Mihir Shah
Mumbai
Summary
Business-focused financial services professional with 12+ years of experience in partner management, digital marketing, campaign execution and performance analytics. Skilled in driving partner growth, product adoption and data-driven business outcomes through cross-functional collaboration.
Overview
4
4
Languages
1
1
Certification
12
12
years of professional experience
Work History
Program Manager
Mirae Asset Capital Market
Mumbai
12.2025 - Current
- Partner Growth & Activation: Drive AP network activation, partner engagement and client acquisition through strategic initiatives.
- Product Adoption & Campaigns: Drive adoption of Mutual Funds, SAP, ETF baskets and other products through targeted campaigns.
- Partner Enablement: Deliver webinars, product content and engagement programs to strengthen partner knowledge and platform usage.
- Digital Engagement: Execute partner communications across email, WhatsApp and dashboard notifications to drive awareness and action.
- Cross-functional Collaboration: Partner with Product, Technology, Marketing, Operations and Compliance to deliver platform enhancements and improve partner experience.
- Business Analytics & Reporting: Track partner performance, campaign outcomes and business KPIs through MIS and dashboards to identify growth opportunities.
Marketing Manager & Specialist
ICICI Bank
Mumbai
05.2021 - 06.2025
- Mutual Fund Growth: Contributed to scaling monthly new SIP registrations from 10,000 to 1,00,000 through targeted campaigns, including SIP expiry initiatives.
- Campaign Automation: Transitioned manual campaigns to automated workflows using Netcore and CleverTap, enhancing scalability and personalized customer engagement.
- Digital Marketing: Executed multi-channel campaigns across WhatsApp, email, web and social media to drive customer acquisition, engagement and product adoption.
Digital Product Associate
HDFC Securities
Mumbai
10.2016 - 04.2021
- Research Automation: Automated the publishing of research recommendations, reducing manual intervention and enabling seamless, timely updates for clients.
- Digital Product Launches: Supported the launch of Invest in Ideas, Global Investing, E-Will and DigiGold to expand digital product offerings.
- Campaigns & Integrations: Executed customer engagement campaigns and supported mobile research recommendation integration through Jammon, using Netcore and ZinOne for campaign management.
Senior Executive – Trading & Advisory
Sharekhan Ltd
Mumbai
06.2014 - 09.2016
- Brokerage Revenue: Generated the highest brokerage within Dial N Trade through client engagement and business development.
- Trading & Advisory: Executed Equity, F&O and Commodity trades, providing technical and fundamental market insights.
- Client Reactivation: Re-engaged dormant clients through proactive outreach to drive trading activity and revenue.
Education
MBA - Finance Management
Welingkar Institute of Management Development & Re
Mumbai India01-2017
Bachelor of Financial Markets (BFM) -
S. K. Somaiya Degree College of Arts, Science And
Mumbai India01-2014
Higher Secondary Certificate (HSC) Maharashtra State Board -
K J Somaiya College Of Arts And Commerce
Mumbai India01-2011
Secondary School Certificate (SSC) Maharashtra State Board -
Sharon English High School
Mumbai India01-2009
Skills
- Program management
- Campaign management
- Marketing automation
- Dashboard analytics
- Management information systems
- Stakeholder management
Languages
English
Intermediate (B1)
B1
Hindi
Intermediate (B1)
B1
Marathi
Intermediate (B1)
B1
Gujarati
Native
Native
Certification
- NISM-Series-VII Securities Operations and Risk Management (SORM)
- NISM AML/ KYC and Customer Due Diligence
- NISM Series V-A Mutual Fund Distributors
- NISM Series VIII Equity Derivatives
- Graphic Designing / DTP
Timeline
Program Manager
Mirae Asset Capital Market
12.2025 - Current
Marketing Manager & Specialist
ICICI Bank
05.2021 - 06.2025
Digital Product Associate
HDFC Securities
10.2016 - 04.2021
Senior Executive – Trading & Advisory
Sharekhan Ltd
06.2014 - 09.2016
MBA - Finance Management
Welingkar Institute of Management Development & Re
Bachelor of Financial Markets (BFM) -
S. K. Somaiya Degree College of Arts, Science And
Higher Secondary Certificate (HSC) Maharashtra State Board -
K J Somaiya College Of Arts And Commerce
Secondary School Certificate (SSC) Maharashtra State Board -
Sharon English High School