Mohammed Shahrukh Chaudhary

Singer India Limited

Area Sales Officer – Kota & Bharatpur Division
(February 2024 – Present)

Monthly Sales Target: 15-20lakhs

Roles & Responsibilities

• Handling complete sales operations for Kota and Bharatpur divisions to drive revenue and market growth.
• Managing dealer network, ensuring regular engagement, relationship building, and issue resolution.
• Conducting regular dealer visits to monitor sales performance, product availability, and scheme implementation.
• Managing primary sales (company to distributor) and secondary sales (distributor to dealers) for smooth stock movement.
• Executing order booking from dealers and distributors based on market demand and stock planning.
• Appointing and onboarding new dealers to expand market coverage and strengthen brand presence.
• Coordinating with distributors for stock planning, dispatches, and billing follow-ups.
• Monitoring market trends, competitor activity, and dealer feedback to improve sales strategy.
• Ensuring proper execution of company schemes, promotions, and visibility programs across the territory.

Monthly Sales Target: 12-15 lakhs

Roles & Responsibilities

• Managed assigned sales territory and achieved sales targets through dealer and distributor network.
• Handled dealer and distributor relationships, ensuring smooth business operations and long-term partnerships.
• Responsible for order booking, stock planning, and secondary sales tracking.
• Conducted market visits to monitor competitor activity, pricing, and dealer performance.
• Implemented company schemes, promotions, and visibility activities at dealer counters.
• Supported new dealer onboarding and helped strengthen the company’s market footprint.
• Ensured timely collections and payment follow-ups through coordination with channel partners.

Monthly Sales Target: 12-15 lakhs

Roles & Responsibilities

• Managed regional sales operations for assigned territory and achieved sales and distribution targets.
• Developed and maintained strong relationships with dealers and channel partners.
• Executed order booking, billing coordination, and stock movement through distributors.
• Worked on market expansion and dealer network growth.
• Conducted regular market visits to promote products and gather competitive insights.
• Supported marketing activities and product promotions to increase brand visibility.