MEENAL TAPKIR
Franchise India Ltd.
1
Certification
12
years of professional experience
Strategic Marketing professional with 10+ years of experience driving business growth through integrated marketing, brand strategy, market expansion, product launches, and commercial development across FMCG, Consulting, Digital Platforms, and B2B services. Demonstrated success in developing marketing strategies, identifying growth opportunities, strengthening brand positioning, executing integrated marketing campaigns, supporting sales teams, generating demand, and building strategic partnerships. Experienced in collaborating with leadership teams, agencies, founders, and cross-functional stakeholders to deliver measurable business outcomes. Strong expertise in market intelligence, competitor analysis, go-to-market planning, customer engagement, marketing communications, and campaign performance optimization.
Work History
Senior Manager – Consulting & Brand Servicing
3 Months- Spearheaded market expansion strategies, enabling clients to achieve sustainable business growth and long-term commercial objectives.
- Partnered with founders, CXOs, and executive leadership to define growth strategies, strengthen brand positioning, and unlock new revenue opportunities.
- Conducted market research, competitive intelligence, feasibility studies, and commercial assessments to identify high-potential markets and drive informed business decisions.
- Developed business expansion roadmaps, franchise growth strategies, investor presentations, and sales enablement assets to accelerate market penetration.
- Drove lead generation and business development through strategic consulting, investor engagement, industry networking, and relationship management.
- Built and nurtured strategic partnerships with investors, industry associations, and ecosystem partners to expand market reach and strengthen business opportunities.
- Represented client brands at franchise expos, industry forums, and business events, enhancing brand visibility and generating qualified business leads.
- Collaborated with cross-functional consulting, sales, and marketing teams to execute growth strategies and deliver measurable commercial outcomes.
Category Manager
5 Years 8 Months- Managed a 42L+ category portfolio focused on business growth and merchant success.
- Planned and executed marketing initiatives to increase merchant engagement and category performance.
- Collaborated with Product, Sales, Marketing, and Operations teams to launch new business solutions.
- Used market insights, customer feedback, and competitor intelligence to improve marketing effectiveness.
- Supported go-to-market initiatives for Hyperpure, Zomato Kitchens, Zomato Pro, and Contactless Dining.
- Developed promotional campaigns that generated qualified business opportunities and increased customer engagement.
- Conducted pricing reviews, campaign analysis, and performance reporting to support commercial decision-making.
- Built long-term relationships with merchant partners while driving revenue growth.
- Supported large-scale customer engagement events including Zomaland.
Senior Marketing Manager
1 Year 11 Months- Developed and executed integrated marketing campaigns across ATL, BTL, retail, and digital channels.
- Created marketing strategies aligned with client business objectives and brand positioning.
- Managed product launch campaigns, retail branding initiatives, and customer engagement programs.
- Conducted market research, competitor analysis, and campaign performance measurement.
- Developed marketing presentations, campaign reports, and client communication materials.
- Coordinated with creative agencies, production partners, and external vendors.
- Managed project execution across multiple cross-functional teams.
- Supported business development through strategic client servicing and account growth.
Marketing Executive
3 Years 7 Months- Supported integrated marketing campaigns across television, print, radio, and activation platforms.
- Assisted in product launches, media planning, promotional campaigns, and retail marketing.
- Developed client presentations, market analysis, and campaign reports.
- Coordinated campaign execution across agencies, clients, and vendors.
- Supported marketing communication and business growth initiatives.
Education
MBA - Marketing
Bachelor of Commerce - Foreign Trade
Skills
Strategic Marketing
B2B Marketing
Brand Strategy & Positioning
Market Expansion
Go-to-Market Strategy
Product Marketing
Market Intelligence
Competitor Analysis
Event & Exhibition Marketing
Product Launches
Business Development
Stakeholder Management
Cross-functional Leadership
Vendor & Agency Management
Marketing Analytics
Certification
- Business Analytics with Excel – Advanced
- Digital Marketing
- Data Visualization in Microsoft PowerPoint
Timeline
Senior Manager – Consulting & Brand Servicing
Franchise India Ltd.
05.2026 - CurrentRead More
Category Manager
Eternal Ltd. (Zomato)
03.2020 - 11.2025Read More
Senior Marketing Manager
Colorkettle Brand Solutions
04.2018 - 03.2020Read More
Marketing Executive
Samsika Marketing Consultants Pvt. Ltd.
08.2014 - 03.2018Read More
DAVV University
MBA from Marketing
Read More
DAVV University
Bachelor of Commerce from Foreign Trade
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