Manju Ramarao
Bangalore
Summary
Dynamic Marketing Manager with a proven track record at Redington Limited, driving a 30% revenue increase through innovative campaigns. Expert in CRM and data analysis, I excel in building strong client relationships while executing strategic marketing initiatives that enhance outreach effectiveness and profitability.
Overview
22
22
years of professional experience
1
1
Certificate
Work History
Marketing Manager
Redington Limited
Chennai
09.2018 - Current
- Revenue
- Enhanced revenue growth by implementing new promotional strategies, resulting in a 30% rise for fiscal year 2017-18.
- Achieved a 12% reduction in the marketing budget while keeping outreach effectiveness.
- Conducted effective marketing campaigns for PROJECT SMILE, Back to Business, SHUTTERSTAR, BEYOND PHOTO, and Diwali Campaign – Kyusion Ki Kitab.
- DRUPA Campaign
- Manages both Pre Drupa & Post DRUPA prospects interactions through Roadshows & helped the get over 250 new prospective buyers to visit HP Stall at DRUPA
- Created Personalized Kits for top 100 Prospects
- Over 500Cr worth of funnel generated in the campaign.
Regional Sales Manager
Redington Limited
Bangalore
08.2017 - 08.2018
- Targeted potential business customers across Offset and Digital Print Service sectors.
- Generated revenue of 50Cr in Kerala & Karnataka Region.
- Developed client-based solutions in partnership with advertising agencies and corporations.
- Managed accounts ensuring smooth monthly operational transactions.
- Generated comprehensive insights and regular reports on customer activity for senior management.
- Developed strategic GTM approaches to assist customer profit margins.
- Implemented effective territory management techniques across the region.
National Sales Coordinator
Redington Limited
Chennai
11.2015 - 07.2017
- Coordinated sales activities between departments to ensure customer satisfaction.
- Streamlined product demonstrations while enhancing cooperation with partners to drive sales growth.
Sr Executive Sourcing
Aviohelitronics Infosystems Pvt. Ltd
Bangalore
11.2014 - 09.2015
- Executive Sourcing & Supply Chain
- Involved in Project Estimation & Sourcing of Raw materials both Nation & International Suppliers
- Vendor Management
- Vendor Audits for sub-contracting works
Sr. Product Engineer
Abhaya Power Systems Pvt. Ltd
Bengaluru
09.2012 - 11.2014
- Informing and assisting customers regarding technical and specialized Equipment’s., demonstrate use upon request
- Ensuring product information, training, pricing and promotions are equitable
- Developing and implementing Turnkey project s for Process automation
- Establishing customer relationships and increase distributor sales.
Sales and Marketing Manager
Unotron
Bangalore
04.2009 - 08.2012
- Involved in Overall Business Activity of the Company like PRODUCTION, PURCHASE, SALES, SERVICE and Administration
- Involved in carrying out entire Production Process of Testing of all Sub-assemblies, supervising assembly of Unit, Quality Control and Performance Testing of Assembled Units
- Look after the entire marketing activity of Sending Quotation, Demonstration, and Delivery of Materials and also attend the service calls by the customer
Support Engineer
Cranes Software International Ltd
Bengaluru
01.2004 - 12.2009
- Handling various projects:
- Internal Projects developed by the Trainee
- Project Guidance for External Candidates
- Imparting training to Trainers within the organization for improving the training needs
- Developing required Practical testing equipment’s & test Jigs
- Implementing new technology and new Ideas in developing Projects which meets the Standard of Projects developed in the Industry
- Conducting Counseling for Trainees and train to achieve the goals within time.
Technical Assistant
UNOTRON
Bangalore
06.2003 - 10.2004
- Contributed to the production process through testing products, executing integrations, performing calibrations and maintaining quality standards.
- Handled service calls efficiently to ensure issue resolution.
- Handled administrative tasks related to sales, including sending quotations and scheduling demonstrations.
Education
Bachelor of Business Administration - BBA -
Manipal University
Jaipur06.2024
Diploma in Electronics & Telecommunications – DEC -
Siddaganga Polytechnic
Tumkur, Karnataka04.2004
Skills
- Customer relationship management (CRM)
- Marketing campaign management
- Marketing campaign development
- Go-to-market strategy development
- Database management
- Data analysis
Certification
- Marketing in a Digital world- University of Illinois through Coursera.
- SPIN Training certificate from HP.
- HP Advantage training certificate.
Accomplishments
- Boosted Sales Revenue, Increased annual sales revenue by 30% for fiscal year 2017-18 with New Promotions & driving More Engagement at Events.
- Optimized Marketing Budget, Reduced marketing budget by 12% while maintaining outreach effectiveness from 2022.
- Innovative Campaign Manager, Led successful marketing campaign PROJECT SMILE, Back to Business, SHUTTERSTAR, BEYOND PHOTO, Diwali Campaign – Kyusion Ki Kitab, resulting in increased Page Growth for customer.
- DRUPA Campaign, Manages both Pre Drupa & Post DRUPA prospects interactions through Roadshows & helped the get over 250 new prospective buyers to visit HP Stall at DRUPA. Created Personalized Kits for top 100 Prospects. Over 500Cr worth of funnel generated in the campaign.
Languages
English
First Language
Hindi
Proficient (C2)
C2
Kannada
Proficient (C2)
C2
Telegu
Advanced (C1)
C1
Tamil
Proficient (C2)
C2
Timeline
Marketing Manager
Redington Limited
09.2018 - Current
Regional Sales Manager
Redington Limited
08.2017 - 08.2018
National Sales Coordinator
Redington Limited
11.2015 - 07.2017
Sr Executive Sourcing
Aviohelitronics Infosystems Pvt. Ltd
11.2014 - 09.2015
Sr. Product Engineer
Abhaya Power Systems Pvt. Ltd
09.2012 - 11.2014
Sales and Marketing Manager
Unotron
04.2009 - 08.2012
Support Engineer
Cranes Software International Ltd
01.2004 - 12.2009
Technical Assistant
UNOTRON
06.2003 - 10.2004
Bachelor of Business Administration - BBA -
Manipal University
Diploma in Electronics & Telecommunications – DEC -
Siddaganga Polytechnic
Achievements And Honors
- Outstanding performance Award in Marketing - 2022
- Recognized and got certificate for special contribution from HP worldwide head Mr. Alon Bar- Shany.
- Major contribution from Redington to receive Best Marketing activities award from HP globally.
- Recognized as Creator of the show in major Printing events like Pamex, Photofair & Printpack.
- Awarded as “Best Rookie of the Year in HP Indigo Business 2016.” ]
It Credentials
- Well versed with: MS Word, MS Excel & MS Power Point
- Excell Analytics
- Hands-on Experience on Adobe Creative Tools – Illustrator & InDesign
- Well versed in HP Smart stream Designer Tool
- Fresh Sales CRM
Personal Information
Date of Birth: 05/02/82
Achievements And Honors
- Outstanding performance Award in Marketing - 2022
- Recognized and got certificate for special contribution from HP worldwide head Mr. Alon Bar- Shany.
- Major contribution from Redington to receive Best Marketing activities award from HP globally.
- Recognized as Creator of the show in major Printing events like Pamex, Photofair & Printpack.
- Awarded as “Best Rookie of the Year in HP Indigo Business 2016.” ]
It Credentials
- Well versed with: MS Word, MS Excel & MS Power Point
- Excell Analytics
- Hands-on Experience on Adobe Creative Tools – Illustrator & InDesign
- Well versed in HP Smart stream Designer Tool
- Fresh Sales CRM
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