Summary
Overview
Work History
Education
Skills
Projects
Timeline
Generic

MEGGHANA GOPI

Bangalore

Summary

Results-driven Digital Marketing Strategist at Grow Soccial with expertise in data analysis and content marketing. Proven track record in executing impactful campaigns that enhance brand visibility and drive lead generation. Adept at collaborating with cross-functional teams, leveraging strong teamwork skills to optimize marketing strategies and achieve business objectives.

Overview

9
9
years of professional experience

Work History

Digital Marketing Strategist

Grow Soccial
Bengaluru
06.2024 - Current
  • Create and implement data-driven digital marketing campaigns to build brand recognition, generate leads, and engage customers.
  • Perform market research, competitor analysis, and audience segmentation to maximize targeting and messaging.
  • Work with cross-functional teams such as content creators, designers, and developers to ensure aligned marketing efforts.
  • Develop content strategies for blogs, websites, email campaigns, and social media to capture and nurture leads through the sales funnel.
  • Design and implement digital plans for online selling, such as product listing advertisements, influencer campaigns, and affiliate programs.
  • Distribute and monitor digital budgets for marketing to maintain cost-effectiveness and best revenue generation.

Customer Service Team Lead-Debt Collection

Probe Group
Melbourne
05.2020 - 05.2024
  • Assisting customers in arranging payment arrangements
  • Providing support to customers related to their enquiry and explain financial options
  • Educating customers on their rights during the conversation
  • Providing accurate and timely responses for inquiries coming through
  • Identifying and handling escalated priority issues
  • Documenting all information on customer interaction according to standard operating procedures
  • Conducted regular performance assessments, provided coaching, and offered constructive feedback to team members to improve service quality
  • Maintaining knowledge of functional areas and company policies and procedures
  • Providing feedback to management concerning possible problems or areas of improvement
  • Managed and supervised a team of customer service representatives handling inbound and outbound calls

HR Assistant

SRS travels
Bengaluru
04.2017 - 06.2018
  • Oversaw all facets of staff and client training objectives to install knowledge of federal, state and local regulations and requirements
  • Liaised with HR management to devise and update policies based on changing industry and social trends
  • Partnered with senior leadership to establish and develop corporate and HR policies and procedures
  • Managed 2000 employees across compensation, benefits, wellness and safety, HRIS, payroll and information and data departments to ensure optimal productivity
  • Worked with Staffing coordinator on hiring practices, salary ranges, and position request forms
  • Performed various administrative functions, including filing paperwork, delivering mail, sorting mail and bookkeeping
  • Provided administration support like generation of employment contracts, onboarding, and inductions

Sales and Marketing Assistant

EY
Bengaluru
03.2016 - 03.2017
  • Assisted in calling customers regarding questions and orders
  • Acquired new customers and engaged in inbound and outbound customer service calls
  • Developed marketing campaigns and strategies for clients
  • Created documentation for project managers, customers, and marketing staff
  • Managed full-cycle marketing and advertising strategies, including cost estimation and resource allocation
  • Collaborated with product development departments to create marketing materials for sales presentations
  • Identified marketing channels and target customers for campaigns

Education

Masters - Human Resource Management

RMIT
Melbourne
02.2021

BBA - Finance and international business

Christ University
Bengaluru
05.2018

Skills

  • Auditing Payrolls
  • Data Analysis & KPIs Tracking
  • Microsoft Suite
  • Content Marketing
  • Affiliate & Influencer Marketing
  • Marketing Automation & CRM
  • HRIS and ADP Systems
  • Performance Management
  • Teamwork and collaboration

Projects

  • The Covid Quarantine Campaign for the Australian Government
  • Employee Retention and turnover strategies
  • HRM and Employee voice

Timeline

Digital Marketing Strategist

Grow Soccial
06.2024 - Current

Customer Service Team Lead-Debt Collection

Probe Group
05.2020 - 05.2024

HR Assistant

SRS travels
04.2017 - 06.2018

Sales and Marketing Assistant

EY
03.2016 - 03.2017

Masters - Human Resource Management

RMIT

BBA - Finance and international business

Christ University

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MEGGHANA GOPI