MD AATIF
Greater Noida
Summary
Strategic Digital Marketing and E-commerce Growth Specialist with 5 years of experience in Shopify management, WordPress management, and marketplace operations. Expertise in optimizing performance on Amazon, Flipkart, and D2C websites, enhancing revenue through effective campaign management. Skilled in project ownership, client engagement, and automating workflows for seamless e-commerce execution.
Overview
6
6
years of professional experience
Work History
Digital Marketing & E-commerce Executive
eSearch Logix Technologies Pvt. Ltd.
Noida
06.2023 - 02.2026
- Managed end-to-end e-commerce operations across Amazon, Flipkart, Shopify, and brand-owned websites.
- Managed Shopify store operations, overseeing product listing, bulk uploads, catalog structuring, pricing updates, variant management, and collection setup to enhance user experience and drive sales.
- Executed Google Search Ads campaigns to increase revenue through targeted ad placements and audience engagement.
- Reduced ACOS and improved ROAS through continuous campaign optimization.
- Optimized product titles, descriptions, tags, and SEO metadata to improve visibility and conversions.
- Developed and implemented SEO strategies, focusing on on-page optimization, keyword research, content structuring, and backlink building to improve organic search visibility.
- Managed WordPress websites including product updates, landing page improvements, and CRO enhancements.
E-commerce Executive
Avenir Labs (TheYaYaCafe)
01.2022 - 01.2023
- Managed product cataloging and tracked performance across marketplaces and brand website to enhance visibility and sales.
- Handled website product uploads, optimized descriptions, updated pricing, and coordinated inventory to ensure timely availability.
- Ensured consistent branding and accurate listings across all platforms.
- Conducted keyword research and ASIN analysis for campaign optimization.
- Managed SKU-level data and stock forecasting.
- Reduced ACOS and improved sales performance through structured optimization.
- Generated analytical performance reports to inform strategic business decisions and identify growth opportunities.
Digital Marketing Executive
Gharpeshiksha.com
01.2020 - 01.2021
- Executed SEO, SEM, and social media campaigns to enhance online visibility and brand awareness.
- Managed paid campaigns with detailed performance reporting to optimize ad spend and improve campaign effectiveness.
- Improved organic rankings through keyword research and on-page optimization.
- Increased engagement through structured content marketing strategies.
Education
Bachelor of Arts -
Jananayak Chandrashekhar University
Ballia05.2028
Digital Marketing Certification -
Delhi Technology Institute (DTI)
Delhi01.2019
Skills
- E-commerce Operations
- Shopify Store Management
- WordPress Website Management
- Performance Marketing
- SEO
- On-page SEO
- Keyword Research
- Content SEO
- Backlinks
- ACOS Reduction
- ROAS Optimization
- Product Listing
- Catalog Management
- Inventory Management
- Data Analysis
- Product Lifecycle Handling
Personal Information
- Date of Birth: 07/01/95
- Gender: Male
- Marital Status: Unmarried
Languages
English
Upper Intermediate (B2)
B2
Hindi
Advanced (C1)
C1
Timeline
Digital Marketing & E-commerce Executive
eSearch Logix Technologies Pvt. Ltd.
06.2023 - 02.2026
E-commerce Executive
Avenir Labs (TheYaYaCafe)
01.2022 - 01.2023
Digital Marketing Executive
Gharpeshiksha.com
01.2020 - 01.2021
Bachelor of Arts -
Jananayak Chandrashekhar University
Digital Marketing Certification -
Delhi Technology Institute (DTI)