Manjunath Shekar

• Spearhead organizational growth initiatives and multi-market business expansion strategies, reporting directly to the CEO. Wear multiple strategic hats: business analyst, transformation lead, market developer, ensuring cohesive alignment of resources, investments, and capabilities to deliver targeted business outcomes.

Key Achievements and Projects:

• Organizational Transformation: Conducted end-to-end analysis of company structure and processes, identifying critical gaps, and implementing targeted improvement plans. Established Project Management and Product Management teams to enhance delivery and innovation capabilities.
• Digital Transformation: Led ERP process analysis and optimization, implemented HRMS, developed CRM lead-to-quote process, created customer portal, and directed India corporate website development.
• Market Development & Go-to-Market Leadership: Automotive EV – Built a €59M, 5-year market roadmap covering PV, buses, tractors, two-wheelers, and trucks. Data Centre & Enterprise – Designed a €46M market entry strategy, including business model creation, investment planning, and sales/marketing execution. Aerospace & Defence – Developed a €30M GTM plan with product development roadmaps.
• Channel Partner Strategy and Scope: Developed a comprehensive channel partner framework aligned with organizational requirements, and identified strategic partnerships to strengthen market presence.
• Incentive Program Development: Collaborated with third-party consultants to design and implement incentive schemes, creating strategic application scopes aimed at securing value-added incentives for organizational investments.
• Logistics & Distribution Strategy: Analyzed and developed a comprehensive logistics plan, onboarded a new 3PL vendor, and initiated an India-wide distribution model that is currently under study and execution to optimize supply chain efficiency.

• Drove revenue growth for RF microwave subsystems, connectors, and fiber optic solutions across aerospace and defense, telecom, rail, and medical sectors, building an opportunity funnel exceeding €20M through long-term strategic projects in targeted segments.
• Developed and executed business models for India’s 5G and railway markets, successfully securing RFQs worth €5M.
• Led channel/distributor management, contract negotiations, and technical bid preparation.

• Drove demand creation and design-in activities for RF components in the defense and space sectors, expanding the opportunity funnel from $2M to $9.5M.
• Grew the customer base from 11 to 400, and the product design pipeline from 29 to 900 in 15 months.
• Managed over 100 complex projects, overseeing technical risks, and commercial execution.

• Provided in-field technical support for defense and space applications across PAN India.
• Global Technology Collaboration: Partnered with multiple global brands across semiconductors, RF and microwave, digital and analog modules, electromechanical systems, and connectivity solutions, building a substantial opportunity funnel of 15-20 million euro for each brand to drive sustained growth.
• Conducted product presentations, demos, and competitive analysis to drive adoption.
• Organized industry events, including the India Air Show, Radar Symposium, and Space Expo.

• Built business development strategies and led contract negotiations with HAL & TCS.
• Managed lead generation to closure and coordinated with engineering teams for talent acquisition.