mathematics
S N Sahay College
Muzaffarpur, Bihar05-2006
Matriculation -
Model High School
Samatipur, Bihar06-2003
Skills
Team leadership
Operations management
Strategic planning
Decision-making
Time management
Performance management
Business development
Project management
Marketing
Customer relationship management (CRM)
Contract management
Cross-functional teamwork
Project planning
Negotiation
Business planning
Key performance indicators
Lead generation
Coaching and mentoring
Managing operations and efficiency
Declaration
I hereby declare that the above-mentioned information is correct to my knowledge, and I bear responsibility for the correctness of the above-mentioned particulars. Place: Chennai MANISHANKER Date
Personal Dossier
- Father’s Name : Sri Rajendra Prasad Karn
- Date of Birth : 5th February 1989
- Present Address : #117, Shanthi Nikethan Colony, 1st Main Road Madambakkam, Chennai-600126, Tamil Nadu, India.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Tamil
Elementary (A2)
Accomplishments
1. Implementation of an end-to-end ERP system for domestic customer Procurement & Implementation of an Integrated application on SAAS model for connecting BGL's PNG Customers, Meter Reading, Billing, Customer Accounting, CRM, after sales & Projects activities including Mobile Apps, Training to all concerned officers at Bhagyanagar Gas Limited for all 3 GAs. (Duration: March 2024 to July 2024).
2. Carried out surveys in Hyderabad, Vijayawada & Kakinada GA.
2.1 Survey of Domestic, Commercial & Industrial potential on BGL’s existing network.
2.2 Survey of Domestic, Commercial, Industrial & potential CNG stations along the authorized Geographical Area (GA) boundary as part of boundary management.
(Duration: July 2022 to April 2023).
Timeline
Manager – Business Development (South)
HYGENCO Green Energies Pvt. Ltd.
12.2024 - Current
Assistant Manager – Marketing (Andhra Pradesh & Telangana)
Bhagyanagar Gas Ltd.
06.2020 - 12.2024
Assistant Manager – Marketing
AGP City Gas Pvt. Ltd.
05.2019 - 04.2020
Officer – Marketing
Bhagyanagar Gas Ltd.
11.2017 - 05.2019
Assistant Manager – Marketing & Sales
Nakshathra Power Pvt. Ltd.
10.2015 - 10.2017
Engineer - Marketing
Signals & Systems India Pvt. Ltd.
05.2014 - 10.2015
Senior Officer- Marketing (Industrial Paints)
G M Metallurgical Company Ltd.
08.2010 - 05.2012
PGPM - Marketing
IIPM
04.2001 -
B.Tech - Electrical & Electronics Engineering
Bharath University
Intermediate - Mathematics
S N Sahay College
Matriculation -
Model High School