Surabhi Sharma
Summary
Brand marketing and communications specialist with over 4 years of experience in driving brand engagement, developing communication strategies, and executing integrated marketing campaigns. Demonstrated expertise in corporate communications, media relations, and business development across technology, consumer electronics, and emerging sectors. Proven ability to manage high-impact product launches, media outreach, and stakeholder engagement for leading brands.
Overview
8
8
years of professional experience
Work History
Account Manager
Torque Communications
12.2022 - 04.2023
- Led brand communications for clients in Defense, Agri-tech, and Technology sectors.
- Managed media relations and press engagement during Aero India 2023, including conducting client interviews.
- Developed and pitched contributory/authored articles to targeted media.
- Coordinated quarterly and monthly result announcements via press releases and media interactions.
Corporate Communications Specialist
Samsung Electronics
12.2018 - 09.2022
- Developed and implemented PR plans and messaging strategies for new and existing products (smartphones, hearables, wearables, tablets).
- Crafted press releases, pitched stories to media, and managed media queries to enhance brand visibility.
- Organized product launch events and hands-on sessions for journalists and influencers.
- Led device seeding cycles to secure first impressions and reviews from key technology journalists.
Business Development
HappyShappy
04.2018 - 12.2018
- Built and maintained relationships with clients, understanding their brand needs and delivering tailored solutions.
- Engaged prospective clients and successfully onboarded new accounts to expand the business portfolio.
Sales & Business Development Executive
GoEventz
02.2015 - 08.2016
- Conducted website quality assurance to align with leading industry standards.
- Onboarded clients from various event portals, ensuring seamless end-to-end event registration experiences.
Education
MBA -
BVIMR
01.2015
BBA -
BVIMR
01.2013
Senior Secondary -
CBSE
01.2010
Secondary -
CBSE
01.2008
Skills
- Brand Marketing & Strategy
- Integrated Communications
- Media Relations & PR
- Campaign Development
- Product Launch Management
- Stakeholder Engagement
- Business Development
- Event Planning & Execution
- Communication Planning
- Press Release Writing
- Media Pitching & Outreach
- Event Coordination
- Client Relationship Management
Accomplishments
- Successfully managed communications for major product launches at Samsung India, driving significant media coverage and positive brand sentiment.
- Led brand representation and media engagement at Aero India 2023, enhancing client visibility in the defense sector.
- Built and nurtured strong client relationships, contributing to business growth and retention.
Languages
- English
- Hindi
References
Available upon request.
Timeline
Account Manager
Torque Communications
12.2022 - 04.2023
Corporate Communications Specialist
Samsung Electronics
12.2018 - 09.2022
Business Development
HappyShappy
04.2018 - 12.2018
Sales & Business Development Executive
GoEventz
02.2015 - 08.2016
MBA -
BVIMR
BBA -
BVIMR
Senior Secondary -
CBSE
Secondary -
CBSE
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