MIDHAT
Operations, Data & Marketing Specialist
Jaipur
Summary
I am a results-driven Operations, Data and Marketing Specialist with over 3+ years of experience streamlining backend systems, managing CRM tools, and driving marketing initiatives in both the insurance and tech sectors. My proven ability to handle leads, optimize workflows, and enhance business decision-making through data insights and strategic campaign execution demonstrates my commitment to excellence.
Overview
4
4
years of professional experience
2
2
Languages
Work History
Operations, Data and Marketing Specialist
ForgeFlex
01.2025 - Current
- Supported multi-industry tech operations and backend systems.
- Managed CRM, lead segmentation, and marketing funnels across the UAE and UK markets.
- Coordinated with the marketing team to run outreach campaigns and digital communications.
- Handled internal reporting, project workflows, and business data pipelines.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Optimized lead tracking and campaign feedback for higher engagement and ROI.
Operations, Data and Marketing Specialist
Unitrust Insurance
06.2022 - Current
- Oversaw backend, CRM, and marketing operations for insurance portfolios.
- Managed client renewals, data tracking, and CRM segmentation.
- Handled lead flow from digital channels, improving response time and conversions.
- Supported marketing campaigns via email, content coordination, and performance analysis.
- Generated operational reports and client trend analysis to guide decision-making.
PR and Operations Executive
City Livelihood Centre
08.2021 - 03.2022
- Communicated public schemes to the general public, managed queries, and community outreach.
- Supported the communications team in external response handling and data filing for traceability.
- Non-profit organization focused on community engagement.
Education
BBA - Business Administration -
Sophia Girls College
Ajmer, India05.2021
Senior Secondary - undefined
Maheshwari Public School
Ajmer, India05.2018
Skills
- CRM
- Direct mail campaigns
- Project planning
- Apollo
- Market research
- HubSpot
- Libre Office
- Microsoft Office
Accomplishments
- Lead Conversion Boost: Increased lead conversion by 30% through optimized campaign strategies.
- Improved Email Engagement: Enhanced email engagement rate by 15% with targeted campaigns.
- Workflow Efficiency Improvement: Reduced project workflow completion time by 20% within 6 months.
- Data-driven Insights: Generated comprehensive reports that improved decision-making by 25%.
Timeline
Operations, Data and Marketing Specialist
ForgeFlex
01.2025 - Current
Operations, Data and Marketing Specialist
Unitrust Insurance
06.2022 - Current
PR and Operations Executive
City Livelihood Centre
08.2021 - 03.2022
Senior Secondary - undefined
Maheshwari Public School
BBA - Business Administration -
Sophia Girls College