MEGHA VARSHNEY
Greater Noida,Uttar Pradesh
Summary
A results-oriented professional with 17+ years of experience in the Education industry, specializing in Student Recruitment, Admission Strategy, and Operations Management. Proven expertise in Education Management, Business Development, and Operations Management. Passionate about driving revenue growth, implementing strategic initiatives, and leveraging technology to achieve business outcomes. Highly skilled in organizational leadership, team building, and executing effective marketing strategies in dynamic environments.
Overview
17
17
years of professional experience
Work History
Deputy Director & Head - Admissions (Founding Member)
Galgotias University
Greater Noida, Uttar Pradesh
06.2011 - Current
- Founding member of the institution, instrumental in setting up and scaling the Admissions function from inception.
- Played a key role in building the institution from 1,600 students to over 42,000 students, contributing significantly to campus growth and brand establishment.
- Successfully managed consistent enrollment growth over the last five years: 2021: ~7,314 enrollments, 2022: ~12,306 enrollments (+68.3% YoY), 2023: ~13,978 enrollments (+13.6% YoY), 2024: ~15,160 enrollments (+8.5% YoY), 2025: ~18,104 enrollments (+19.4% YoY).
- Recognized as a founding leadership member, starting with a core team of 2 executives and scaling the admissions vertical into a high-performing unit.
- Currently leading a large admissions team, including: 50+ admissions staff, 60+ Student Ambassadors.
- Designed and managed the Student Ambassador Program, leveraging peer engagement to improve outreach, lead nurturing, and on-ground admissions support.
- Initiated, planned, and executed National-level Entrance Examinations for Engineering, Law, Management and Nursing programs.
- Led the integration of ERP-CRM systems, enabling seamless lead flow, application tracking, admission conversion.
- Drove revenue planning and forecasting prior to admissions cycles, aligning enrollment targets with institutional financial goals.
- Played a key role in Admissions Policy formulation, working closely with academic leadership to ensure compliance, clarity, and student-centric processes.
- Oversaw performance marketing operations, including, Google Ads, Meta (Facebook & Instagram), OTT / digital platforms, Lead quality, CPL, and conversion optimization.
- Coordinated closely with digital marketing agencies and publishers, ensuring alignment with admission timelines, program priorities, and ROI benchmarks.
- Monitored campaign performance and optimized budgets to maximize enrollment yield and cost efficiency.
Executive Assistant - Admissions
Sharda University
Greater Noida, Uttar Pradesh
09.2008 - 06.2011
- Reported to the Director-Admissions and supported end-to-end admission operations, including student/parent counselling, enquiry resolution, documentation, and interview coordination.
- Managed MIS reporting, databases and telephonic enquiries, and issued official admission-related documents while handling basic financial processing.
Education
Master of Business Administration - undefined
Bachelor of Science - undefined
Languages
Hindi
English
Systems Tools Technology Exposure
- Extensive hands-on experience with CRM, ERP, and HRMS platforms, including: Meritto (CRM), ExtraEdge, ICloudems ERP, PeopleSoft, Web-Sim, Mastersoft erp.
- Collaborated with IT, marketing, and operations teams to customize dashboards, automate workflows, and improve reporting accuracy.
Personal Information
- Date of Birth: 1988-02-07
- Marital Status: Married
Disclaimer
I hereby declare that the above information is true and correct to the best of my knowledge.
Timeline
Deputy Director & Head - Admissions (Founding Member)
Galgotias University
06.2011 - Current
Executive Assistant - Admissions
Sharda University
09.2008 - 06.2011