Meerana Hafiz
Business & Brand Operations professional
Bengaluru,KA
Summary
Business and Brand Operations professional with hands-on experience working with B2C small businesses across F&B, automotive workshop services, and interior design sectors. Proven track record in vendor coordination, brand growth initiatives, customer engagement, campaign execution, and performance tracking.
Managed comprehensive brand activities, enhancing customer experience, vendor interaction, and operational efficiency through targeted community campaigns and social media engagement.
Overview
7
7
years of professional experience
5
5
Certifications
Work History
Marketing & Brand Operations Executive
MFH Atelier & Botanical Bliss
Belgaum
01.2024 - 11.2025
- Supported client acquisition and lead nurturing for interior design and home furnishing services.
- Managed Instagram and Facebook business pages, resulting in a ~60% increase in organic inbound leads.
- Assisted in proposal preparation, pricing discussions, and onboarding coordination.
- Coordinated with vendors and suppliers for materials, pricing, and seasonal offerings.
- Analyzed customer preferences and inquiries to improve service offerings and conversion rates.
- Supported end-to-end customer journey from inquiry to project handover coordination.
Brand & Community Marketing Executive
EFH Motorcycles & Motorcars
Belgaum
03.2022 - 11.2024
- Managed brand presence on Instagram and Facebook for premium motorcycle workshop.
- Planned content reflecting current social media trends to promote services and expertise.
- Coordinated community ride events and customer meets to increase walk-ins and engagement.
- Collaborated with workshop operations to align promotions with service capacity.
- Facilitated vendor interactions for event planning, branding materials, and service partnerships.
- Enhanced brand visibility and customer trust within local superbike community.
Marketing & Business Operations Executive
Northwest Café
Belgaum
03.2019 - 02.2022
- Supported brand launch and growth for a quick-service café in a competitive local market.
- Planned and executed hyperlocal marketing campaigns, seasonal promotions, and community engagement initiatives.
- Coordinated with vendors and suppliers for marketing material, procurement, and daily operational needs.
- Assisted in budgeting, daily reporting, and tracking customer footfall trends.
- Contributed to approximately 2.5x growth in footfall within the first 8 months through targeted campaigns.
- Supported customer loyalty initiatives to improve repeat visits and brand recall.
Education
MBA - Marketing Management
KLS Institute of Management Education & Research
Belgaum04-2016
BBA - Marketing
Gogte College of Business Administration
Belgaum05-2014
Higher Secondary Education -
St. Joseph’s Convent High School
Belgaum05-2008
Skills
- Brand and account management
- Vendor and partner coordination
- Campaign planning and execution
- Customer engagement and retention
- B2C growth support
- Social media marketing
- Community and event marketing
- Lead generation and follow-up
- Performance tracking and reporting
- Microsoft Office applications
- Graphic design tools
- Basic CRM knowledge
Certification
Digital Marketing HubSpot Academy Issued Aug 2025 Expires Sep 2026 Credential ID
75017e7928b14679b269d4821bd3e79c
75017e7928b14679b269d4821bd3e79c
Accomplishments
Runner-up – Quiz in Solitairé 2014 (In-house Management Fest)
Affiliations
Retail Brand Awareness Project – Raymond Shop (Shah & Sons)
Studied retail sales and marketing strategies to improve local brand awareness.
• Analyzed pricing, customer preferences, and competitive positioning.
• Identified gaps in adapting to new fashion trends and affordability.
Studied retail sales and marketing strategies to improve local brand awareness.
• Analyzed pricing, customer preferences, and competitive positioning.
• Identified gaps in adapting to new fashion trends and affordability.
Timeline
Marketing & Brand Operations Executive
MFH Atelier & Botanical Bliss
01.2024 - 11.2025
Brand & Community Marketing Executive
EFH Motorcycles & Motorcars
03.2022 - 11.2024
Marketing & Business Operations Executive
Northwest Café
03.2019 - 02.2022
MBA - Marketing Management
KLS Institute of Management Education & Research
BBA - Marketing
Gogte College of Business Administration
Higher Secondary Education -
St. Joseph’s Convent High School