Dynamic Commercial Lead with a diverse experience of 31 years, leading the team of functions like Sales & Marketing and Sales Force Effectiveness (SFE) with stellar track record. Proven in crafting and implementing groundbreaking strategies that consistently propel revenue beyond expectations.
Directed All India sales forecasting, analytics, and CRM management to enhance productivity and optimize strategies.
· Collaborated closely with Marketing to craft, execute, and monitor high-impact campaigns, ensuring synchronized efforts.
· Played a key role in S&OP meetings, devising action plans for underperforming brands to stimulate growth.
· Analyzed brand health metrics, including prescription generation and doctor engagement, utilizing the AM doctor adoption matrix for insights.
· Drove the development and implementation of innovative processes, enhancing team operations' effectiveness.
· Identified territorial opportunities and proposed initiatives to elevate efficiency and generate substantial value.
· Formulated incentive programs and orchestrated target strategies.
18/09/1970