Meenakshi Singh
Faridabad
Summary
Strategically focused Email Marketing Specialist with expertise in developing, managing, and executing targeted automation campaigns to drive engagement and conversions. A committed job seeker skilled in working under pressure and adapting new situations and challenges to best enhance the organizational brand.
Overview
11
11
years of professional experience
1
1
Certification
Work History
EMAIL MARKETING MANAGER
OPKE SERVICES PVT. LTD
12.2019 - 11.2023
- Demonstrated seasoned leadership by leading, mentoring, motivating, and closely monitoring teams, ensuring sustained operational efficiency, impeccable process quality, and the attainment of ambitious targets
- Develop and executed email marketing campaigns that boosted revenue by 50% in 2022 & in Q1 2023.
- Assisted in the development of email marketing campaigns that increased client interaction
- Generated a 25% increase in customer engagement through implementation of strategic marketing campaigns
- Executed a new email segmentation strategy, leading to a 15-20% increase in click through rates
- Managed and improved email deliverability and reputation which increased email open rates by 20%
- Orchestrated the comprehensive management of the email production process, planning, encompassing campaign scheduling, segmentation and sophisticated pre- and post-deployment analysis in collaboration with specialized analysts
- Managed a spectrum of diverse promotional activities, including CPL, CPC, CPA, CPS, and CPM campaigns
- Manage the design, build and execution of marketing campaigns and components in Salesforce Exact Target & Campaigner.
- Work closely with operations team to define and implement new functionality while adhering to marketing best practices.
- Assess marketing campaign performance using Tableau and provide recommendations to the marketing team.
ASSISTANT MARKETING MANAGER
ELI RESEARCH INDIA PVT. LTD.
12.2012 - 11.2019
- Led and motivated cross-functional teams to achieve high-performance standards in executing email and digital campaigns
- Strategically planned and optimized email marketing initiatives, enhancing overall performance through rigorous A/B testing methodologies
- Analyzed site metrics with a focus on improving list building and enhancing lead quality through strategic initiatives
- Enhanced email marketing processes by incorporating industry best practices, resulting in increased efficiency and effectiveness
- Directed the development of email campaign specifications, content, and creative elements to align with organizational objectives.
Education
MCA -
DAV College, Faridabad
01.2011
BCA -
Faridabad Institute of Technology & Management, Faridabad
01.2008
Skills
- Email Marketing Tools: Mailchimp, Zoho, Campaigner, Active Campaign, EmailIQ,
- Analytics & Data Visualization: Google Analytics(GA4), Tableau, Microsoft Excel (Advanced)
- Marketing Automation: HubSpot, Mailchimp, Salesforce Marketing Cloud( Exact Target)
- Other: Lead Nurturing, A/B Testing, Personalization strategies, Subject Line Creation, Deliverability Optimization
- Segmentation Techniques, HTML & CSS Knowledge, GDPR Compliance,
Certification
- HubSpot E-Mail Marketing Certified
- HubSpot Marketing Automation
- Email Marketing: Drip Campaigns
- Google Analytics (GA4) Essential Training
- Salesforce Exact Target
- Marketing Tool: Automation
Industry Monitoring And Integration
Led the charge in continuously monitoring industry trends and best practices, integrating innovative approaches and emerging technologies into the fabric of past email marketing campaigns.
Personal Information
Date of Birth: 03/11/1988
Languages
- English
- Hindi
Timeline
EMAIL MARKETING MANAGER
OPKE SERVICES PVT. LTD
12.2019 - 11.2023
ASSISTANT MARKETING MANAGER
ELI RESEARCH INDIA PVT. LTD.
12.2012 - 11.2019
MCA -
DAV College, Faridabad
BCA -
Faridabad Institute of Technology & Management, Faridabad
Similar Profiles
Randhir Kumar PrasadRandhir Kumar Prasad
Stacker at Engineering and Allied Services Pvt. Ltd, Lift & Shift India Pvt. Ltd, Roadwings International Pvt. Ltd, Western Carriers India Pvt. Ltd, Tractor India Pvt. Ltd, Transworld Terminal Pvt. LtdStacker at Engineering and Allied Services Pvt. Ltd, Lift & Shift India Pvt. Ltd, Roadwings International Pvt. Ltd, Western Carriers India Pvt. Ltd, Tractor India Pvt. Ltd, Transworld Terminal Pvt. Ltd
SNEHA SSNEHA S
HR Recruiting Associate at Accenture Services Pvt Ltd- On rolls of V5 Global Services Pvt Ltd. 04th Sep 2023 to till dateHR Recruiting Associate at Accenture Services Pvt Ltd- On rolls of V5 Global Services Pvt Ltd. 04th Sep 2023 to till date
Varun YadavVarun Yadav
Consultant-Research, Assessment & Studies at Randstad India Pvt. Ltd. (M/s-KPMG Advisory Services Pvt. Ltd.)Consultant-Research, Assessment & Studies at Randstad India Pvt. Ltd. (M/s-KPMG Advisory Services Pvt. Ltd.)
HARSH BHARDWAJHARSH BHARDWAJ
Relationship Manager at Vipul Motors Pvt. Ltd.Relationship Manager at Vipul Motors Pvt. Ltd.
Pratyaksh SharmaPratyaksh Sharma
Marketing Lead at OLXMarketing Lead at OLX