Michelle Banerjee
Mumbai
Summary
Proven abilities to identify opportunities and deliver effective strategies to generate results. Experienced in marketing planning, brand management and campaign development. Adept in online and traditional marketing
Overview
30
30
years of professional experience
1
1
Certification
Work History
Product Marketing Professional
Aditya Birla Finance Ltd.
Mumbai
06.2016 - Current
- Successfully executing multi-channel marketing campaigns including Whatsapp, SMS, Email, and Push Notifications to increase customer interaction and acquisition for Aditya Birla Capital - Wealth.
- Conducting ongoing analysis of campaign performance metrics to evaluate effectiveness and measure ROI.
- Tracking industry trends and best practices in digital marketing to drive innovation and optimization.
- Partnering with creative and content teams to create compelling marketing materials and messaging.
- Providing regular reports and insights to stakeholders, highlighting important findings and suggesting actionable improvements.
Senior Marketing Manager
ICICI Bank
Mumbai
09.2010 - 09.2014
- Drove successful marketing initiatives for SMEAG and Commercial Banking Business Group.
- Developed and implemented ATL and BTL campaigns targeting various segments to enhance product visibility,
- Conceptualized and managed diverse projects including 'Beyond Banking' events, direct marketing campaigns, media planning efforts, and impactful public relations initiatives.
- Launched IBIZZ – An app to conduct business for customers who are on the move
- Consistently delivered engaging and informative content for newsletters on a regular basis.
Marketing Consultant
Consultant
Mumbai
02.2007 - 09.2010
- Enhanced business and creative development
- Engaged in various marketing consulting projects within the packaged goods and services sectors
- Conceptualized and developed newsletters, print advertisements, and digital content.
- Managed PR & Corporate Communications for both Times Now and Tech Mahindra.
Marketing Manager | Senior Marketing Manager
SAB TV
Mumbai
05.2000 - 09.2004
- Managed the creation and execution of various promotional initiatives and marketing strategies.
- Played a key role in successfully launching the channel
- Worked closely with diverse groups including creative teams, external agencies, and vendors.
- Collaborated with companies to execute Cross Promotions and Events, culminating in the creation of customized merchandise
- Partnered with Programmers to improve the effectiveness of vital content strategy.
Asst. BDM| Business Development Manager
Plus Channel
Mumbai
02.1996 - 04.2000
- Pitched and developed new clients
- Experienced a considerable 20% increase in company revenue.
- Expanded export opportunities
- Successfully penetrated international markets by distributing film software in New Zealand, Southeast Asia, and Europe.
- Managed Marketing of films for in-flight Entertainment and expanded presence in International Markets via Film festivals.
Client Service Executive
Enterprise Advertising Pvt. Limited
10.1994 - 01.1996
- Handled key accounts like Leela Hotels, Mahindra & Mahindra & Torrent Pharmaceuticals
Education
MBA - Marketing
NMIMS
MumbaiSkills
- Marketing planning
- Brand management
- Marketing campaigns
- Cross-functional collaboration
- Creative thinking
- Communication skills
- Interpersonal skills
- ATL & BTL campaigns
- Event management
Accomplishments
- Recognized with the SIRRUS award for exceptional performance at Aditya Birla Capital
- Awarded as ‘Superstar’ for two quarters in two consecutive years at ICICI Bank.
Certification
Program in Digital Marketing – MSME
Diploma in Advertising & PR – K.C College
Certificate Course in Copy Writing & Creativity –AAAI
Public Speaking – Nazareth Public Speaking Academy
Timeline
Product Marketing Professional
Aditya Birla Finance Ltd.
06.2016 - Current
Senior Marketing Manager
ICICI Bank
09.2010 - 09.2014
Marketing Consultant
Consultant
02.2007 - 09.2010
Marketing Manager | Senior Marketing Manager
SAB TV
05.2000 - 09.2004
Asst. BDM| Business Development Manager
Plus Channel
02.1996 - 04.2000
Client Service Executive
Enterprise Advertising Pvt. Limited
10.1994 - 01.1996
MBA - Marketing
NMIMS
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