Summary
Overview
Work History
Education
Skills
Timeline

Srinivas Chennareddy

Mangalore

Summary

Dynamic Senior Category Manager with a proven track record at Jiomart.com, driving ₹35 Cr GMV growth and enhancing seller retention through strategic partnerships and optimization initiatives. Expert in marketplace growth strategy and key account management, leveraging strong negotiation skills to achieve significant revenue increases.

Overview

12
12
years of professional experience

Work History

Senior Category Manager

Jiomart.com
05.2022 - Current
  • Drove ₹35 Cr GMV growth (+18% YoY) across priority categories.
  • Onboarded 75+ strategic sellers, contributing 3.8% incremental revenue.
  • Built partnerships with top brands, improving assortment by 8%.
  • Improved seller retention rate by 90% through performance optimization initiatives.
  • Led pricing and promotion strategies, improving conversion rate by 1.25%.
  • Scaled category GMV from ₹22 Cr to ₹35 Cr in 2 years.
  • Onboarded top-tier brands generating ₹12 Cr annual revenue.
  • Improved contribution margin by 0.8 bps through optimized pricing and promotions.
  • Built a pipeline of 38+ high-potential sellers.
  • Ranked in top 5% performers in national BD team.

Cluster Acquisation Manager

Jiomart.com
05.2022 - 08.2024

• Drove 24+ crore GMV growth by onboarding 250+ high-value sellers across all categories

• Built strategic partnerships with TN regional brands, increasing category revenue by 35% YoY.

• Expanded marketplace presence to 3 new Categories, boosting active sellers by 40%.

• Improved seller retention by 25% through pricing optimization and account management strategies.

• Led cross-functional teams (marketing, category, supply chain) to launch 10+ high-growth categories.

Increased client portfolio by 75 accounts, generating ₹3.5 crore incremental revenue.

• Optimized sales funnel using CRM tools, improving productivity by 20%. Launched 3 new marketplace categories, contributing 18% GMV growth.

• Built partnerships with logistics providers, reducing delivery TAT by 15%.

Deputy Sales Manager

OYO Hotels
04.2019 - 05.2022
  • Delivered 35% YoY revenue growth through strategic account expansion and new business acquisition
  • Increased occupancy rate and ARPU across managed portfolio
  • Improved conversion rate and sales cycle efficiency by 12% through CRM-driven processes
  • Reduced Account churn by 18% via structured engagement and performance reviews
  • Recognized as a top regional performer for sales target achievement

Drove ₹110+ Cr annual category revenue, achieving 18% YoY growth through strategic assortment expansion and pricing optimization.

Area Sales Manager

Medlife International Private Ltd
02.2017 - 03.2019

· Had set base of 550+ Dr Physicians in Chennai city alone.

· Further launched online pharmacy application, onboarded 35+ online pharmacy channel partners

Launched and enrolled 120 Doctors for online medical consultation

Medical Representative

Sanofi Aventis
01.2014 - 02.2017

· Responsible for corporate hospital sales such as apollo hospitals group, SRM hospitals, Vijaya hospitals

· Recognized & rewarded cash incentive for achieving the sales targets for every quarter 2 years consecutively.

· Rewarded with abroad trip for the best performance team in pan India for the year 2015.

Education

B Pharmacy - Pharmaceutical Sciences

Karapagam College of Pharmacy, Coimbatore
10-2011

Skills

  • Marketplace Growth Strategy
  • Revenue & GMV Growth
  • Seller Acquisition & Onboarding
  • Key Account Management (KAM)
  • Category Expansion & Portfolio Growth
  • Contract Negotiation & Commercials
  • Channel Partnerships
  • Demand Forecasting & Inventory Planning
  • Conversion Rate Optimization (CRO)
  • Competitive & Market Analysis

Timeline

Senior Category Manager - Jiomart.com
05.2022 - Current
Cluster Acquisation Manager - Jiomart.com
05.2022 - 08.2024
Deputy Sales Manager - OYO Hotels
04.2019 - 05.2022
Area Sales Manager - Medlife International Private Ltd
02.2017 - 03.2019
Medical Representative - Sanofi Aventis
01.2014 - 02.2017
Karapagam College of Pharmacy - B Pharmacy, Pharmaceutical Sciences
Srinivas Chennareddy