Mitali Srivastava
NEW DELHI
Summary
Profit-driven senior-level expert with rich experience in managing ERP Sales and services operations, tapping new market avenues, driving revenue growth, building credibility, and enforcing compliance with industry regulations. Strong aptitude across all aspects of strategizing, directing, and executing large-scale sales operations. A strategic business plan, dextrous in enhancing business volumes & growth. Exposure to Microsoft Dynamics ERP Sales & Services (NAV, AX, D365 F&O & BC), Microsoft 365(Earlier O365), POS (LS Retail, LS Hospitality), and SAP Sales & Services (SAP S/4 HANA & SAP Business by Design). Strong success across industry segments that include Retail, Distribution, and Ecommerce. A well-grounded visionary professional with exposure of over 18 years in managing ERP Sales and Marketing operations, developing operational strategies to achieve a target, leading cross-functional teams to implement strategic initiatives.
Overview
21
21
years of professional experience
Work History
Senior Sales Manager
Acxiom Consulting Pvt Ltd
NOIDA, India
10.2025 - Current
- Reporting directly to the Director – Sales & Marketing, responsible for driving Microsoft Dynamics ERP business growth across India and Dubai markets, leading end-to-end sales operations, strategic account management, customer acquisition, partner engagement, and revenue expansion initiatives across Retail, Distribution, Manufacturing, and Ecommerce sectors.
- Leading and mentoring the Inside Sales team, reviewing sales performance, pipeline, forecasting, and business development activities to achieve organizational targets.
- Developing and executing customer acquisition strategies through targeted marketing campaigns, direct sales initiatives, and lead generation programs.
- Acting as a key liaison with Microsoft and SAP teams for lead generation, GTM initiatives, strategic partnerships, and business development opportunities.
- Managing existing customer accounts while identifying opportunities for upgrades, cross-selling, upselling, and long-term customer retention.
- Conducting market research, prospecting, territory development, customer identification, and pipeline creation to drive new business growth.
- Engaging with CXOs, CFOs, Directors, and IT leaders to understand business challenges and propose suitable ERP and digital transformation solutions.
- Collaborating with pre-sales, consulting, and technical teams to define solution scope, prepare proposals, conduct product demonstrations, and ensure alignment with customer requirements.
- Managing commercial aspects including pricing, estimation, contract negotiations, deal closures, payment follow-ups, and revenue collection.
General Manager -Sales & Marketing
JRS Dynamics Info Solution
Noida
03.2022 - 09.2025
- Responsible for driving Microsoft Dynamics ERP and licensing business across Dubai (UAE), KSA, and India, including onsite client engagement in Dubai, focusing on business growth, customer acquisition, and strategic account management across the manufacturing, trading, and distribution sectors.
- Developing and executing sales strategies to expand market presence, generate new business opportunities, and achieve revenue targets.
- Engaging with CXOs, CFOs, Directors, and IT Leaders to understand business requirements and position Microsoft Dynamics solutions.
- Managing key customer relationships, partner engagements, and opportunities for upgrades, cross-selling, and long-term account growth.
- Leading sales and marketing teams, driving lead generation initiatives, pipeline management, forecasting, and sales performance.
- Collaborating with Pre-Sales and Technical teams for solution scoping, demonstrations, proposal preparation, pricing, negotiations, and deal closures.
- Supporting market expansion initiatives in the UAE and KSA regions through direct customer interactions, business development activities, and strategic partnerships.
Senior Manager -Sales & Marketing
Acxiom Consulting Pvt Ltd
Noida
05.2013 - 02.2022
- Reporting to the Director -Sales & Marketing, Responsible for managing Licenses Business for Dynamics Products Pan India, focus of success across industry segments that include Retail, Distribution and Ecommerce helping companies transform their business and improve operations.
- Creating high power teams to achieve goals & reporting the status to top management for facilitating decision-making purposes. Leading a team of 3 Inside Sales Team members.
- New Customer Acquisition, engage Marketing division to develop targeted audience marketing that generate awareness, interest, and pipeline to acquire new client base.
- Driving direct marketing campaigns to build healthy pipeline.
- Direct engagement with Microsoft & SAP team members (As a SPOC) for lead generation programme, new customer acquisition activity and other GTM activities.
- Also managing existing Microsoft Dynamics, accounts and positioning upgrade opportunities and retained existing customer base.
- Involved in Database creation, Lead Generation, Pre-Sales Activities like Market Research, Customer Identification and Prospecting, New Territory Business, Development and Creating call strategy.
- To create, identify and develop new business, opportunities to assist new and existing clients to realize the full potential of a Software purchase.
- Identify and interact F2F with CXO's, VP's, Directors, CFOs, and IT Managers to understand their current IT environment and propose our solutions as per their pain points.
- Working with my Internal sales team on their leads, cash flow and other sales activities.
- Working with Technical team to Scope out the project.
- Deliver and co-ordinate customer presentations and demonstrations.
- Pricing- Working on Pricing and Estimation.
- Negotiations Follow-up with clients for payment collections on released monthly invoices.
Business Manager
Object Technologies Solutions
Hyderabad
06.2012 - 05.2013
- Job involves mainly focus on SAP BI Solution –Business Objects &Microsoft BI solutions, handling the entire Domestic Region
- Generating business and assigning leads, Cold Calling Identifying decision makers amongst the targeted leads in order to start sales process.
- Coordinate and engage with Outside sales manager as well as Channel Partners to close the sales cycle.
- Maintaining and expanding the database of prospects of the organization.
- Capturing of accurate and complete information on the customer.
- Involves in business strategy, sales projections, and achievements.
- Company is certified partner of SAP & Microsoft (SAP –BI BO and SAP Business One ERP and Microsoft Technologies)
Business Manager
Trident Global Business Services
New Delhi
05.2010 - 05.2012
- Working as Business Manager with Trident Global.
- To create, identify and develop new business opportunities to assist new and existing clients to realize the full potential of a Software purchase.
- Driving the Lead Generation, Prospecting and cold calling for IT Services with a professional business-to-business (B2B) sales environment.
- Company is Microsoft Gold Certified Partners (Navision, CRM, LS Retail, IBM –BI –Cognos).
Business Development Executive
RCS Global Ltd
New Delhi
06.2005 - 04.2010
- Job involves interacting with the clients, corporate sales, Operations, ERP Sales, involve in business strategy, Generating and assigning leads, Clients Servicing
- Presentations, coordinating with marketing and technical team for proper Implementation of the Software.
- Generating monthly reports to the Director and exploring new business strategies with the company.
Education
Post Graduate Diploma in Management (PGDM) - HR & Finance
Graduate School of Business & Administration
01-2005
Bachelor of Commerce (B.Com) -
Kanpur University
01-2002
H.SC -
ICSE Board
Kanpur01-1999
HSLC -
ICSE Board
Kanpur01-1997
Skills
- Lead Generation
- Prospecting
- Cold Calling
- Sales Strategies
- Team Handling
- Relationship Management
- ERP Sales
- Microsoft Dynamics ERP
- SAP Sales & Services
References
Available on Request
Websites, Portfolios and Profiles
https://www.linkedin.com/in/mitali-srivastava-85b8a810/
Timeline
Senior Sales Manager
Acxiom Consulting Pvt Ltd
10.2025 - Current
General Manager -Sales & Marketing
JRS Dynamics Info Solution
03.2022 - 09.2025
Senior Manager -Sales & Marketing
Acxiom Consulting Pvt Ltd
05.2013 - 02.2022
Business Manager
Object Technologies Solutions
06.2012 - 05.2013
Business Manager
Trident Global Business Services
05.2010 - 05.2012
Business Development Executive
RCS Global Ltd
06.2005 - 04.2010
Post Graduate Diploma in Management (PGDM) - HR & Finance
Graduate School of Business & Administration
Bachelor of Commerce (B.Com) -
Kanpur University
H.SC -
ICSE Board
HSLC -
ICSE Board