Md. Saquib Alam Ashrafi
Digital Marketing
Bengaluru
Summary
Digital Marketing Analyst with hands-on experience managing and optimizing multi-platform paid media campaigns across Meta, Google Ads, LinkedIn, Snapchat, TikTok, and Reddit. Proven ability to execute full-funnel strategies including Awareness, Traffic, Lead Generation, Conversion, and Sales campaigns. Experienced in driving performance for education/university clients and tech-based SaaS products through data-driven targeting, creative testing, and continuous optimization. Strong in analytics, PPC, and performance marketing with a focus on delivering measurable growth and ROI.
Overview
2
2
years of professional experience
3
3
Languages
Work History
Digital Marketing Analyst
Responsive Media Tech Services
04.2024 - Current
- Analyzed website and campaign performance data (traffic, user behavior, conversions, and goals) to identify optimization opportunities across education and SaaS tech campaigns.
- Managed and optimized paid media campaigns across Meta Ads, Google Ads, LinkedIn Ads, Snapchat, TikTok, and Reddit for both lead generation and product-based growth.
- Executed full-funnel campaigns including Brand Awareness, Traffic, Lead Generation, Conversion, and Sales for universities and tech-based SaaS products.
- Planned and ran performance-driven campaigns for education and SaaS clients, generating high-quality leads and trial sign-ups.
- Built and optimized campaign structures, audiences, ad creatives, and landing page strategies to improve ROAS, CPA, and lead quality.
- Monitored daily performance, budgets, and KPIs such as CTR, CPC, CPA, ROAS, Conversion Rate, and Cost per Lead.
- Conducted A/B testing on creatives, audiences, and placements to scale high-performing campaigns.
- Implemented tracking using Meta Pixel, Google Tag Manager, GA4, and conversion events across platforms.
- Created performance dashboards and reports with clear, actionable insights for stakeholders.
- Stayed updated with digital advertising trends, platform changes, and performance marketing best practices.
Education
Certificate - Digital Marketing
UpGrad
04.2001 -
Bachelor of Commerce - Human Resources Management
Reva University
Bengaluru, India 04.2001 -
Skills
PPC & Paid Social
Performance Marketing
Campaign Strategy & Optimization
Full-Funnel Advertising
Audience Targeting & Retargeting
A/B Testing & Creative Optimization
Budget & Bid Management
Conversion Tracking & Analytics
Growth & Data Analysis
Tools
- Google Analytics (GA4)
- Google Tag Manager
- Meta Pixel
- Looker Studio
- Asana
- Tinman
- Excel / Google Sheets
Timeline
Digital Marketing Analyst
Responsive Media Tech Services
04.2024 - Current
Certificate - Digital Marketing
UpGrad
04.2001 -
Bachelor of Commerce - Human Resources Management
Reva University
04.2001 -