MANOJ NARAYAN KUTTY
Dubai
Summary
Strategic leader with 21 years in FMCG packaging and commodity sectors across the Middle East. Achieved revenue targets through innovative sales and marketing strategies, focusing on business development and market analysis. Expertise in P&L management, operational improvements, and enhancing customer loyalty. Experienced in leading cross-functional teams and managing stakeholder relationships to drive business performance.
Overview
22
22
years of professional experience
Work History
Commercial Manager - UAE & Global
Nutripharm
10.2023 - Current
- Lead commercial strategy formulation and execution to increase sales volume and market penetration across GCC and international markets.
- Spearhead pricing, promotional activities, and trade term negotiations to enhance profitability.
- Fostered strategic relationships with distributors, healthcare providers, and retail partners, enhancing market share.
- Expanded export customer base to 13 countries via international trade shows; launched multiple products successfully across key markets; enhanced competitive positioning through market intelligence.
- Managed global export operations, ensuring compliance with regulatory frameworks and documentation protocols.
- Collaborated cross-functionally with Principals, supply chain, and regulatory teams, facilitating successful product launches and market entries.
- Life Pharmacy Group
Regional Sales Manager – Bahrain & Saudi Arabia (Eastern Province)
Falcon Pack
08.2018 - 09.2023
- Achieved consistent sales target overperformance through strong market insight and operational collaboration.
- Increased regional revenues and market penetration while strengthening customer retention through tailored solutions and optimized supply chain coordination.
- Directed regional sales strategies and channel development across retail, HORECA, and industrial segments.
- Built strategic client partnerships, delivering customized packaging solutions that addressed specific customer needs.
- Negotiated pricing and contracts to optimize margin and customer satisfaction.
Sales Manager – Chill & Frozen Food Products Division
Jawad Business Group
08.2015 - 06.2018
- Managed key accounts and coordinated promotional campaigns, boosting brand visibility and driving sales growth.
- Executed sales initiatives for retail and HORECA channels, enhancing market penetration for chilled and frozen foods.
- Delivered continuous market share growth; improved in-store brand presence; optimized inventory management reducing stock-outs.
- Collaborated with logistics and supply chain teams to secure product availability, ensuring high customer satisfaction.
Sales & Trade Marketing Manager – Food Division
Abdul Lateef Khalid Al Aujan Sons Group
01.2007 - 07.2015
- Oversaw sales and trade marketing for renowned FMCG brands, managing product launches and distributor channels to drive market presence.
- Successfully launched new product lines; enhanced brand visibility through targeted campaigns; increased sales effectiveness via distributor partnerships.
- Developed integrated trade marketing campaigns that enhanced brand equity and boosted sales performance.
- Built strategic alliances with retailers to secure prime shelf space and increase promotional support.
Assistant Sales Manager
Jawad Business Group
06.2005 - 12.2006
Sales Supervisor
United National Dairy
05.2004 - 05.2005
Education
MBA - Business Administration
SRM Easwari Engineering Collage, Anna University
India04.2004
Bachelor of Arts - Business Administration And Management
Sree Narayana Guru Collage, Bharathiar University
India05.2001
Skills
- P&L Management
- Commercial strategy
- Business Development
- Strategic Sales & Marketing
- Key Account Management
- Channel Management
- Category Management
- Leadership & Team Management
- Contract negotiation
- Partnership development
- Team leadership
- Modern Trade/General Trade
Languages
English
Proficient (C2)
C2
Malayalam
Native
Native
Hindi
Intermediate (B1)
B1
Tamil
Intermediate (B1)
B1
Timeline
Commercial Manager - UAE & Global
Nutripharm
10.2023 - Current
Regional Sales Manager – Bahrain & Saudi Arabia (Eastern Province)
Falcon Pack
08.2018 - 09.2023
Sales Manager – Chill & Frozen Food Products Division
Jawad Business Group
08.2015 - 06.2018
Sales & Trade Marketing Manager – Food Division
Abdul Lateef Khalid Al Aujan Sons Group
01.2007 - 07.2015
Assistant Sales Manager
Jawad Business Group
06.2005 - 12.2006
Sales Supervisor
United National Dairy
05.2004 - 05.2005
MBA - Business Administration
SRM Easwari Engineering Collage, Anna University
Bachelor of Arts - Business Administration And Management
Sree Narayana Guru Collage, Bharathiar University