MAYUKH BHATTACHARYA
Growth Specialist
New Delhi
Summary
An accomplished Business Development executive with a track record of driving multi-state distributed businesses to new heights of success. Expert in media sales, B2B development, and client retention management, with a strong focus on building strategic relationships to advance key business objectives. Proven leader with exceptional P&L management skills, offering excellent interpersonal and communication abilities to manage complex, matrixed organizations. Detail-oriented team player with outstanding organizational skills and a passion for delivering results. Skilled at managing multiple projects simultaneously and ensuring a high level of accuracy in all endeavors.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
1
1
Language
Work History
Vice President
Laqshya Media Ltd
New Delhi
06.2008 - Current
· Responsible for 2000M INR billing
· Cultivated and sustained relationships with clients, advertising partners, and market research firms.
· Analyzed customer feedback and market trends to inform product and brand messaging strategies.
· Developed and executed strategic brand plans for multiple product lines to increase market share and brand awareness.
· Oversaw P&L/budget allocation and resource utilization to maximize profitability.
· Incorporated product changes into marketing messages to enhance customer engagement and revenue.
· Planned, implemented, and tracked sales and marketing strategies to drive product promotion.
· Executed branding campaigns to educate target audiences on product features, benefits, and values.
· Managed and supervised creative projects to ensure quality, accuracy, and deadline management.
· Conducted research to identify new opportunities for product and brand development.
· Evaluated marketing and advertising campaigns to ensure brand consistency and engagement.
· Formulated B2B sales action plans that set clear objectives, goals, schedules, and assignments to achieve targeted opportunities.
· Led a team in augmenting revenue figures by supervising planning and implementing
GM - National Business Developer
- Led the 50M INR New Business Volume of the company with various blue-chip clients
- Responsible for monthly P&L review with ownership to ensure maximum profitability of establishments
- Acted as company’s exclusive representative for multinational agencies from South Korea and Japan
- Lead team in augmenting revenue figures
Regional Business Developer
AGM
- Developing ideas for brand promotion, formulating execution strategies, identifying & executing campaigns for brand visibility
- Achieved high profit percentage from new and existing brands
- Generated multi-crore billing & won various prestigious key accounts
Chief Manager - Business Developer
- Supervise Planning & implementing on communication
- Managing pre-allocated budgets for media campaigns Market share analysis, campaign planning & media buying
- Expanded new account base across Automobile, Retail, FMCG, E-commerce category
Education
MBA - Media & Advertising
International School of Business & Media
Pune 03.2005 - 01.2007
Bachelor of Engineering - Computer Science
Utkal University
Orissa 06.1999 - 04.2003
Skills
New Business Development
Accomplishments
- Adjudged & awarded for the best innovation of the year (FY 2017-18) executed by MD- LML, Mar’18
- Successfully managed various international launches, executed CII event in Sri Lanka and Daikin brand & Campaigns in Dubai
- Recognized as a brand change agent, persistent innovator and team motivator who has championed some of the most successful branding strategies and product launch campaigns
- Steered efforts elevating emerging brands into leading, lucrative brands by establishing brand architecture,building marketing platforms and creating supportive marketing teams
- Spearheaded the development and implementation of brand awareness campaigns at international platform,increasing business pie and ultimately increasing profit margins
Highlights & Contributions
Highlights & Contributions
- Winner of 40 Under 40 Awards 2020
- Gold for Asia’s Best CSR Practice AWARDS, Sentosa - SINGAPORE, Aug’18
- Gold for National Award For Marketing Excellence, Mumbai, INDIA, Jul’18
- Emerging Leadership Award for LML 2018, Mar’18
- Integrated Person of the Year Award for LML 2018, Mar’18
- Adjudged & awarded for the best innovation of the year (FY 2017-18) executed by MD- LML, Mar’18
- Successfully managed various international launches, executed CIE event in Sri Lanka and Daikin brand & Star Campaigns in Dubai
- Recognized as a brand change agent, persistent innovator and team motivator who has championed some of the most successful branding strategies and product launch campaigns
- Steered efforts elevating emerging brands into leading, lucrative brands by establishing brand architecture, building marketing platforms and creating supportive marketing teams
- Spearheaded the development and implementation of brand awareness campaigns at international platform, increasing business pie and ultimately increasing profit margins
Timeline
Vice President
Laqshya Media Ltd
06.2008 - Current
MBA - Media & Advertising
International School of Business & Media
03.2005 - 01.2007
Bachelor of Engineering - Computer Science
Utkal University
06.1999 - 04.2003
GM - National Business Developer
Regional Business Developer
AGM
Chief Manager - Business Developer
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