Mohammed Ibrahim
Category Management, Operations & Supply Chain
Bengaluru
Summary
Dynamic Category Management and Operations leader with strong experience in launching and scaling service categories across multiple cities. Proven track record in driving growth, building SOPs, optimizing supply chains, and improving customer experience. Skilled in leading large teams, vendor negotiations, and implementing data-driven strategies to achieve business goals.
Overview
11
11
years of professional experience
Work History
Senior Manager – Category Management & Operations
NoBroker.com
02.2024 - Current
- Managing multiple service categories including Salon, Plumber, Electrician, and Carpenter at PAN India level
- Driving 30% month-on-month growth through supply expansion and process improvements
- Launched Supply Loyalty Programs (financial partnerships, incentives, rewards) to improve retention
- Led category expansion: successfully launched Salon category in Bangalore, Hyderabad and Pune
- Built end-to-end SOPs for Training, Onboarding, Operations, and Customer Support
- Established Customer Support team and processes from scratch
- Collaborated cross-functionally with marketing, operations, and tech teams
Business Owner / Zonal Manager
ReadyAssist – Roadside Assistance
01.2024 - 06.2024
- Managed 6 Regional Managers, driving performance and operational efficiency
- Achieved 15% cost reduction through vendor negotiations
- Expanded service portfolio by 15+ new services
- Trained and certified 2000+ mechanics across EV, telematics, and fitment services
- Managed logistics including transportation, warehousing, and spare parts distribution
Supply Chain Lead
ReadyAssist
01.2022 - 06.2023
- Launched Bangalore operations from scratch using aggregator model
- Developed onboarding playbook adopted PAN India
- Re-launched Bangalore using MG model, onboarding 300+ mechanics
- Improved tech adoption from 20% → 92% (awarded Rising Star)
- Collaborated with product/tech teams to improve app usability for blue-collar workforce
- Led pricing strategy, service mapping, SOPs, and SKU launches
- Designed loyalty programs, incentive structures, and training frameworks
Category Manager
Urban Company
09.2020 - 12.2021
- Salon Category: Launched and scaled across Bangalore, Hyderabad, Pune
- Cleaning Category: Retained 120+ partners in 2 weeks, drove cross-selling of equipment
- Appliances/AC Category: Onboarded 1200 technicians, led seasonal ramp-up
- Maintained NPS > 65% through quality control, training, and retraining
- Recognized as Trailblazer and Heavy Lifter
Assistant Account Manager / Delivery Lead
ARSquare Tech LLC
01.2019 - 03.2020
- Managed client accounts, forecasting, and performance metrics
- Led recruitment teams to improve productivity and ROI
- Designed hiring strategies and recruitment campaigns
Talent Acquisition Lead
TRUGlobal Software India
10.2017 - 01.2019
- Managed end-to-end recruitment lifecycle
- Worked on vendor management and client coordination
- Specialized in ATS-based hiring processes
Senior Recruiter
Axial Technologies
09.2015 - 09.2017
- Handled sourcing, screening, and interview coordination
- Worked across US and India hiring markets
Education
Bachelor of Commerce - B.Com
SVN University
01.2015
Skills
- Category Management & Expansion
- Supply Chain Optimization
- SOP Development & Process Design
- Business Operations & Strategy
- Data-Driven Decision Making
Timeline
Senior Manager – Category Management & Operations
NoBroker.com
02.2024 - Current
Business Owner / Zonal Manager
ReadyAssist – Roadside Assistance
01.2024 - 06.2024
Supply Chain Lead
ReadyAssist
01.2022 - 06.2023
Category Manager
Urban Company
09.2020 - 12.2021
Assistant Account Manager / Delivery Lead
ARSquare Tech LLC
01.2019 - 03.2020
Talent Acquisition Lead
TRUGlobal Software India
10.2017 - 01.2019
Senior Recruiter
Axial Technologies
09.2015 - 09.2017
Bachelor of Commerce - B.Com
SVN University
KEY HIGHLIGHTS
- Built categories from 0 → scale across cities
- Strong experience in blue-collar workforce management
- Proven ability to design systems, SOPs, and scalable processes
- Balanced expertise in operations + strategy + execution
PERSONAL ACHIEVEMENTS
- Black Belt – Bachelor of Sports Martial Arts (BSMA), World Martial Arts University
- Speaker at NGO: Professionals for Society (PFS)