Mohammed Mushtaq
Hyderabad
Summary
Results-driven Senior Analyst at Dentsu with expertise in digital marketing campaign management and audience targeting. Proven track record in optimizing programmatic advertising strategies, enhancing engagement metrics, and delivering actionable insights. Strong analytical skills combined with effective stakeholder management ensure successful execution of high-impact marketing initiatives.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Analyst
Dentsu
hyderabad
10.2025 - Current
- Led execution and optimization of programmatic marketing campaigns across multiple digital channels, enhancing customer acquisition and engagement.
- Partner with internal marketing, analytics, and client stakeholders to execute data-driven Go-To-Market strategies and campaign initiatives.
- Monitored campaign funnel performance, analyzed audience behavior, and recommended optimization strategies to boost conversion and engagement metrics.
- Manage campaign pacing, reporting, troubleshooting, and performance analysis using analytical and reporting tools.
- Support audience segmentation, profiling, and targeting strategies to deliver personalized marketing experiences across channels.
- Coordinate campaign timelines, dependencies, and deliverables while ensuring successful execution in a high-volume environment.
- Drove continuous improvement through campaign insights and operational enhancements, adopting marketing best practices.
- Present performance insights and recommendations to stakeholders through detailed reports and dashboards.
Senior Process Executive
Cognizant
Hyderabad
09.2024 - 10.2025
- Managed digital advertising operations and campaign execution for enterprise clients, ensuring alignment with marketing objectives and customer acquisition goals.
- Analysed campaign performance data including open rates, click-through rates, and conversion metrics to identify optimization opportunities and improve ROI.
- Supported A/B testing initiatives and performance analysis to enhance customer engagement and campaign effectiveness.
- Developed campaign tracking reports and performance dashboards that supported data-driven decision-making for stakeholders and leadership teams.
- Coordinated campaign launches with internal teams and external stakeholders, resolving delivery issues and ensuring adherence to execution timelines.
- Contributed to development of standardized operational processes and documentation to enhance marketing execution efficiency and scalability.
- Demonstrated strong attention to detail while managing multiple high-priority campaigns in a fast-paced environment.
Campaign Manager Advisory Associate
Accenture
Hyderabad
08.2022 - 09.2024
- Executed multi-channel digital marketing campaigns for global clients, supporting campaign planning, audience targeting, and performance optimization across paid and owned media channels.
- Collaborated with cross-functional stakeholders, including account managers, media buyers, and client teams, to deliver campaign initiatives on schedule and achieve GTM objectives.
- Monitored campaign KPIs including CTR, conversion rate, engagement metrics, and delivery pacing, providing actionable insights to improve campaign performance.
- Supported audience segmentation and targeting strategies to improve campaign effectiveness and customer engagement.
- Managed campaign reporting dashboards in Excel and internal tools to track performance trends and provide updates to stakeholders.
- Conducted QA checks and optimization reviews to ensure campaign accuracy, compliance, and delivery against business goals.
- Contributed to process improvements that streamlined campaign workflows and minimized execution errors.
Education
MBA - Marketing
Shadan Institute of Management
Hyderabad08-2024
B.Com - Computers
Palamuru University
Mahabubnagar, Telangana05-2021
Intermediate - MPC
Sri Chaitanya Junior College (Telangana Board)
Telangana03-2018
SSC -
Chaitanya High School
Mahabubnagar, Telangana04-2016
Skills
- Digital Marketing Campaign Management
- Campaign Performance Analysis
- Campaign Optimization
- Content Marketing
- Audience segmentation
- Cross-Channel Marketing
- A/B Testing
- Data Analysis & Reporting
- Excel dashboards
- Campaign Coordination
- Client Communication
- Campaign Coordination
Certification
- Skillshop - DV360
- Google Ads Certification
Accomplishments
- Received Team without limit awards for key contribution in maintaining quality work.
Timeline
Senior Analyst
Dentsu
10.2025 - Current
Senior Process Executive
Cognizant
09.2024 - 10.2025
Campaign Manager Advisory Associate
Accenture
08.2022 - 09.2024
MBA - Marketing
Shadan Institute of Management
B.Com - Computers
Palamuru University
Intermediate - MPC
Sri Chaitanya Junior College (Telangana Board)
SSC -
Chaitanya High School