MEGHNA RANA
Visakhapatnam
Summary
MBA candidate at IIM Visakhapatnam with experience in B2B sales and social media marketing, skilled in communication, client handling, and driving revenue growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Social Media Intern
Go Grin Natural Foods
03.2024 - 04.2024
- Expanded Gogrin Kombucha’s Instagram and Facebook presence through engaging content creation and campaign optimization to improve reach and brand awareness.
- Increased audience engagement using interactive campaigns, brand storytelling, and analytics-driven improvements to content strategy.
- Collaborated with the marketing team to align social media initiatives with brand goals, strengthening visibility in the health and wellness segment.
Sales Executive
sunfox technologies private limited
05.2023 - 07.2023
- Drove B2B sales of ECG devices through targeted outreach and impactful demonstrations.
- Built and nurtured long-term client relationships, consistently exceeding sales targets.
- Closed sales of five ECG machines valued at ₹7,000 each, directly enhancing revenue growth.
- Established strong market presence and enhanced customer loyalty in medical device sector.
Insurance Intern
Future Generali India Insurance Co. Ltd.
06.2019 - 07.2019
- Executed distribution projects with broker mapping, buyer analysis, and channel evaluation to identify new business opportunities
- Managed client relationships and used data-driven strategies to optimize motor vs. non-motor product mix, driving growth
Education
M.B.A. -
Indian Institute of Management
Visakhapatnam01.2027
Bachelor of Commerce - commerce
Swami Rama Himalayan University
01.2020
CBSE - 12th -
DSB INTERNATIONAL PUBLIC SCHOOL
Rishikesh01.2017
CBSE - 10th - MATHS SCIENCE ENGLISH HINDI SOCIAL SCIENCE
DSB INTERNATIONAL PUBLIC SCHOOL
Rishikesh01.2015
Skills
- Sales: B2B Sales, Lead Generation and Client Relationship Management
- Marketing: Social Media Strategy, Content Creation and Campaign Optimization
- Tools: MS Excel, PowerPoint and Canva
Certification
• Digital Strategy Course, Completed a 1.5 hour course on digital strategy covering customer journey mapping, KPIs, media channels (owned, paid, earned), content creation, email marketing, and campaign optimization, enhancing skills in strategic digital marketing execution
• Marketing Foundations Consumer Behaviour Certification, Gained insights into consumer psychology, buying patterns, and decision making processes, while strengthening skills in analyzing market trends and consumer driven strategies
• Strategic Content Marketing Certification, Developed skills to design impactful content strategies, boost customer engagement, and build long-term brand loyalty through storytelling and audience centric marketing.
• Marketing Foundations Certification, Built strong knowledge of core marketing principles, market research, branding, and consumer strategies, while enhancing analytical and communication skills for effective business decision making
• AI in Content Strategies, Mastered the application of AI in developing comprehensive content strategies, from initial creative ideation and design to effective implementation for impactful results that drive user engagement and achieve key business objectives in the AI age
• Marketing Foundations Consumer Behaviour Certification, Gained insights into consumer psychology, buying patterns, and decision making processes, while strengthening skills in analyzing market trends and consumer driven strategies
• Strategic Content Marketing Certification, Developed skills to design impactful content strategies, boost customer engagement, and build long-term brand loyalty through storytelling and audience centric marketing.
• Marketing Foundations Certification, Built strong knowledge of core marketing principles, market research, branding, and consumer strategies, while enhancing analytical and communication skills for effective business decision making
• AI in Content Strategies, Mastered the application of AI in developing comprehensive content strategies, from initial creative ideation and design to effective implementation for impactful results that drive user engagement and achieve key business objectives in the AI age
Extracurricular Activities
- Volunteered with AKS Hope TI (FSW) Project, supported planning, coordination, and execution of community outreach and welfare initiatives, ensured smooth operations, stakeholder engagement, and impactful delivery to drive social awareness and support
- Ran an Instagram thrift store and generated ₹80,000+ revenue, managing marketing, sales conversion, inventory, and fulfillment
Accomplishments
Won Gold in Frisbee & Tug of War at Dhyanchand Trophy, IIM Vizag, showcasing teamwork, leadership & competitive spirit
Live Academic Project
- Epic Junior Partner, 08/25, 08/25, selected as 1 of 6 junior partners at IIMV FIELD's EPIC Committee (350+ peers) to work on impactful live startup projects
- Evaluated 12 early-stage startups under EPIC using the Berkus Method; developed weighted scorecards assessing business viability, prototype readiness, team strength, partnerships, and market traction to support informed startup funding decisions
Timeline
Social Media Intern
Go Grin Natural Foods
03.2024 - 04.2024
Sales Executive
sunfox technologies private limited
05.2023 - 07.2023
Insurance Intern
Future Generali India Insurance Co. Ltd.
06.2019 - 07.2019
M.B.A. -
Indian Institute of Management
Bachelor of Commerce - commerce
Swami Rama Himalayan University
CBSE - 12th -
DSB INTERNATIONAL PUBLIC SCHOOL
CBSE - 10th - MATHS SCIENCE ENGLISH HINDI SOCIAL SCIENCE
DSB INTERNATIONAL PUBLIC SCHOOL