Mohammed Shabbir Ahmed
Hyderabad
Summary
Accomplished Media Performance Manager with a proven track record, enhancing campaign efficiencies and fostering client relationships. Expert in programmatic advertising and adept at team building, I've significantly improved media campaign outcomes through innovative strategies and advanced analytical skills, ensuring optimal ad spend and performance metrics.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Media Performance Manager
Publicis Global Delivery
Hyderabad
01.2023 - Current
- Managing performance-driven media campaigns across multiple platforms.
- Optimizing ad spend for maximum reach and conversion.
- Utilizing advanced programmatic tools, such as DV360, Google Ads, The Trade Desk, Amazon DSP, and Yahoo DSP,
- Coordinated with other departments, such as Training and Development, and Recruitment, to ensure appropriate alignment of activities.
- Implemented strategies to improve team collaboration and communication.
- Mitigated risks by leading and auditing accounts, and operational processes.
Market & Research Senior Associate
Google Operations Center
Hyderabad
02.2021 - 12.2022
- Conducted in-depth market research to enhance advertising strategies.
- Assisted in audience segmentation and campaign performance analysis.
- Worked extensively with DV360, CM360, Looker Studio, and Google Ads for campaign execution and reporting.
- Analyzed data and created reports for senior management.
- Coordinated support to facilitate team operations.
- Managed team resources, including assigning tasks, monitoring progress, and ensuring deadlines were met.
- Resolved client inquiries promptly while adhering to service-level agreements.
Programmatic Campaign Manager
Cognizant Technology Solutions
Hyderabad
05.2016 - 01.2021
- Led programmatic media-buying strategies for U.S. clients.
- Managed campaigns using DV360, CM360, Looker Studio, and Google Ads.
- Analyzed and optimized ad performance metrics.
- Trained and mentored newly hired employees to provide a better grasp of job responsibilities and expectations.
- Developed and implemented comprehensive campaign strategies to maximize the impact of campaigns.
- Managed budgets and tracked performance related to campaigns.
- Tracked and assessed data to make immediate changes to underperforming strategies.
Education
MBA - Operations & Marketing
Indian School of Business Management
Hyderabad01.2019
Bachelor of Commerce -
Jagruthi Degree & PG College
Hyderabad01.2015
BIEAP 12th -
Sri Srinivasa Junior College
Hyderabad01.2012
SSC 10th -
The Royal Embassy High School
Hyderabad01.2010
Skills
- Programmatic advertising
- The Trade Desk
- Yahoo DSP
- Amazon DSP
- Stack Adapt
- DV360
- Display advertising
- Google Display Ads
- Ad serving
- Campaign Manager 360
- Innovid
- Paid Social
- Facebook Business Manager
- LinkedIn Ads
- Pinterest Ads
- Data Visualization
- Looker Studio
- Tableau
- Performance metrics
- Ad spend optimization
- Media campaign management
- Audience segmentation
- Data-Driven Marketing Strategies
- Performance optimization
- Digital advertising
- Cross-Platform Campaign Management
- Advanced analytical skills
- Reporting Skills
- Strong communication
- Collaboration
- Team building
- Client relationship management
- Coaching and mentoring
- Quality assurance
Additional Responsibilities
- Team Management: Supervised and mentored a team to improve productivity and achieve business goals.
- Training & Development: Provided ongoing training sessions to upskill team members on digital marketing strategies and tools.
Certification
- National Stock Exchange Certification – Equity Derivatives, 2016
- Excel: Data Cleaning and Analysis – Cognizant Udemy, 2020
- Business Intelligence with Micro-Strategy – Cognizant Udemy, 2021
- Facebook Ads 2024 – Publicis Udemy, 2024
- Google Ads Video Certification – Publicis Udemy, 2024
- LinkedIn Marketing Strategy – Publicis Udemy, 2024
- Google Ads Display Certification – Publicis Udemy, 2025
- Pinterest Advertising Essentials – Publicis Udemy, 2024
- Google Ads Search Certification – Publicis Udemy, 2025
Languages
Hindi
First Language
English
Advanced (C1)
C1
Accomplishments
- Game changer-Q2’ 17
- Unicorn-July’ 17
- Spotlight-Nov’ 17
- PGD Super Squad Q2 ’23
Timeline
Media Performance Manager
Publicis Global Delivery
01.2023 - Current
Market & Research Senior Associate
Google Operations Center
02.2021 - 12.2022
Programmatic Campaign Manager
Cognizant Technology Solutions
05.2016 - 01.2021
MBA - Operations & Marketing
Indian School of Business Management
Bachelor of Commerce -
Jagruthi Degree & PG College
BIEAP 12th -
Sri Srinivasa Junior College
SSC 10th -
The Royal Embassy High School
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