MITANTI CHOWDHURY
Mumbai
Summary
Experienced public relations professional with 2.8 years of expertise in integrated communications, crisis management, and brand development. Skilled in managing high-profile client portfolios across diverse industries, including telecom, edtech, and consumer sectors. Adept at crafting strategic communication plans, building thought leadership, and delivering impactful media coverage.
Overview
4
4
years of professional experience
Work History
Account Executive
Adfactors PR
Mumbai
05.2022 - Current
- Led PR strategies for prominent clients such as Tata Communications, JIVI AI, Aditya Birla Group, Byju's, Allen Career Institute, Turtlemint, and Joulestowatts.
- Drafted and executed comprehensive communication plans, including C-suite content, and thought leadership.
- Organized press conferences and industry events, securing wide-reaching media coverage.
- Successfully managed crisis communication strategies for Byju's and Tata Communications.
PR Intern
Six Degrees BCW
09.2021 - 11.2021
- Supported PR campaigns for brands like PepsiCo and Google Pay.
- News tracking, reporting, and content creation to support client objectives.
Convention Planner Intern
GlobalShala
05.2021 - 07.2021
- Coordinated events for Saint Louis University to boost enrollments and managed agent relations
PR Intern
Perfect Relations Pvt. Ltd.
01.2021 - 03.2021
- Managed accounts, including IIM Sambalpur and KIIT International School.
- Drafted, authored articles that were published on media platforms like Financial Express and First Post.
Education
Masters - Media Studies
The Heritage Academy
Kolkata01-2022
B.A. - English
The Heritage College
Kolkata01-2020
Skills
- Integrated Communications
- Public relations
- Client Relationship Management
- Content creation
- Research and analysis
- Media Relations
- Crisis management
- Muckrack
- Microsoft Office Suite
- Figma
- Adobe XD
Affiliations
- Currently enrolled in a 2-year BITS Pilani Work Integrated Learning Programme (WILP) for an MBA in Digital Business (January 2024 - ongoing)
- Continued Learning Programme with SCoRe, organized by Adfactors PR
- IIT Bombay: Post Graduate Program in User Experience Design
- Google UX Design Professional Certificate Course
- Course on ‘Brand Management: Aligning Business, Brand, and Behaviour’ by the University of London, London Business School
- Digital Marketing Course from Google Digital Unlocked
Accomplishments
1. Certificate from the State Bank of India for success in I.S.C., along with a scholarship (2017);
2. Awarded a Certificate of Excellence for co-curricular activities at The Heritage College
3. Letter of Appreciation from GlobalShala
Timeline
Account Executive
Adfactors PR
05.2022 - Current
PR Intern
Six Degrees BCW
09.2021 - 11.2021
Convention Planner Intern
GlobalShala
05.2021 - 07.2021
PR Intern
Perfect Relations Pvt. Ltd.
01.2021 - 03.2021
Masters - Media Studies
The Heritage Academy
B.A. - English
The Heritage College
Similar Profiles
Sandeep AjgaonkarSandeep Ajgaonkar
Vice President - Digital, Tech, & New Economy at Adfactors PR Pvt. Ltd.Vice President - Digital, Tech, & New Economy at Adfactors PR Pvt. Ltd.
TANIMA DASTANIMA DAS
Assistant Account Manager at Adfactors PRAssistant Account Manager at Adfactors PR
Sahiba BhojwaniSahiba Bhojwani
Account Executive at Adfactors PRAccount Executive at Adfactors PR