Manjunath G Ichangi
Sr Manager Marketing
Hubli
Summary
Focused individual with a strong emphasis on developing proficiency in challenging settings, devoted to achieving objectives and nurturing teamwork while acquiring new competencies.
Overview
16
16
years of professional experience
1
1
Language
Work History
Senior Manager Marketing
Shree Renuka Sugars Limited
08.2024 - Current
- Achieved 15,000 MT in cash sales for Bhu Sanjivani Organic Manure within a brief period.
- Spearheaded initiatives for B2B organic manure sales, resulting in a 30% revenue increase.
- Expanded dealer network across Karnataka and Andhra Pradesh through strategic partner appointments.
- Planned and executed distribution strategies via private, corporate, and institutional channels.
- Managed P&L for Karnataka and Andhra Pradesh; focused on pricing structure and inventory control.
- Formed strategic partnerships to identify new market opportunities for organic manure products.
- Oversaw daily operations including order processing, collections, and customer service issues.
- Strengthened company image by collaborating with key stakeholders such as government bodies and cooperatives.
Regional Sales Manager
Paturu Agri Biotech Pvt Ltd
02.2023 - 07.2024
- Directed sales operations for field crops in Karnataka, achieving significant market penetration.
- Increased distribution reach through strategic channel partner appointments.
- Developed partnerships with government to streamline business processes.
- Led a team of 16 Territory Managers and 4 Area Sales Managers towards high performance.
- Handled business for Corn, Cotton, Sunflower, Paddy, Bajra, and Jowar successfully.
- Reported total turnover of 5 crore.
Regional Sales Manager
Ganga Kaveri seeds Private Ltd
03.2017 - 02.2023
- Led a team of 60 members, including 40 on-roll and 20 off-roll staff.
- Developed sales forecasts, plans, and budgets in collaboration with leadership.
- Drove revenue of 64.0 crore while consistently achieving sales targets.
- Applied technical expertise in crops, cropping patterns, and plant nutrition.
- Awarded Yearly Sales Incentives for four consecutive years.
- Managed sales operations across North and Central Karnataka.
- Analyzed customer credibility based on past performance to propose credit limits.
- Monitored daily credit exposure to mitigate financial risks.
Territory Sales Manager
Tata Chemicals Ltd
08.2015 - 03.2017
- Coordinated sales operations in Davangere, Shimoga, Chitradurga, Haveri, and part of Chikmagalur.
- Supervised a team of 4 sales executives to maximize effectiveness.
- Achieved top volume sales for PGR products within market.
- Increased retailer and dealer networks to enhance availability.
- Handled product categories such as pesticides, seeds, PGR, and water-soluble fertilizers.
Assistant Manager of Marketing
Zuari Agro-Chemicals Ltd
06.2010 - 06.2015
- Managed stock supply, liquidation, and payment collection for 95 dealers in Gulbarga, Bidar, and Yadagiri districts.
- Oversaw bulk and non-bulk fertilizers, pesticides, and micronutrients distribution.
- Achieved monthly sales targets for pesticides and water-soluble fertilizers.
- Enhanced credit limits for all customers to support sales growth.
- Maintained strong relationships with government agriculture departments and cooperative bodies.
- Directed field staff to optimize operational effectiveness and performance metrics.
- Conducted promotional activities in the field to amplify brand visibility.
- Facilitated communication between company and dealers to ensure smooth transactions.
Marketing officer
Sriram Bioseeds
09.2009 - 06.2010
- Covering Shahapur districts, handling of distributors, dealers and Agriculture dept. officials.
- Supply of stock, liquidation, and payment collection.
- Conducting mega farmer meetings, field visits, farmer testimonials etc.
- Directing and instructing the subordinates, maintaining major accounts, being liaison between company and customers
Education
MSc - Agril Economics
College of Agricultural Sciences
Dharwad01.2009
B.Sc. - Agriculture
College of Agricultural Sciences
Dharwad01.2007
Skills
Sales and marketing expertise
Interests
Agriculture Input Industry (Seed, Pesticide, and Fertilizer Industry), Reading books, sports, magazines and Journals of scientific interest, Interaction with others and learning by interaction
IT Knowledge
Microsoft Office, Photoshop Etc.,
Timeline
Senior Manager Marketing
Shree Renuka Sugars Limited
08.2024 - Current
Regional Sales Manager
Paturu Agri Biotech Pvt Ltd
02.2023 - 07.2024
Regional Sales Manager
Ganga Kaveri seeds Private Ltd
03.2017 - 02.2023
Territory Sales Manager
Tata Chemicals Ltd
08.2015 - 03.2017
Assistant Manager of Marketing
Zuari Agro-Chemicals Ltd
06.2010 - 06.2015
Marketing officer
Sriram Bioseeds
09.2009 - 06.2010
MSc - Agril Economics
College of Agricultural Sciences
B.Sc. - Agriculture
College of Agricultural Sciences