P. L. PRASANTH
Chennai
Summary
Marketing Executive with over 14 years of experience driving brand success through strategic planning and execution. Delivered impactful marketing campaigns and innovative promotional activities that enhanced customer engagement and maximized profitability. Focused on building high-performing teams and fostering collaboration to achieve business growth and market leadership.
Overview
4
4
Languages
22
22
years of professional experience
Work History
Business & Marketing Head
Dugout Sports and Entertainment
02.2026 - Current
- Spearheaded marketing strategy and business development to forge partnerships and drive revenue growth across sports and entertainment projects.
- Managed brand campaigns, sponsorships, corporate tie-ups, events, and digital marketing initiatives to elevate brand visibility and engagement.
- Led business expansion and client acquisition while managing vendor relationships and coordinating cross-functional teams to enhance operational effectiveness.
Senior Marketing Manager
Provoke Paulsons Beauty & Salon Pvt. Ltd.
03.2025 - 02.2026
- Developed and executed comprehensive marketing strategies that enhanced Provoke brand presence across all outlets.
- Oversaw budgeting, vendor relationships, analytics, and end-to-end campaign execution.
- Developed and executed marketing strategies to strengthen the Provoke brand across all outlets.
- Oversaw budgeting, managed vendor relationships, conducted analytics, and executed end-to-end campaigns to ensure brand alignment.
- Strengthened brand visibility and customer participation through high-impact campaigns.
- Led coordination with operations, creative, and field teams to ensure brand consistency.
- Executed high-impact campaigns that significantly improved brand visibility and customer engagement.
Senior Manager - Marketing & Public Relations
Tropical InBew
01.2021 - 02.2025
- Spearheaded innovative, data-driven marketing initiatives, enhancing customer engagement and targeting accuracy.
- Drove revenue growth by leveraging advanced analytics for data-driven decision making.
- Drove substantial revenue growth through the strategic use of advanced analytics for informed decision making.
- Cultivated strong brand image and stakeholder relationships through effective public relations strategies.
- Collaborated with government representatives to secure necessary licenses.
Digital Manager - Institutional Accounts
Magzter
06.2020 - 12.2020
- Educated institutional clients on products, services, and pricing, enhancing understanding of technical benefits.
- Developed digital marketing strategies to enhance audience engagement across platforms.
- Managed content scheduling and distribution for various digital publications.
- Collaborated with design teams to create visually appealing online materials.
- Managed strategic brand promotion campaigns at COVID points across Tamil Nadu, increasing brand visibility.
Senior Manager - Sales & Marketing
SPI Cinemas Pvt. Ltd.
02.2005 - 05.2020
- Regularly surpassed performance benchmarks, consistently exceeding 80% of sales targets.
- Surpassed performance benchmarks, consistently exceeding 80% of sales targets.
- Achieved consistent annual profits of 4 to 5 Crores, contributing to overall company growth.
- Maintained robust relationships with a portfolio of over 60 Key Accounts, including direct corporate clients and advertising agencies.
- Developed and implemented cross promotions that enhanced brand awareness and expanded client exposure in new markets.
- Created innovative out-of-the-box marketing concepts and campaigns for premium brands.
- Organized previews, premieres, high-profile launches, special promotional activities, and major events (e.g., Kids Film Festivals, Movie Marathons).
- Oversaw corporate budgets and managed costs for the financial year related to advertising, media vehicles, and event expenses.
Education
Bachelor of Business Administration -
Himalayan University
ChennaiDiploma in Electronics and Communication Engineering -
Saint Michael's Polytechnic College
ChennaiSkills
- Marketing Strategy
- Brand Marketing & Strategy
- Digital marketing
- Campaign development
- Influencer marketing
- Brand management
- Market analytics
- Digital campaigns
- Advertising campaigns
- Promotions
- E-commerce
- Social Media Strategy
- Client Management
- Cross-functional leadership
- Corporate Event Management
- Strategic Partnerships
- Budgeting & Vendor Management
- Agency management
- Media planning
- Customer segmentation
- Sales enablement
- Trend Analysis
- Marketing digitization
- Social engagement
- Customer engagement
- Project management
- Campaign planning
- Team Building & Leadership
- Team Development
- Team leadership
- Relationship building
- Problem solving
- Customer Relationship Strategy
- Tactical planning
- Brand Development
- Product marketing
- Prospect targeting
- Retail promotions
- Influencer management
- Influencer partnerships
- Digital marketing tools
- Branding
- Lifecycle management
- Plan development
- Microsoft office suite expert
- Digital advertising
- Digital advertising
- Team Development
- Account management
- Social Media Strategy
- Plan development
- Microsoft office suite expert
Areas Of Specialization
- Marketing Strategy
- Brand Development
- Organizational Growth
- Tactical Planning & Implementation
- Trend Analysis
- Client Management
- Team Building & Leadership
- Marketing Digitization
- Brand Marketing & Strategy
- Event Planning & Execution
- Digital Marketing & Campaigns
- Influencer & Social Media Management
- Retail Promotions & Customer Engagement
- Budgeting & Vendor Management
- Market Research & Performance Analytics
- Cross-Functional Team Leadership
Languages
Tamil
Upper Intermediate
B2
Telugu
Proficient
C2
English
Proficient
C2
Hindi
Elementary
A2
Timeline
Business & Marketing Head
Dugout Sports and Entertainment
02.2026 - Current
Senior Marketing Manager
Provoke Paulsons Beauty & Salon Pvt. Ltd.
03.2025 - 02.2026
Senior Manager - Marketing & Public Relations
Tropical InBew
01.2021 - 02.2025
Digital Manager - Institutional Accounts
Magzter
06.2020 - 12.2020
Senior Manager - Sales & Marketing
SPI Cinemas Pvt. Ltd.
02.2005 - 05.2020
Bachelor of Business Administration -
Himalayan University
Diploma in Electronics and Communication Engineering -
Saint Michael's Polytechnic College