Meghna Shetty
Kandivali
Summary
Passionate and results-driven Senior Search Analyst with a proven track record in optimizing USA search campaigns and analyzing data for enhanced performance and ROI. I excel in examining campaign metrics, identifying trends, and delivering actionable insights. My expertise lies in evaluating performance metrics, leading a team, and fostering collaboration with international counterparts. I am seeking opportunities to leverage my expertise in a challenging environment.
Overview
5
5
years of professional experience
6
6
Certifications
Work History
Senior Search Analyst
Gannett. INC USA Today Network (Local IQ)
Mumbai
2021.06 - 2024.04
- Develop and execute comprehensive paid search strategies for USA clients, encompassing keyword research, ad copy creation, bid management, and budget optimization
- Conduct in-depth analysis of campaign performance using Google Ads and Microsoft Advertising, to identify areas for improvement and implement optimization strategies
- Lead A/B testing initiatives to refine keywords, ad copies, and campaign targeting, resulting in an average 25% increase in conversion rates for clients
- Perform competition analysis to identify market trends, opportunities, and threats
- Leading a team of 8 analysts, overseeing their performance, training, and fostering a culture of continuous learning and growth within the organization
- Evaluate monthly and quarterly team KPIs, focusing on metrics such as CPL, CPC, CTR, and Quality Score
- Create and deliver client presentations, highlighting campaign performance, recommendations, and insights
- Facilitate communication and meetings with USA counterparts, collaborated with clients to understand their business goals, and crafted tailored strategies to achieve maximum ROI through paid campaigns
- Successfully executed monthly and quarterly performance reviews with managers, highlighting achievements and areas for growth.
Senior Executive
Info Edge (Naukri.com)
2019.12 - 2020.10
- B2B solution selling, upselling, and new business development
- Managed a base of 300+ clients and met their expectations through training and product demos
- Giving a presentation to the clients for sales closure
- Managing & working with teams to run successful process operations & experience in developing procedures.
RMD Intern
BENNETT COLEMAN (TIMES OF INDIA)
Mumbai
2019.04 - 2019.06
- B2B solution selling, upselling, and new business development
- Managed a base of 300+ clients and met their expectations through training and product demos
- Giving a presentation to the clients for sales closure
- Managing & working with teams to run successful process operations & experience in developing procedures.
Business Development Executive
Mercadeo Pvt Ltd
Mumbai
2016.05 - 2017.08
- Generating B2B Project leads for companies like Oracle, Sas, VMware, 10xtd, Cisco, etc., and following up on Sales opportunities (PAN India)
- Building sustainable relationships and trust with customer accounts through open and interactive communication
- Handling partial recruiting and managing boot camps for the 10xtd project
- Consultative selling and arranging meetings with clients for carrying out product demonstrations.
Education
Masters in Marketing (MBA) - Marketing
Thakur Institute of Management Studies and Research (Mumbai University)
Mumbai, MHBachelor's in Management Studies (BMS) - Marketing
Nirmala Memorial College (Mumbai University)
Mumbai, MHHSC (Science) - Science
St Andrews Junior College (Mumbai University)
SSC - undefined
St Francis High School
Skills
Data Analysis and Reportingundefined
Certification
Google Search Certified- Dec 2023
Accomplishments
- Promoted to Senior Search Analyst within 10 months and handling team of 5+ members.
Areas Of Interest
- Paid Marketing
- Marketing Operations
- Digital Marketing
- Marketing and Branding
- Performance Marketing
Timeline
Senior Search Analyst
Gannett. INC USA Today Network (Local IQ)
2021.06 - 2024.04
Senior Executive
Info Edge (Naukri.com)
2019.12 - 2020.10
RMD Intern
BENNETT COLEMAN (TIMES OF INDIA)
2019.04 - 2019.06
Business Development Executive
Mercadeo Pvt Ltd
2016.05 - 2017.08
Masters in Marketing (MBA) - Marketing
Thakur Institute of Management Studies and Research (Mumbai University)
Bachelor's in Management Studies (BMS) - Marketing
Nirmala Memorial College (Mumbai University)
HSC (Science) - Science
St Andrews Junior College (Mumbai University)
SSC - undefined
St Francis High School
Google Search Certified- Dec 2023
Yahoo Bing Search Certified- Dec 2023
E-COMMERCE - by ALISON free online learning academy.
Attended 20 hours (Nov'18) of advanced Excel classroom training conducted by GreyBrick
Attended a day workshop on "Digital Marketing".
MSCIT certified- 2012
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