Mirambika Routaray
Pune
Summary
Dynamic marketing professional with over 9 years of experience, including 5 years of specialized expertise in driving high-impact campaigns and optimizing marketing-qualified leads. Proven ability to lead teams, streamline marketing efforts, and deliver data-driven strategies that enhance engagement and performance. Proficient in Pardot, Salesforce CRM, and email marketing platforms, leveraging insights to fuel growth, and maximize ROI. Strong leadership and strategic vision consistently contribute to achieving ambitious targets and closing high-value deals.
Overview
13
13
years of professional experience
Work History
Team Lead, Marketing Campaigns
SMARTe Inc
Navi Mumbai
03.2022 - Current
- Supervised campaign specialists, enhancing strategies for outbound marketing.
- Executed end-to-end campaign optimization through diverse channels such as email, LinkedIn, and SMS.
- Created automated systems for engagement, form generation, and dynamic list tracking for effective reporting of MQLs and SQLs in Pardot.
- Creating contact-level and account-level personalized templates.
- Implement innovative content creation and audience engagement techniques.
- Enhanced email strategy to drive growth of sales-qualified leads.
- Developed detailed plans for monthly marketing activities.
- Leveraged HTML for crafting automated promotional emails.
- Engaged in consistent discussions to comprehend team processes.
- Optimized marketing initiatives resulting in improved overall campaign performance.
Senior Demand Generation Executive
XDBS Corporation
Pune
12.2019 - 01.2022
- Directed a team of 15 to execute successful global marketing campaigns
- Pioneered the use of various platforms for lead generation and research
- Achieved daily targets for telemarketing and email marketing across US, Canada, EMEA, and APAC regions
- Developed daily reporting practices to enhance team performance and management
Digital Marketing Trainee
Dynamis Mentors Pvt. Ltd
Gurugram
07.2016 - 11.2017
- Analyzed business cases and created dashboards and reports of potential candidates for Canada immigration process
- Pitched countries for immigrant candidates through comprehensive data analysis
Data Analyst
Arctern Consulting Pvt. Ltd
Bengaluru
10.2013 - 10.2014
- Audited data integrity across multiple systems, ensuring accurate data exchange
- Developed auditing and validation routines using SQL Server, Peoplesoft, and MS Access/Excel
- Updating the database on a regular basis and keeping track of reports
Data Analyst
McAfee Inc.
Bengaluru
03.2012 - 10.2013
- Executed several CRM projects for in-built CRM cleansing and data reporting
- Validated order processing data, enhancing data accuracy across the customer lifecycle
Education
Bachelor of Engineering - Information Science and Engineering (ISE)
Visvesvaraya Technological University
Karnataka01.2011
12th - C.H.S.E Board
Jupiter +2 Science College
Odisha01.2006
10th - H.S.C Board
S.M. Girls’ High School
Odisha01.2004
Skills
- Pardot
- LinkedIn marketing
- ABM Strategies
- Salesforce
- Outreach
- Sales Management and Prospecting Tools
- Data segmentation
- Contact discovery
- MS Excel and Advanced Excel
- Data Reporting and Analysis
- Campaign management
- Email marketing
- Team leadership
- Marketing strategy
- Content creation
- CRM management
Personal Information
- Date of Birth: 01/07/89
- Gender: Female
Languages
Oriya
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Timeline
Team Lead, Marketing Campaigns
SMARTe Inc
03.2022 - Current
Senior Demand Generation Executive
XDBS Corporation
12.2019 - 01.2022
Digital Marketing Trainee
Dynamis Mentors Pvt. Ltd
07.2016 - 11.2017
Data Analyst
Arctern Consulting Pvt. Ltd
10.2013 - 10.2014
Data Analyst
McAfee Inc.
03.2012 - 10.2013
Bachelor of Engineering - Information Science and Engineering (ISE)
Visvesvaraya Technological University
12th - C.H.S.E Board
Jupiter +2 Science College
10th - H.S.C Board
S.M. Girls’ High School
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