Mitali Thakre
Summary
A brand marketing professional with over eight years of experience in the FMCG sector. Led new product development and shaped consumer-focused brand strategies across the 6Ps. Developed impactful brand films that enhance storytelling and drive marketing results. Leveraged digital tools to boost consumer engagement and create cohesive brand experiences.
Overview
8
8
years of professional experience
Work History
Assistant Brand Manager - Kwality Walls
Hindustan Unilever
03.2024 - 06.2026
- Led the end-to-end launch of two new brands: Golden Spoon and The Dairy Factory, with a projected incremental turnover of 11% in 2025.
- Revamped the complete in-home portfolio, contributing 23% to the business by strategically optimizing all 6 Ps (Product, Price, Place, Promotion, People, and Process).
- Constructed a comprehensive pricing ladder architecture, closing competitive gaps, and enhancing the portfolio value proposition.
- Developed the 'Buk Buk' film communication, with all three films achieving outstanding green test scores. Oversaw the full creative cycle, including briefing, storyboard development, animatics, pre-tests, production, and final delivery.
- Redesigned tub packaging formats, enhancing supply chain efficiency, and operational performance.
Assistant Brand Manager
Rich's Products
08.2023 - 02.2024
- Launched Versatie Gold Cooking Cream with an upgraded dairy-like formulation, strengthening relevance and performance within the HORECA segment.
- Led end-to-end new product development for the food-service cooking cream portfolio, creating three differentiated offerings: Low-Cost Cooking Cream, Versatie Gold Cooking Cream, and Coconut Cooking Cream.
- Conducted structured market validation with key HORECA partners for the remaining variants, synthesizing insights to refine product design and strengthen fit-for-purpose performance.
- Developed communication assets for Versatie Gold, clearly articulating its USP and operational advantages for professional kitchens.
- Collaborated with trade marketing team to execute on-ground activation for Versatie Cream, facilitating product adoption within food-service channel.
Senior Brand Officer
Cavinkare Pvt Ltd.
08.2021 - 07.2023
- Translated consumer insights rooted in tradition and beauty rituals into differentiated product concepts, launching Turmeric Wax and Charcoal Wax on leading e-commerce platforms.
- Developed A+ content and optimized product detail pages across key marketplaces, enhancing brand discoverability and increasing conversion performance.
- Led media planning and buying for Amazon and Nykaa, enhancing visibility and qualified traffic across digital channels.
Unit Lead Digital Marketing
Crimson Interactive Pvt Ltd
09.2019 - 07.2021
- Led the translation division (Ulatus) and managed service marketing across Japan, Taiwan, China, and Korea, aligning initiatives with regional business priorities to enhance market presence.
- Introduced new service offerings and developed market-specific pricing strategies, boosting competitiveness across key APAC regions.
- Oversaw regional messaging apps and web browser platforms, designing end-to-end customer journeys through WebEngage marketing automation to improve user engagement.
Digital Marketing Executive
L&T Realty Pvt Ltd.
03.2018 - 08.2019
- Digitised customer journey through Salesforce Marketing Cloud implementation, facilitating targeted, automated communication that improved customer experience.
- Managed media planning and buying across leading real estate marketplaces, including 99acres, Housing, Nobroker, and MagicBricks, driving visibility and qualified leads.
- Led end-to-end execution of marketing initiatives for L&T Seawoods, establishing it as a benchmark Transit-Oriented Development (TOD) in Navi Mumbai.
- Executed brand equity and customer care surveys to analyse customer behaviour, identifying key satisfaction drivers and opportunities for improvement.
Education
PGPM - Marketing
ICFAI Business School
Mumbai, India02-2018
B.E - Electronics & Communication
L.D. College of Engineering
Gujrat, India01-2016
Diploma - Electronics & Communication
Maharaja Sayajirao University
Gujrat, India01-2013
Skills
- New product development
- Market analysis
- Business case management
- Process optimization
- Manufacturing process
- 3D packaging development
Hobbies and interests
- Professional table tennis player
- Enthusiastic cook
Timeline
Assistant Brand Manager - Kwality Walls
Hindustan Unilever
03.2024 - 06.2026
Assistant Brand Manager
Rich's Products
08.2023 - 02.2024
Senior Brand Officer
Cavinkare Pvt Ltd.
08.2021 - 07.2023
Unit Lead Digital Marketing
Crimson Interactive Pvt Ltd
09.2019 - 07.2021
Digital Marketing Executive
L&T Realty Pvt Ltd.
03.2018 - 08.2019
PGPM - Marketing
ICFAI Business School
B.E - Electronics & Communication
L.D. College of Engineering
Diploma - Electronics & Communication
Maharaja Sayajirao University