Summary
Overview
Work History
Education
Skills
Accomplishments
Date of Birth
Timeline
Generic

Rajeev Bagga

Navi Mumbai

Summary

Dynamic Commercial Lead with a diverse experience of 31 years, leading the team of functions like Sales & Marketing and Sales Force Effectiveness (SFE) with stellar track record. Proven in crafting and implementing groundbreaking strategies that consistently propel revenue beyond expectations.

Overview

33
33
years of professional experience

Work History

Head Commercial- India (Global Health)

Novartis Healthcare
Mumbai
01.2020 - Current
  • Spearheaded sales strategies to elevate revenue and profitability for Arogya Parivaar NHPL - India by providing strategic guidance to sales operations and managing third-party field teams.
  • Achieved P&L and operational income targets by meticulously aligning product assortments with annual operating plans.
  • Formulated and executed marketing plans to secure market shares and optimize product placement, contributing to business growth.
  • Oversaw the coordination, training, and deployment of third-party field resources and personnel, ensuring operational excellence.
  • Led the development of pre-launch sales initiatives for new products, ensuring seamless execution and successful market integration.
  • Restructured sales and field force setups to adapt to evolving business needs, effectively allocating resources in alignment with national priorities.
  • Collaborated with HR, Finance, and Social Marketing heads alongside sales leaders to articulate strategies for enhancing sales force performance.
  • Implemented nationwide sales force training and development programs in coordination with local and regional markets, enhancing team capabilities.

Operations Head - Sri Lanka / Maldives

Sandoz Pvt. Ltd., a Novartis Division
Mumbai
07.2017 - 12.2019
  • Worked as Business Manager for Sri Lanka from July 2017 to December 2017.
  • Orchestrated comprehensive oversight of the country's Profit & Loss, aligning financial strategies with organizational objectives.
  • Ensured strict adherence to regulatory frameworks and country-specific laws, maintaining a compliant operational environment.
  • Strategically managed the product portfolio, overseeing registration and re-registration processes while aligning with long-term strategic objectives. Sustained a robust pipeline of products for future endeavors.
  • Provided accurate sales forecasts and adeptly managed shipments to guarantee consistent stock availability, optimizing supply chain efficiency.
  • Conducted in-depth market analysis to gather insights on industry trends and competitor activities, contributing to informed strategic decision-making.
  • Coordinated seamlessly with third-party operations to synchronize activities with overarching business goals and objectives, fostering alignment across all operational facets.

Sr. Manager Sales & Marketing Operations

Sandoz Pvt. Ltd., a Novartis Division
Mumbai
06.2016 - 06.2017

Directed All India sales forecasting, analytics, and CRM management to enhance productivity and optimize strategies.

· Collaborated closely with Marketing to craft, execute, and monitor high-impact campaigns, ensuring synchronized efforts.

· Played a key role in S&OP meetings, devising action plans for underperforming brands to stimulate growth.

· Analyzed brand health metrics, including prescription generation and doctor engagement, utilizing the AM doctor adoption matrix for insights.

· Drove the development and implementation of innovative processes, enhancing team operations' effectiveness.

· Identified territorial opportunities and proposed initiatives to elevate efficiency and generate substantial value.

· Formulated incentive programs and orchestrated target strategies.

Regional Sales Manager

Sandoz Pvt. Ltd., a Novartis Division
Bangalore / Lucknow
05.2012 - 05.2016
  • Worked as Deputy Regional Sales Manager, Bangalore from May 2012 to March 2013. Regional Sales Manager for Kerala and Karnataka from April 2013 to December 2013. RSM for UP and Uttarakhand from December 2013 to May 2016.
  • Exceeded sales revenue and market share targets, consistently surpassing planned objectives.
  • Managed operating expenses within allocated budgets, employing robust monitoring and reporting systems for effective control.
  • Nurtured key account relationships within the assigned territory, fostering strong partnerships for sustained growth.
  • Coordinated with the marketing team for the development of patient and customer-centric programs, enhancing overall service delivery.
  • Led and mentored a high-performing team of Product Specialists, overseeing their recruitment, training, and professional development while providing continuous coaching and feedback.

Area Manager

Sandoz Pvt. Ltd. a Novartis Division
Lucknow / Ambala
05.2006 - 04.2012
  • Directed, trained, and guided the sales team within an assigned territory, fostering a high-performance culture.
  • Monitored and evaluated sales team performance, consistently motivating members to exceed sales targets.
  • Established strong partnerships with healthcare professionals, amplifying product awareness and achieved sales plan.

Field Executive

Sandoz Pvt. Ltd., a Novartis Division
Hissar
04.2003 - 04.2006

Business Manager

Life Medicare & Biotech
Bikaner
06.2001 - 03.2003
  • Executed sales strategies for company medications, fostering client relationships for sustained business.

Professional Service Officer

Modi-Mundipharma
Bikaner
07.1994 - 06.2001

Medical Representative

Noel Pharmaceuticals
Bikaner
05.1991 - 06.1994

Education

Executive Master program in Business Administration & Excellence in Marketing Management -

IIBM Institute of Business Management, Delhi
01-2018

Bachelors in commerce -

Delhi University
01-1990

Skills

  • P&L Management
  • Business Planning & Strategy
  • Performance Management
  • Operational Efficiency
  • Organizational capability
  • Organizational Change Management

Accomplishments

  • Nominated as "Trainers" of Sandoz in January 2011 and successfully conducted three induction programs, for 58 newly engaged PSR's.
  • Chosen by Managing Director to represent India in the prestigious Asia Pacific-level "Sandoz Selling Skills Excellence" program in March 2011.

Date of Birth

18/09/1970

Timeline

Head Commercial- India (Global Health)

Novartis Healthcare
01.2020 - Current

Operations Head - Sri Lanka / Maldives

Sandoz Pvt. Ltd., a Novartis Division
07.2017 - 12.2019

Sr. Manager Sales & Marketing Operations

Sandoz Pvt. Ltd., a Novartis Division
06.2016 - 06.2017

Regional Sales Manager

Sandoz Pvt. Ltd., a Novartis Division
05.2012 - 05.2016

Area Manager

Sandoz Pvt. Ltd. a Novartis Division
05.2006 - 04.2012

Field Executive

Sandoz Pvt. Ltd., a Novartis Division
04.2003 - 04.2006

Business Manager

Life Medicare & Biotech
06.2001 - 03.2003

Professional Service Officer

Modi-Mundipharma
07.1994 - 06.2001

Medical Representative

Noel Pharmaceuticals
05.1991 - 06.1994

Executive Master program in Business Administration & Excellence in Marketing Management -

IIBM Institute of Business Management, Delhi

Bachelors in commerce -

Delhi University
Rajeev Bagga