Manish Chandra Gupta
Bangalore
Summary
Revenue Driven | Profit & Loss Metrics | Operations Management | Growth Hacker | Product & Process Involvement | Digital & Social Media Strategist | Online Promotion & Marketing | Business Problem Solving | Team Mentor & Motivator | Brainstorming | Innovating and Creative Ideas | Analytical Skills | Data Mining | MS Office with MS Excel and MS PowerPoint | MY SQL | Basic HTML | Self-Motivator Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Founding Member and Head of Business Operations
GetMyUni
Bangalore
10.2019 - Current
- Direct involvement on incremental revenue generation, more than 10, 13 and 16 Cr for the season 2020, 2021 and 2022 respectively
- Maintained Operating Cost Margin with Profit & Loss and ROI for each vertical with at-least 60-65% Gross Margin
- Built the team by hiring managers/employees and crafted them into Core Team (Pillars of the Company). Along side managing team size of >150 including DM team, RM/Sr CAMs
- Ideating automation to reduce manpower and deliver real-time leads via API
- Product Management with CTA Optimization: To increase traffic to lead ratio >> High ROI
- Managed some big client accounts independently - such as UPES, Pearl and College dekho, earned revenue more than 6 Cr. Along with that owned responsibility for some big abroad client accounts such as EHEVF, Sqore, Agorize, etc
- Established more avenues like: Affiliate Network, DoubleClick for Publishers (DFP), Chatbots, etc
Founding Member and Head of Digital Marketing
GetMyUni
Bangalore
03.2017 - 09.2019
- Brainstorming to increase revenue performance where Digital's pie held 65% of Overall Revenue (Digital + Voice Acquisition) for session 2017-18 i.e 2.5x growth from previous year
- Setting up email channel via AMAZON SES. Maintaining domain/IP Reputation via Google Postmaster, MX Toolbox, etc. Bulk emailing (~1Mn/Day) via different vendors such as Netcore, SendGrid, Octane, etc
- Performed various Digital acquisition tasks such as for SMS, Push Notifications, FB Ads [Lead Generation/Re-marketing with audience such as Lookalike, Custom, etc.] and Google Ads [Branding/Lead Generation]
Lead - CRM Marketing (Consultant)
TapChief
Bangalore
07.2019 - 09.2019
- Drip Email Marketing: Cataloging users to complete their profiles and setting user workflow
- Various Retention Strategies: Designing Engagement emails and Closure emails for further recommendations of projects
- Worked on Mix-panel tool to track the users coming from different events / websites
- ATS (Application Tracking System) made workflow communication for all channels such as emails, SMSs, WhatsApp, etc. Ideating with texts, CTAs, etc
- PostgreSQL to pull out data by using SQL queries
Digital Consultant
Analytics India Magazine
Bangalore
05.2019 - 09.2019
- Setting-up digital marketing channels to promote activities
- Email: Setting-up from scratch with progressive per day email sending volume
- Maintaining Domain and IP reputation
- Monitoring stats and calculating the feasibility
- Established Push notifications via Onesignal and Truepush
Head of Database and Client Delivery
GetMyUni
Bangalore
04.2016 - 02.2017
- Executing basic SQL Queries and extracting the data from My SQL database, transforming and uploading the data (ETL) after validating & restructuring on Excel using multiple excel formulas
- Data Acquisition: Responsible for acquiring data from ’n’ numbers of vendors
- SPOC for onboarding consultants and delivering leads at competitive prices
Database and Marketing Manager
GetMyUni
Bangalore
07.2015 - 03.2016
- Content designing and ideating on Microsites for GetMyUni's Competitors Campaigns
- Planning campaign promotions, marketing activities and preparing reports for the same
- Creating complex query definitions that allow data to be extracted
- Content writing and updating on microsites, editing and optimizing student reviews for SEO friendly search results
Data Analyst
Betaout
Noida
01.2015 - 03.2015
- Created metrics and worked upon growth rate, churn rate of user lifecycle
- Worked on RFM analysis, data mining, and presentation
- Managed the promotional email campaign of Paytm
Education
MBA - Business Analytics
Galgotias University
Greater Noida06.2015
B.Pharma -
Kanpur Institute of Technology & Pharmacy
Kanpur06.2013
Tools
Routemobile, Gupshup, Netcore, Mailmodo, Sendinblue, NoPaper Forms (NPF), Leadsquared, Salesforce, Google Ads Manager, Facebook Ads Manager, Zoho Chatbot, Webengage, PowerBI, etc
Additional Information
- Founder's Choice of the Month (two times) - Nov 2020 and April 2018 (GetMyUni)
- Performer of the Month - Jan 2019 (GetMyUni)
Certification
SAS tool from Ureach Business Solutions, Bangalore
Hobbies
- Surfing LinkedIn, reading blogs on new marketing trends and research
- Playing Cricket in PlayStation
- Table Tennis
Languages
English
Hindi
Timeline
Founding Member and Head of Business Operations
GetMyUni
10.2019 - Current
Lead - CRM Marketing (Consultant)
TapChief
07.2019 - 09.2019
Digital Consultant
Analytics India Magazine
05.2019 - 09.2019
Founding Member and Head of Digital Marketing
GetMyUni
03.2017 - 09.2019
Head of Database and Client Delivery
GetMyUni
04.2016 - 02.2017
Database and Marketing Manager
GetMyUni
07.2015 - 03.2016
Data Analyst
Betaout
01.2015 - 03.2015
MBA - Business Analytics
Galgotias University
B.Pharma -
Kanpur Institute of Technology & Pharmacy