Dynamic merchandising professional with extensive experience at GOKALDAS EXPORTS PVT LTD, driving a $100 million turnover. Proven track record in product development and supplier negotiation, leading teams to achieve significant sales growth. Adept at risk management and fostering strong supplier relationships to enhance operational efficiency and market presence.
Overview
18
18
years of professional experience
Work History
Assistant General Mangar – Merchandising/Marketing
GOKALDAS EXPORTS PVT LTD
Bengaluru
06.2015 - Current
Oversaw operations for Gap Inc., Banana Republic, and Old Navy, managing a $100 million turnover with a team of 20 merchants.
Facilitated marketing and sourcing meetings with buyers to align on product strategies.
Executed business development initiatives to enhance market presence and profitability.
Convened Risk Assortment meetings to proactively mitigate production challenges.
Coordinated purchase of raw materials to ensure timely availability for production activities.
Communicated with suppliers for negotiations on fabric and trim pricing.
Monitored order statuses while delegating tasks to team members for efficient workflow.
Conducted regular factory visits to resolve production-related issues and maintain quality standards.
Team Leader – Merchandising
KARLE INTERNATIONAL PVT LTD
01.2008 - 05.2015
Led a team of five merchants handling Eddie Bauer, Gant, and Polo Ralph Lauren brands.
Executed business development strategies, achieving annual sales growth of 10-15%.
Delegated tasks to team members while reviewing order status for timely fulfillment.
Oversaw procurement of raw materials, ensuring availability aligned with production schedules.
Negotiated fabric and trim prices with suppliers to optimize cost efficiency.
Managed operations from product development through shipment, ensuring seamless processes.
Coordinated factory capacity bookings with planning team for efficient resource allocation.
Analyzed customer specifications in collaboration with Costing, CAD, IE, and sampling departments.
Merchandiser – Merchandising
UNITED ELECTROTEX PVT LTD
Bengaluru
07.2007 - 12.2007
Responsible for the Product Development activity
Responsible for sampling, and coordination with Production & Other departments.
Have basic knowledge of garment construction.
Communicate with the Production team for the daily Production activities.
Coordinate with the Buying House QAs for scheduling everyday inline, midline, and final inspections for the respective styles.
Reporting daily production status to Buying houses & Top Management.
Education
B.Sc - Apparel and Fashion Technology
Anna University
01.2007
Skills
Product development and market analysis
Supplier negotiation and inventory management
Team leadership and risk management
Personal Information
Passport Number: K1080903 with a Valid US Visa
Date of Birth: 05/08/87
Marital Status: Married
Timeline
Assistant General Mangar – Merchandising/Marketing
Assistant General Manager - Global Marketing at STRATA GEOSYSTEM INDIA PVT LTD, (Part of Glen Raven Inc)Assistant General Manager - Global Marketing at STRATA GEOSYSTEM INDIA PVT LTD, (Part of Glen Raven Inc)