Md Abdul Aleem Farookhy

Takes care of entire revenue-generating and the daily execution of sales teams to meet ambitious growth targets in one of the world's most competitive property markets.

• Worked with Pan India & Middle East teams to make sure the result oriented penetration for International real estate sales and project management services orders.
• Implemented process improvements, resulting in increased efficiency across multiple departments.
• Led cross-functional teams to achieve business objectives and optimize performance metrics.
• Developed and executed training programs to mentor emerging leaders within the organization.
• Streamlined project management practices, reducing turnaround times on critical deliverables.

Core Strategic Responsibilities

• Sales Strategy Development: Designing and executing comprehensive sales plans for project launches (off-plan) and secondary market assets to meet revenue and absorption targets.
• Market Analysis & Positioning: Monitoring Dubai market trends, competitor activity, and shifting buyer preferences (e.g., interest from international vs. local investors) to refine pricing and positioning.
• Revenue & P&L Ownership: Accountability for the sales department's profit and loss, including managing budgets, discount structures, and ensuring costs align with company profitability goals.
• Executive Reporting: Preparing high-level forecasts, performance reports, and strategic narratives for investors.

Operational & Team Leadership

• Team Management: Leading, mentoring, and motivating a multi-layered sales force, including Sales Directors, Managers, and Premium Channel Partners.
• Performance Metrics (KPIs): Establishing and tracking sales quotas, conversion rates, and incentive programs to maintain a high-performance culture.
• Talent Development: Overseeing the recruitment and continuous training of sales staff to ensure they are well-versed in the latest property laws and negotiation techniques.
• CRM & Technology Oversight: Implementing and optimizing CRM systems to ensure "data hygiene" and high lead-to-deal conversion rates.

Relationship & Compliance Management

• Stakeholder Relations: Building long-term partnerships with High-Net-Worth Individuals (HNWIs), key brokers, corporate clients, and major developers.
• Cross-Functional Collaboration: Working with Marketing to align lead generation campaigns and with Project teams to understand product features and timelines.
• Regulatory Compliance: Ensuring all sales activities strictly adhere to RERA (Real Estate Regulatory Agency) regulations and UAE property laws.
• High-Value Deal Closing: Directly participating in the negotiation and closure of strategic or exceptionally large investment deals.

• Managed total sales team for driving new business with regular reviews which includes Product Mix, ATS, Persistency, R&R, Attrition Control for developing a team of high quality managers

• Will train whole team and make them learn about the company Products, Process, Digitalization and Market Updates. Also make them to perform mock calls with peers and superiors at regular intervals with every day morning hurdle
• Have a strong fundamental knowledge, well versed with statistics of all financial products
• It involves industry analysis, identification of the potential target market and need assessment of the prospects
• Company keep promoting the products with different campaigns at different point of times through marketing team with which we can get the business, apart from that as a sales person it is my responsibility to find out different sources from where we can get more productivity, like conducting campaigns Health Check-up, Taxation, Policy Anniversary and Customer Retention campaigns
• Maintaining different campaigns through digital marketing, like email campaigning, whats app campaigning, social media and corporate office’s
• Monitoring daily MIS on Activation, Productivity, ATS, MOM Growth, YOY Growth along with Persistency
• Taking reviews of all the managers every fortnight of the month to evaluate the gaps and appreciate people for their phenomenal work done

Achievements

• Got appreciation certificate on New Business and Persistency Management from Channel Head of the company
• Qualified for International Convention for Q2&Q3 Performance.

• Managed total South and East teams for Direct Marketing
• Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
• Analyzed market trends to identify opportunities for growth and competitive advantage.
• Developed and implemented strategies to increase sales and profitability.
• Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
• Always looking for new digital initiatives to improve the sales and customer service

Achievements

• Received best south head award for the new business and persistency
• Qualified for many R&R's on Quarterly Achievements initiatives

• Handled South and East Direct Marketing Teams
• Promoted from Associate Regional Manager to Regional Manager with over achievement of business numbers and other parameters
• Qualified for International and Domestic Conventions FY 19-20 & 20-21
• Won multiple awards on persistency and new business achievement from CEO & CDO of the Company

• Qualified for International and Domestic Conventions FY 17-18
• Took Best performer award from CDO of the company
• Got Best Senior Manager award on new business
• Promoted from Senior Manager to Deputy Vice President

• Received multiple awards on persistency and new business achievement from CEO & CDO of the Company

• Promoted from Senior Branch Manager to Territory Manager
• Received consistent awards for all quarters on New Business
• Qualified for 2 international conventions

• Promoted from Deputy Sales Manager to Relationship Manager
• Promoted from Assistant Sales Manager to Deputy Sales Manager
• Promoted from Financial Planning Manager to Assistant Sales Manager
• Received 23 best performer certificates on business achievement from Partner, South Head, National Head