Manvi Sobti

• Pioneered 'Derm On-The-Go' Program: Conceptualized and launched an innovative program providing free dermatologist consultations and skincare education, reaching 100K students and generating substantial brand awareness (featured on L'Oréal Global platforms). Oversaw all aspects of the program, including advocacy, media, and PR.
• Spearheaded Marketing Campaigns: Led the development and execution of integrated marketing campaigns for new product launches, city expansions, and E-commerce events (e.g., Nykaaland), effectively managing creative, digital, and production agencies within budget.
• Enhanced Social Media Engagement: Developed and implemented a comprehensive annual social media strategy, including influencer collaborations ('Content Factory' shoots), resulting in a 30%+ increase in engagement rate.
• Drove Sales Initiatives: Partnered with sales and trade teams to execute impactful sampling and media campaigns, contributing to secondary sales growth.
• Championed Consumer Insights: Conducted consumer connects and outreach programs to refine marketing strategies and product development.
• Managed Marketing Budget: Optimized A&P budget allocation to maximize ROI
• Collaborated on Medical Marketing Initiatives to develop impactful communication materials and sampling strategies for medical inputs.

• Led brand management for a leading skincare brand in Professional category, managing all aspects of the brand and overseeing a ₹75 crore annual business across multiple channels.
• Managed GTM Strategy & Pricing: Developed and executed go-to-market strategies and pricing strategies to maximize market penetration and profitability.
• Oversaw Digital Ecosystem: Strengthened the brand’s digital presence by enhancing the website, social media content, and e-commerce brand stores.

Projects: Brand – Matrix

• Executed an advocacy campaign with 100 Influencers for the Wonder Color and SoColor brands.
• Worked with the Matrix Indonesia team to incorporate new shades and meshes for color innovation.
• Worked on making POSMs and shade cards' communication and design to align with the brand's vision, and successfully launched them in the market.

• Managed ₹500 Cr services business: Led brand management and revenue delivery for Asian Paints' services portfolio, generating ₹500 Cr in annual revenue.
• Launched New Service Offerings: Based on consumer research, we introduced a premium painting service variant and two new service categories, managing the entire process from concept to market launch.
• Drove lead generation via media campaigns and partnered with external platforms (e.g., Justdial, Sulekha) to expand reach
• Executed ATL and BTL campaigns: Collaborated with internal and external stakeholders to execute the marketing activities, including TV and print advertising, to drive brand awareness and sales.