Mansi Goyal
Delhi
Summary
Dynamic and results-oriented Market Research professional with over 2.5 years of experience in providing strategic insights to enterprise clients within the Consumer Tech and Durable sectors. Proficient in leveraging primary Retail Point of Sale data to deliver customized solutions that drive business growth. Demonstrated expertise in client relationship management, market intelligence, and strategic planning.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Executive – CUSTOMER SUCCESS
GfK NIQ
Gurgaon
12.2021 - Current
- Partner with market-leading clients in the Tech & Durable industry, delivering tailored market insights and uncovering business opportunities.
- Utilize data tools to analyze market trends and translate findings into actionable strategies aligned with client objectives.
- Acted as the primary point of contact, offering dedicated support and troubleshooting during client onboarding.
- Resolved complex issues by analyzing root causes and implementing effective solutions.
- Led initiatives to enhance GfK data quality standards, like adoption of BEE star rating within GfK systems, to comply with market norms.
- Collaborating with cross-functional teams, internally and externally, to ensure an enhanced client experience.
- Managed a team of 3 members, overseeing monthly data quality evaluations, which is a 5-step procedure of applying statistical measures to assess market size, brand trends, data outliers, and distribution anomalies.
- Contributed to business growth by identifying new revenue streams with existing clients.
Market Research Analyst Intern
Prasuk Organics
Gurgaon
05.2021 - 07.2021
- Generated marketing ideas and created content for social media handles
- Gathered, cleaned, and analyzed data using MS Excel and SPSS to understand factors influencing Consumer Attitudes towards Organic Food.
Education
MSc, Economics -
Shiv Nadar University
Greater Noida, UP07.2022
Bachelor of Arts, Economics -
Dyal Singh College, University of Delhi
07.2020
Skills
- Technical Skills: MS Excel, MS PowerPoint, Presentation & Public Speaking
- Soft Skills: Leadership, Time Management, Communication, Problem Solving, Critical Thinking, Adaptability, Collaboration, Creativity, Emotional Intelligence
- Industry Skills: Market and Competitor Analysis, Market Intelligence, Customer Insights, Business Strategy, Innovation Management
- Business Skills: Client Relationship Management, Strategic Planning, Consultancy, Data Analysis, Quality-focused, Detail-oriented
Certification
- Introduction to Data Analysis using Excel, Rice University, Coursera
- Excel Skills for Business, Macquarie University, Coursera
- IBM Data Analyst, IBM, Coursera
Accomplishments
- Recipient of 3 consecutive company awards for exceptional performance.
- Invited to GfK leader panel discussion for outstanding client feedback and strategic contributions.
- Received recognition from Global stakeholders for representing GfK India during annual MDA regional insights
- Effectively leveraged strong client relationship skills to secure multiple successful contract expansions.
- Received appreciation from multiple set of clients for delivering valuable insights
- Maintained an NPS score of 10 throughout
Timeline
Senior Executive – CUSTOMER SUCCESS
GfK NIQ
12.2021 - Current
Market Research Analyst Intern
Prasuk Organics
05.2021 - 07.2021
- Introduction to Data Analysis using Excel, Rice University, Coursera
- Excel Skills for Business, Macquarie University, Coursera
- IBM Data Analyst, IBM, Coursera
MSc, Economics -
Shiv Nadar University
Bachelor of Arts, Economics -
Dyal Singh College, University of Delhi
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