Meiyappan Muruganandham
Senior Business Development Manager
Coimbatore
Summary
Senior Business Development Manager with 20+ years of progressive experience in business development, software marketing, ERP implementations, and key account management across IT and enterprise sectors. Proven track record of driving business growth, building strategic partnerships (Zoho, Odoo, SAP), and closing complex B2B deals. Expertise in web development, digital marketing, mobile applications, ERP solutions, and BPO service delivery. Known for delivering results in competitive markets while maintaining high client satisfaction and team leadership excellence.
Results-driven business professional with proven track record in driving growth and fostering strong client relationships. Skilled in strategic planning, market analysis, and negotiation, consistently delivering impactful solutions. Known for strong focus on team collaboration, adaptability, and achieving targets, ensuring reliable performance in dynamic environments. Proficient in CRM software, sales forecasting, and project management.
Tech-savvy innovator with hands-on experience in emerging technologies and passion for continuous improvement. Skilled in identifying opportunities for technological enhancements and implementing effective solutions. Adept at leveraging new tools and methods to solve problems and enhance productivity. Excels in adapting to fast-paced environments and driving technological advancements.
Overview
21
21
years of professional experience
Work History
Senior Business Development Manager
Gessdemn Global Services
10.2025 - Current
- Drive partnership ecosystem development and management with enterprise software platforms including Zoho, Odoo, and SAP, focusing on partner certifications, onboarding, joint go-to-market initiatives, and co-selling opportunities to expand service delivery capabilities.
- Lead business development efforts for ERP implementations, digital marketing, mobile app services, and BPO operations, building and managing a diversified service portfolio for enterprise and mid-market accounts to optimize revenue streams.
- Establish and maintain CXO-level relationships with key decision-makers and stakeholders, delivering consistent account expansion, high client retention, and strategic account management excellence.
- Analyze competitive market trends, pricing benchmarks, and industry requirements to develop winning proposals and refine service positioning across priority verticals and solution areas.
- Collaborate with delivery, marketing, and operations teams to ensure seamless project execution, on-time delivery, and measurable client outcomes across all service lines.
Senior Business Development Manager
Makto Technology Private Limited
12.2024 - 09.2025
- Led end-to-end business development for web development, custom software solutions, and digital marketing services, driving consistent pipeline growth and revenue expansion through strategic prospecting and deal closure for SMB and enterprise clients.
- Managed complete sales cycle from lead qualification, client consultations, proposal development, pricing strategy, and commercial negotiations through contract execution and project handoff.
- Developed and executed go-to-market strategies for new service lines, conducting market analysis, competitive positioning, and targeted outreach to identify and pursue high-value business opportunities.
- Built and nurtured key client relationships at CXO level, ensuring high satisfaction, account expansion through strategic cross-sell and upsell initiatives, and consistent renewal success.
- Mentored junior business development team members on prospecting methodologies, sales techniques, objection handling, and relationship management to enhance overall sales team performance and enablement.
Senior Business Associate
Jeevan Infotech
08.2015 - 11.2024
- Managed business operations and key account relationships for ERP software (FITTEX ERP) and SCM software (FITTEX SCM), ensuring optimal resource utilization and profitability.
- Conducted pre-sales support including requirements analysis, solution demonstrations, and customer consultations for complex ERP and supply chain management implementations.
- Coordinated with technical teams for successful software deployment, configuration, and post-implementation support, ensuring client business continuity and satisfaction.
- Executed business development activities across apparel, textile, logistics, and retail sectors, identifying new market opportunities and establishing partnerships with prospective clients.
- Achieved consistent sales targets while maintaining high client satisfaction ratings and managing post-sale relationships for ongoing support and renewal.
Senior Sales and Marketing Manager
Ajay Systems
05.2010 - 07.2015
- Provided consulting services for ERP software implementation and customization, including system configuration, data migration, and end-user training for small and mid-market enterprises.
- Conducted business process analysis and identified optimization opportunities for clients in manufacturing, trading, and service sectors.
- Delivered technical and functional support for hosted and on-premise ERP deployments, ensuring smooth transition and user adoption.
Application Support Analyst
Infolog Solutions Pvt Ltd
06.2008 - 10.2009
- Provided tier-2/tier-3 technical support for eBizNET Warehouse Management System, resolving performance issues and database-level problems using stored procedures and advanced database objects.
- Implemented ERP modules and handled customer support for end-user adoption and system optimization.
- Managed incident resolution, troubleshooting, and system maintenance for logistics and supply chain management clients.
Software Engineer
I Portal Automation Pvt Ltd
04.2007 - 04.2008
- Developed and maintained database-driven applications using Oracle Forms 10g and Reports 10g for enterprise clients.
- Converted business requirements to technical specifications and designed efficient database schemas using SQL and PLSQL.
- Generated custom reports and optimized system performance through advanced database programming techniques.
Software Engineer
Boden Software Services Pvt Ltd
06.2005 - 03.2007
- Developed and supported enterprise applications including retail banking, insurance claims management, and inventory systems using Oracle and .NET technologies.
- Collaborated with cross-functional teams to deliver customized solutions for international clients.
Education
M.Sc. - Software Engineering
01-2005
H.S.C. - undefined
01-2000
S.S.L.C. - undefined
01-1998
Skills
Programming Languages: SQL, PLSQL
Databases: Oracle 9i, 10g
ERP Systems: FITTEX ERP, eBizNET Warehouse Management System
CRM software proficiency
Key account management
Business development
Sales presentations
Channel management
Vendor management
Client relationship building
Systems and software expertise
Sales expertise
CORE COMPETENCIES
- Business Development: Business Development Strategy | Sales Pipeline Management | Lead Generation & Prospecting | RFP Response & Proposal Development | Contract Negotiation | Revenue Growth | Market Analysis
- Partnership & Account Management: Strategic Partnerships | Technology Ecosystem Development (Zoho, Odoo, SAP) | Key Account Management | Client Relationship Management (CRM) | Account Expansion | Upsell & Cross-sell | Client Retention
- Service Expertise: Web Development Services | Digital Marketing Services | Mobile Application Development | ERP Implementation (Zoho, Odoo) | BPO & Customer Support Operations | Warehouse Management Systems | Inventory Management
- Technical Knowledge: ERP Systems (FITTEX ERP, eBizNET) | Oracle Database | SQL/PLSQL | CRM Platforms | Microsoft Office | Project Management
- Leadership & Soft Skills: Team Leadership & Mentoring | Cross-functional Collaboration | Communication & Presentation | Problem Solving | Strategic Planning | Domain Knowledge
PERSONAL DETAILS
- Date of Birth: 13 August 1983
- Nationality: Indian
- Marital Status: Married
- Aadhar Number: 312981681290
- Residential Address: 212, G.V. Residency, Western Avenue, Sowripalayam Post, Coimbatore District, Tamil Nadu 641028
DECLARATION
I hereby declare that the information provided above is true and accurate to the best of my knowledge. I am willing to present any documents as required for verification.
Timeline
Senior Business Development Manager - Gessdemn Global Services
10.2025 - Current
Senior Business Development Manager - Makto Technology Private Limited
12.2024 - 09.2025
Senior Business Associate - Jeevan Infotech
08.2015 - 11.2024
Senior Sales and Marketing Manager - Ajay Systems
05.2010 - 07.2015
Application Support Analyst - Infolog Solutions Pvt Ltd
06.2008 - 10.2009
Software Engineer - I Portal Automation Pvt Ltd
04.2007 - 04.2008
Software Engineer - Boden Software Services Pvt Ltd
06.2005 - 03.2007
Board of Higher Secondary Education - H.S.C.,
Central Board of Secondary Education - S.S.L.C.,
Integrated K.S. Rangasamy College of Technology - M.Sc., Software Engineering