Minal Sipani

Key Projects:

Skilled researcher (primary & secondary) delivering impactful contributions across all project phases (market sizing, competitor analysis, go-to-market strategy). Expertise in data extraction & client service ensures project success & satisfaction.

• Secured client partnerships (GAVL): Successfully pitched and secured the participation of 26 distributors in the newly launched Unnati program by GAVL, exceeding targets. This achievement involved client service, presentations, and travel to Andhra Pradesh and Telangana.
• Market Research & Strategy development: Conducted comprehensive market research for a UK-based luxury perfume brand entering the Indian market. This involved primary research via 40 customer interviews across Delhi, Chandigarh, Ahmedabad, Mumbai and Pune to understand consumer preferences. Additionally, 12 retailer interviews were conducted to assess market dynamics and distribution channels. The research culminated in market sizing, competitive analysis, and go-to-market strategy development. I played a key role in preparing the final presentation.
• Supported Market Entry for Mechanical Seal Manufacturer: Conducted market research to evaluate the Indian mechanical seal landscape for a foreign client. Analyzed market size, dynamics & competition.Developed final market entry report.
• Competitive analysis for Saudi private bank: identified differentiation points & recommended strategies to outperform competitors (presented to client).
• Supported Project Efficiency for Brakes India: Extracted and consolidated vehicle data (2/4 wheelers, light/heavy) for Brakes India project (2006-2024). Streamlined data collection for efficient project execution.
• Supported Business Development in Client Identification: Collaborated with the business development team to identify and qualify potential clients.

Project Title: Market Research in Retail Sector For Amul Fresh Products To Be Deployed & Campaign on Amul POS(Pack of Six)Range

Work Profile: Market Research & Sales Enablement. Leveraged expertise in sales and distribution, supply chain management, and consumer behavior research to support business development initiatives.