MILKI SONI
Brand Sales & Marketing Specialist
Chandigarh
Summary
A strategic and result-driven Business Development leader with 6+ years of proven expertise in scaling revenue, optimizing category management, and fostering B2B partnerships. Demonstrated success in closing high-value deals, generating over ₹4.2 Crore in revenue across multiple industries including Infotech, Retail, and EdTech. Known for achieving the highest conversion ratios, initiating retail and distribution channels from scratch, and driving brand visibility through innovative marketing campaigns. A natural leader skilled in cultivating relationships, I aim to exceed business goals by creating high-impact growth strategies.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Marketing Manager
Kapsons Group
Chandigarh
02.2024 - Current
- Spearheaded marketing initiatives across 26 stores, driving a 20% increase in customer engagement and sales growth
- Directed end-to-end marketing projects, focusing on data-driven strategies to expand market share and strengthen brand positioning
- Planned and led successful events and marketing campaigns, resulting in a significant boost in company revenue and enhanced brand visibility.
Head of Business Development: Sales & Marketing
StoryMirror Infotech Pvt. Ltd
Mumbai
07.2022 - 12.2023
- Closed the company's highest-value deal of ₹53 Lakhs within just 2 months and generated an overall revenue of ₹1.2 Crore during my tenure
- Developed and executed targeted sales and marketing strategies, expanding market reach and client engagement by 25%
- Led and mentored a team of 6, ensuring the delivery of exceptional client service while driving collaboration and innovation
- Played a pivotal role in aligning pricing and promotion strategies with business objectives, positioning the brand for sustainable growth
Category Manager - Business & Growth
Unacademy
01.2022 - 06.2022
- Achieved the highest conversion ratio, surpassing targets and significantly boosting subscription revenue
- Key contributor in closing high-value mass subscription deals with top educational institutions, resulting in a 15% growth in market penetration
- Successfully led campus ambassadors in revenue generation initiatives, onboarding prestigious engineering colleges and expanding Unacademy's reach
- Teamed as key coordinator with TPOS of Top Indian Engineering Colleges until closures of mainly all big ticket Mass Subscriptions
Head of business development
SockSoho
08.2020 - 12.2022
- Company Overview: Prism Fashion Bakers Pvt
- Ltd
- Single-handedly initiated and established the retail and distribution channel, generating ₹2 Crore in revenue
- Planned and executed B2B partnerships and strategic campaigns, increasing brand visibility by 30%, which led to substantial lead generation
- Drove corporate gifting initiatives and collaborations with renowned brands, further expanding the business footprint in key markets
- Fostered relationships with social media influencers on platforms like YouTube and Instagram, enhancing brand presence and engagement
- Prism Fashion Bakers Pvt
- Ltd
Head Of Marketing
Ziba By Hand
03.2018 - 07.2020
- Managed comprehensive operational and social media strategies, enhancing brand visibility by 30% and driving client acquisition through B2B partnerships
- Led offline and online marketing initiatives, securing multiple high-profile partnerships, resulting in business growth.
Education
Bachelors of Business Administration -
Government College of Commerce and Business Administration
Skills
- Revenue Growth
- Profit Maximization
- Persuasive Negotiations
- Closures
- Customer acquisition
- Marketing campaign development
Timeline
Marketing Manager
Kapsons Group
02.2024 - Current
Head of Business Development: Sales & Marketing
StoryMirror Infotech Pvt. Ltd
07.2022 - 12.2023
Category Manager - Business & Growth
Unacademy
01.2022 - 06.2022
Head of business development
SockSoho
08.2020 - 12.2022
Head Of Marketing
Ziba By Hand
03.2018 - 07.2020
Bachelors of Business Administration -
Government College of Commerce and Business Administration
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<ul> <li>With Kapsons, I have been actively involved in the project design discussions with the client and the design team, taking approvals for the smooth execution of their multi-brand retail outlets in Punjab, Haryana, and Himachal.</li> <li>Facilitated client design approvals and coordinated site activities with supervisors.</li> <li>Constructed Bill of Quantities for new projects while comparing projected costs to actual expenses.</li> <li>Conduct regular site visits to monitor construction progress, ensure compliance with project specifications, and verify the quality of work.</li> <li>Liaise with contractors and site teams during site inspections to address technical issues, and ensure smooth execution of tasks.</li> <li>Track and document site activities, including work completed, materials used, and adherence to safety and quality standards.</li> <li>Report on-site progress to project stakeholders, highlighting delays, risks, and corrective actions taken.</li> <li>Created landscape proposals for light points and roundabouts as per Chandigarh administration guidelines.</li> </ul> at Kapsons Fashion Pvt Ltd<ul> <li>With Kapsons, I have been actively involved in the project design discussions with the client and the design team, taking approvals for the smooth execution of their multi-brand retail outlets in Punjab, Haryana, and Himachal.</li> <li>Facilitated client design approvals and coordinated site activities with supervisors.</li> <li>Constructed Bill of Quantities for new projects while comparing projected costs to actual expenses.</li> <li>Conduct regular site visits to monitor construction progress, ensure compliance with project specifications, and verify the quality of work.</li> <li>Liaise with contractors and site teams during site inspections to address technical issues, and ensure smooth execution of tasks.</li> <li>Track and document site activities, including work completed, materials used, and adherence to safety and quality standards.</li> <li>Report on-site progress to project stakeholders, highlighting delays, risks, and corrective actions taken.</li> <li>Created landscape proposals for light points and roundabouts as per Chandigarh administration guidelines.</li> </ul> at Kapsons Fashion Pvt Ltd
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